<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>facebook application development</title>
	<atom:link href="http://www.facebookapplicationdevelopment.org/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.facebookapplicationdevelopment.org</link>
	<description>Facebook Developers</description>
	<lastBuildDate>Fri, 12 Mar 2010 20:30:37 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>LOLapps Hits a Quiz Grand Slam on This Week’s List of Emerging Facebooks Apps</title>
		<link>http://www.facebookapplicationdevelopment.org/facebook/lolapps-hits-a-quiz-grand-slam-on-this-week%e2%80%99s-list-of-emerging-facebooks-apps/</link>
		<comments>http://www.facebookapplicationdevelopment.org/facebook/lolapps-hits-a-quiz-grand-slam-on-this-week%e2%80%99s-list-of-emerging-facebooks-apps/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 20:30:37 +0000</pubDate>
		<dc:creator>Chris Morrison</dc:creator>
				<category><![CDATA[Applications]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Metrics]]></category>

		<guid isPermaLink="false">http://www.insidefacebook.com/?p=25873</guid>
		<description><![CDATA[They&#8217;re not good, but they are successful &#8212; and that&#8217;s all  that matters, right? LOLapps is dominating this week&#8217;s AppData list of  emerging Facebook apps still under a million monthly active users with  four quizzes that have picked up a million new users, combined. They all appear to be made with its [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.insidefacebook.com/wp-content/uploads/2009/12/AppData.com-Facebook-Application-Metrics1.png" alt="" hspace="20" vspace="10" width="185" height="52" align="right" />They&#8217;re not good, but they are successful &#8212; and that&#8217;s all  that matters, right? <a id="eqhl" title="LOLapps" href="http://www.appdata.com/facebook/devs/index/id/30865">LOLapps</a> is dominating this week&#8217;s AppData list of  emerging Facebook apps still under a million monthly active users with  four quizzes that have picked up a million new users, combined. They all appear to be made with its templating app, <a href="http://www.appdata.com/facebook/apps/index/id/6016992457">Quiz Creator</a>.</p>
<p>You can  pick them out below by the identical icon each uses: <a href="http://www.appdata.com/facebook/apps/index/id/125194982346">what  tattoo best fits you?</a>, <a href="http://www.appdata.com/facebook/apps/index/id/134787379353">How  dirty are you ?</a>, <a href="http://www.appdata.com/facebook/apps/index/id/115658041794">What  age will you have your 1st baby ???</a> and <a href="http://www.appdata.com/facebook/apps/index/id/137907998921">I can  guess your name.</a> You can&#8217;t see it below, but on our full list, there  are four more LOLapps quizzes at rankings 20 to 40.</p>
<p>Here are the  top 20:</p>
<div style="padding-top: 10px;padding-bottom: 10px;font-size: 22px;color: #990000">Top Gainers This Week</div>
<table>
<tbody>
<tr>
<th></th>
<th> <a href="http://www.appdata.com/gainers/week/?cat_id=0&amp;fanbase=100000,1000000&amp;list_select=apps&amp;metric_select=mau&amp;sort=display_name">Name</a></th>
<th> <a href="http://www.appdata.com/gainers/week/?cat_id=0&amp;fanbase=100000,1000000&amp;list_select=apps&amp;metric_select=mau&amp;sort=mau">MAU</a></th>
<th> <a href="http://www.appdata.com/gainers/week/?cat_id=0&amp;fanbase=100000,1000000&amp;list_select=apps&amp;metric_select=mau&amp;sort=gain">Gain<img src="http://www.appdata.com/images/sort-marker.gif" alt="↓" /></a></th>
<th> <a href="http://www.appdata.com/gainers/week/?cat_id=0&amp;fanbase=100000,1000000&amp;list_select=apps&amp;metric_select=mau&amp;sort=gain_pct">Gain,  %</a></th>
</tr>
<tr>
<td>1.</td>
<td><img src="http://www.appdata.com/app_thumbs/265141429619_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/265141429619">Jeux  Gratuits</a></td>
<td>844,778</td>
<td><span style="color: #339966">+721,188</span></td>
<td><span style="color: #339966">+85.37</span></td>
</tr>
<tr>
<td>2.</td>
<td><img src="http://www.appdata.com/app_thumbs/489447685186_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/489447685186">Farmville  exclusive</a></td>
<td>667,968</td>
<td><span style="color: #339966">+651,588</span></td>
<td><span style="color: #339966">+97.55</span></td>
</tr>
<tr>
<td>3.</td>
<td><img src="http://www.appdata.com/app_thumbs/138537242716_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/138537242716">Music  Pets</a></td>
<td>498,952</td>
<td><span style="color: #339966">+498,952</span></td>
<td><span style="color: #339966">+100.00</span></td>
</tr>
<tr>
<td>4.</td>
<td><img src="http://www.appdata.com/app_thumbs/339444600959_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/339444600959">Zoo  Paradise</a></td>
<td>477,274</td>
<td><span style="color: #339966">+427,567</span></td>
<td><span style="color: #339966">+89.59</span></td>
</tr>
<tr>
<td>5.</td>
<td><img src="http://www.appdata.com/app_thumbs/317948833105_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/317948833105">Keyboard  Mash!</a></td>
<td>579,322</td>
<td><span style="color: #339966">+346,258</span></td>
<td><span style="color: #339966">+59.77</span></td>
</tr>
<tr>
<td>6.</td>
<td><img src="http://www.appdata.com/app_thumbs/125194982346_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/125194982346">what  tattoo best fits you?</a></td>
<td>852,972</td>
<td><span style="color: #339966">+313,179</span></td>
<td><span style="color: #339966">+36.72</span></td>
</tr>
<tr>
<td>7.</td>
<td><img src="http://www.appdata.com/app_thumbs/232279070608_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/232279070608">Mahjongg  Dimensions</a></td>
<td>881,454</td>
<td><span style="color: #339966">+308,918</span></td>
<td><span style="color: #339966">+35.05</span></td>
</tr>
<tr>
<td>8.</td>
<td><img src="http://www.appdata.com/app_thumbs/21486475128_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/21486475128">All  About Me</a></td>
<td>285,629</td>
<td><span style="color: #339966">+285,629</span></td>
<td><span style="color: #339966">+100.00</span></td>
</tr>
<tr>
<td>9.</td>
<td><img src="http://www.appdata.com/app_thumbs/187984023512_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/187984023512">Towner</a></td>
<td>695,212</td>
<td><span style="color: #339966">+285,410</span></td>
<td><span style="color: #339966">+41.05</span></td>
</tr>
<tr>
<td>10.</td>
<td><img src="http://www.appdata.com/app_thumbs/134787379353_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/134787379353">How  dirty are you ?</a></td>
<td>785,470</td>
<td><span style="color: #339966">+249,078</span></td>
<td><span style="color: #339966">+31.71</span></td>
</tr>
<tr>
<td>11.</td>
<td><img src="http://www.appdata.com/app_thumbs/50076625563_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/50076625563">Friend  Poll!</a></td>
<td>858,511</td>
<td><span style="color: #339966">+247,237</span></td>
<td><span style="color: #339966">+28.80</span></td>
</tr>
<tr>
<td>12.</td>
<td><img src="http://www.appdata.com/app_thumbs/223102214157_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/223102214157">Ameba  Pico</a></td>
<td>241,337</td>
<td><span style="color: #339966">+241,272</span></td>
<td><span style="color: #339966">+99.97</span></td>
</tr>
<tr>
<td>13.</td>
<td><img src="http://www.appdata.com/app_thumbs/343996593943_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/343996593943">أعرف  صاحبك عايز يقولك ايه ؟</a></td>
<td>219,371</td>
<td><span style="color: #339966">+219,233</span></td>
<td><span style="color: #339966">+99.94</span></td>
</tr>
<tr>
<td>14.</td>
<td><img src="http://www.appdata.com/app_thumbs/115658041794_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/115658041794">What  age will you have your 1st baby ???</a></td>
<td>645,992</td>
<td><span style="color: #339966">+211,715</span></td>
<td><span style="color: #339966">+32.77</span></td>
</tr>
<tr>
<td>15.</td>
<td><img src="http://www.appdata.com/app_thumbs/137907998921_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/137907998921">I can  guess your name.</a></td>
<td>715,070</td>
<td><span style="color: #339966">+208,047</span></td>
<td><span style="color: #339966">+29.09</span></td>
</tr>
<tr>
<td>16.</td>
<td><img src="http://www.appdata.com/app_thumbs/170420712142_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/170420712142">Top  Stalkers</a></td>
<td>433,212</td>
<td><span style="color: #339966">+191,491</span></td>
<td><span style="color: #339966">+44.20</span></td>
</tr>
<tr>
<td>17.</td>
<td><img src="http://www.appdata.com/app_thumbs/184736811530_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/184736811530">MMA  Pro Fighter</a></td>
<td>710,431</td>
<td><span style="color: #339966">+184,397</span></td>
<td><span style="color: #339966">+25.96</span></td>
</tr>
<tr>
<td>18.</td>
<td><img src="http://www.appdata.com/app_thumbs/336778988462_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/336778988462">Dedica  una cancion</a></td>
<td>343,213</td>
<td><span style="color: #339966">+178,020</span></td>
<td><span style="color: #339966">+51.87</span></td>
</tr>
<tr>
<td>19.</td>
<td><img src="http://www.appdata.com/app_thumbs/329338272587_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/329338272587">Jumping  Dog</a></td>
<td>683,774</td>
<td><span style="color: #339966">+167,712</span></td>
<td><span style="color: #339966">+24.53</span></td>
</tr>
<tr>
<td>20.</td>
<td><img src="http://www.appdata.com/app_thumbs/96815041925_icon.jpg" alt="icon" /> <a href="http://www.appdata.com/facebook/apps/index/id/96815041925">Glamble</a></td>
<td>521,626</td>
<td><span style="color: #339966">+160,859</span></td>
<td><span style="color: #339966">+30.84</span></td>
</tr>
</tbody>
</table>
<p>Our  list doesn&#8217;t get much more original. The top app, <a href="http://www.appdata.com/facebook/apps/index/id/265141429619">Jeux  Gratuits</a>, we&#8217;ll cover over at Inside Social Games. It&#8217;s followed by <a href="http://www.appdata.com/facebook/apps/index/id/489447685186">Farmville  exclusive</a>, which is the most successful recent FarmVille parasite.  Facebook hasn&#8217;t been prompt in shutting these down lately, but as of  publishing this one has been blocked; the enforcement team may simply be  concentrating on the fastest-growing parasites.</p>
<p><a rel="attachment wp-att-25883" href="http://www.insidefacebook.com/2010/03/12/lolapps-hits-a-quiz-grand-slam-on-this-weeks-list-of-emerging-facebooks-apps/keyboardmash/"><img class="alignnone size-full wp-image-25883" src="http://www.insidefacebook.com/wp-content/uploads/2010/03/keyboardmash.jpg" alt="" width="261" height="244" align="right" /></a>Following two  more games, there&#8217;s <a href="http://www.appdata.com/facebook/apps/index/id/317948833105">Keyboard  Mash!</a>, by <a href="http://www.appdata.com/facebook/devs/index/id/33868">Ingenious  Designs</a>. No need for guesswork here: this app is all about mashing  your keyboard as much as possible over 20 seconds. It&#8217;s following in the  footsteps of <a href="http://www.appdata.com/facebook/apps/index/id/6808102865">How Fast  Are You?! PROVE IT</a>, which became a runaway success by asking users  to type the ABCs. Oddly, another app by the dev, <a href="http://www.appdata.com/facebook/apps/index/id/326175122392">Mash  the keyboard to save kittens!</a>, was not successful.</p>
<p><a id="xm6." title="All About Me" href="http://www.appdata.com/facebook/apps/index/id/21486475128">All About Me</a>, another quiz, appears  to be on the list due to a data tracking accident; it&#8217;s actually  shrinking. Finally, there&#8217;s Friend Poll! which is &#8212; wait for it &#8212; a  quiz. It&#8217;s by <a href="http://www.appdata.com/facebook/devs/index/id/34246">FriendQuizzes</a>,  which has a couple other successful quizzes, as well.</p>
<img src="http://feeds.feedburner.com/~r/InsideFacebook/~4/b4PpgtxYIw0" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.facebookapplicationdevelopment.org/facebook/lolapps-hits-a-quiz-grand-slam-on-this-week%e2%80%99s-list-of-emerging-facebooks-apps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WildTangent Moves Further Into Social Gaming With Brand Offers In Playdom’s Tiki Farm</title>
		<link>http://www.facebookapplicationdevelopment.org/facebook/wildtangent-moves-further-into-social-gaming-with-brand-offers-in-playdom%e2%80%99s-tiki-farm/</link>
		<comments>http://www.facebookapplicationdevelopment.org/facebook/wildtangent-moves-further-into-social-gaming-with-brand-offers-in-playdom%e2%80%99s-tiki-farm/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 18:59:40 +0000</pubDate>
		<dc:creator>Eric Eldon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Applications]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[VirtualGoods]]></category>

		<guid isPermaLink="false">http://www.insidefacebook.com/?p=25868</guid>
		<description><![CDATA[WildTangent is continuing its foray into Facebook and social gaming, now providing  brand-advertising offers on developer Playdom&#8217;s Facebook app, Tiki Farm.  The tropical island farming game is beginning to feature brands that  sponsor particular existing virtual goods in the game. Instead of a user  paying for the good, they watch a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://wildtangent.com">WildTangent</a> is continuing its foray into Facebook and social gaming, now providing  brand-advertising offers on developer Playdom&#8217;s Facebook app, Tiki Farm.  The tropical island farming game is beginning to feature brands that  sponsor particular existing virtual goods in the game. Instead of a user  paying for the good, they watch a video or somehow engage with an ad to  get it. The first available is an orange tree, sponsored by Herbal  Essence.</p>
<p>Although WildTangent has been offering a variety of  sponsored advertising services for casual games, massively multiplayer  online games, and other web-based games, it began focusing on tighter  integration of virtual goods recently with the <a href="http://www.insidesocialgames.com/2010/02/23/wildtangent-introduces-its-incentivized-advertising-services-to-social-games/">launch  of BrandBoost</a>. While some games may want to have an advertiser  sponsor an item, the service can provide free access to a  subscription-based game in exchange for watching a brand&#8217;s video.  Popcap&#8217;s Bejeweled Blitz is also using the service, during the  puzzle-shooter games&#8217; weekly tournaments on Facebook.</p>
<p><img class="alignnone" title="WildTangent" src="http://www.insidesocialgames.com/wp-content/uploads/2010/02/U2JGZH4QXSNCXLKRXHYCLQS.png" alt="" width="500" height="197" /></p>
<p>We&#8217;ve  covered a variety of companies beginning to get in to this area.  WildTangent&#8217;s has an interesting advantage: direct relationships with 75  of the top 100 advertisers in the US, that it has developed over the  years it has been running branded ads in games across the web, and  through strategic investors like marketing conglomerate <a href="http://www.wpp.com/wpp/">WPP</a>. Those ads could be about  anything from entertainment like new games and moves, to consumer  packaged goods, auto, etc. Many other companies provide engagement-based  video advertising provided by other networks, or more general services.  WildTangent tells us its brand advertisers are looking for a  qualitatively good experience for users, to help increase public  perception. Tying a brand to a specific virtual item that a user is  already familiar with in a game is one way to make the connection  especially clear.</p>
<p>WildTangent charges on a cost-per-engagement basis,  using a custom rich media format. On Facebook, it plans to expand to  Facebook&#8217;s forthcoming 760 pixel width once that becomes available.  Although advertisers have sometimes balked at going off an <a href="http://www.iab.net/about_the_iab">Interactive Advertising Bureau</a> standard format, WildTangent tells us that many of its clients are  seeking out these formats, to try to reach users in more meaningful  ways. In many cases, the company will initially provide the creative  service for an ad, and if it proves to work well, the client will do  subsequent ads in-house. The ad format for sponsored items may include  an overlay on top of the price the good normally costs, to help show  users the virtual value of what they&#8217;re getting by watching the ad.</p>
<p>The  game has already been in testing sponsored items with FreeRealms; other  developers running BrandBoost include Sony Online Entertainment,  Outspark and OMGPOP.</p>
<p>While many offer companies are looking for  more brand advertising, WildTangent is looking for more inventory &#8212;  whoever ends up with the most business, more brand ads should mean more  revenue for developers. On that note, WildTangent says it is looking at  other social platforms besides Facebook, but isn&#8217;t saying any more at  this point.</p>
<img src="http://feeds.feedburner.com/~r/InsideFacebook/~4/U06M5zWIrME" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.facebookapplicationdevelopment.org/facebook/wildtangent-moves-further-into-social-gaming-with-brand-offers-in-playdom%e2%80%99s-tiki-farm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jambool Talks About Localized Currencies, User Statistics and Fraud</title>
		<link>http://www.facebookapplicationdevelopment.org/facebook/jambool-talks-about-localized-currencies-user-statistics-and-fraud/</link>
		<comments>http://www.facebookapplicationdevelopment.org/facebook/jambool-talks-about-localized-currencies-user-statistics-and-fraud/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:56:32 +0000</pubDate>
		<dc:creator>Chris Morrison</dc:creator>
				<category><![CDATA[Applications]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[Payments]]></category>

		<guid isPermaLink="false">http://www.insidefacebook.com/?p=25862</guid>
		<description><![CDATA[Jambool, the payments startup that offers  in-game payments on Facebook through a product called Social Gold,  recently announced that it has  begun offering international currencies for players in other  countries. Localized currencies are becoming more important for payments in social  gaming, especially with the ever  more international audience on [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.insidesocialgames.com/wp-content/uploads/2010/03/socialgold.jpg" alt="" hspace="20" vspace="10" width="180" height="89" align="right" /><a href="http://feedproxy.google.com/~r/InsideFacebook/~3/9_H6Mro-p6o/jambool.com">Jambool</a>, the payments startup that offers  in-game payments on Facebook through a product called Social Gold,  recently announced that it <a href="http://blog.jambool.com/index.php/2010/02/26/announcing-our-expansion-of-local-currency-support-in-global-markets/">has  begun offering international currencies</a> for players in other  countries. Localized currencies are becoming more important for payments in social  gaming, especially with the <a href="http://www.insidefacebook.com/2010/03/04/central-and-eastern-europe-gaining-a-toehold-among-europes-129-million-facebook-users/">ever  more international audience</a> on Facebook.</p>
<p>The first nine currencies Social Gold is supporting, including the US  dollar, are all from either English-speaking countries like Australia  or Western European countries like Sweden. But the end plan for Jambool,  along with its rivals, is to allow payments from many more of the  world&#8217;s 150+ currencies.</p>
<p>Vikas Gupta, the co-founder of Jambool, says that offering local  currencies is important for selling virtual goods in markets beyond the  US. &#8220;People will pay more in their local currencies because it&#8217;s more  clear to them what they&#8217;re getting,&#8221; Gupta told us earlier this week.</p>
<p>However, he recommended against also trying to tailor the prices to  local markets. &#8220;If you change prices for different geographies, you&#8217;re  encouraging fraud,&#8221; Gupta said. &#8220;I don&#8217;t think there&#8217;s any need to. You  see people paying 50 percent more of their disposable income in a  country like China, on games, than they do in the US. That speaks  volumes, I think.&#8221; What Gupta does recommend is localizing the language  and features of games that have large international audiences.</p>
<p>We spoke to Gupta after his panel at that <a id="n:23" title="Flash  Gaming  Summit" href="http://www.flashgamingsummit.com/">Flash Gaming Summit</a> in  San Francisco, where he also gave out some recent statistics from the  games his company works with. Purchasing rates are still low, with often times  only couple percent of players making a purchase at all, but a  growing number of people that make an initial purchase will buy more.</p>
<p>Following the first purchase 56 percent will buy again, according to  Jambool, while another 25 percent will make two or  more purchases. The  average amount purchased across all these groups is  $60, while there&#8217;s a  significant group of &#8220;whales&#8221; who spend over $1,000.</p>
<p><img src="http://www.insidesocialgames.com/wp-content/uploads/2010/03/socialgold2.jpg" alt="" hspace="20" vspace="10" width="288" height="231" align="right" />Social  Gold takes an  average 7-10 percent cut from the developers it works  with, which  includes any fees charged by the end payment companies it works with,  like PayPal, Visa or the <a id="up4v" title="the recently-launched  &quot;virtual debt&quot;  company  Kwedit" href="http://feedproxy.google.com/~r/InsideFacebook/~3/2010/02/03/kwedit-launches-new-direct-and-virtual-debt-payments-service/">recently-launched   &#8220;virtual debt&#8221; company, Kwedit</a>. By comparison, <a id="i9jn" title="the in-house Credits that Facebook pushes take about  30 percent" href="http://www.insidefacebook.com/2010/02/18/facebooks-increasing-focus-on-credits-prompts-developer-speculation/">the  in-house Credits that Facebook pushes take about 30  percent</a>,  although apps that use Credits get special promotion in Facebook&#8217;s Games Dashboard, and other benefits, like Facebook&#8217;s brand.</p>
<p>Along with the increased likelihood of a purchase from international  users if they can pay in their own currency, Gupta also says that having  an in-game option for a single-click purchase triples the likelihood of  a user buying a virtual item. In general, streamlining payments is key  for attracting impulsive purchases.</p>
<p>Besides offering advice and design support to game developers, Gupta  says that fraud prevention is also growing in importance. More fraud is  tied in part to having a more international audience, but it will also  be more of a problem if social games become more like MMOs, a trend  Gupta expects to take place.</p>
<p>Today, fraud still isn&#8217;t much a risk to developers, because virtual   currency is usually only good for a single player. But games with more  direct interaction between players and second-hand markets for goods  quickly find fraud to be a real problem. &#8220;As the ecosystem  developers,  it&#8217;ll be a bigger challenge,&#8221; Gupta says.</p>
<img src="http://feeds.feedburner.com/~r/InsideFacebook/~4/9_H6Mro-p6o" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.facebookapplicationdevelopment.org/facebook/jambool-talks-about-localized-currencies-user-statistics-and-fraud/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Firefox Account Manager Aims to Make Your Social Life Easier</title>
		<link>http://www.facebookapplicationdevelopment.org/facebook/firefox-account-manager-aims-to-make-your-social-life-easier/</link>
		<comments>http://www.facebookapplicationdevelopment.org/facebook/firefox-account-manager-aims-to-make-your-social-life-easier/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 09:04:20 +0000</pubDate>
		<dc:creator>Stan Schroeder</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Firefox]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[account manager]]></category>
		<category><![CDATA[mozilla]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://mashable.com/?p=225943</guid>
		<description><![CDATA[<a href="http://api.tweetmeme.com/share?url=http://mashable.com/2010/03/12/firefox-account-manager/&#38;service=bit.ly"></a> <a class='feedflare' href="http://www.google.com/reader/link?url=http://mashable.com/2010/03/12/firefox-account-manager/&#38;title=Firefox Account Manager Aims to Make Your Social Life Easier&#38;srcTitle=Mashable&#38;srcUrl=http://mashable.com"></a><p><a href="http://cdn.mashable.com/wp-content/uploads/2010/03/acc_manager.jpg"></a>What do you do when you first fire up your browser? Most likely, you log into various sites that require a username and password: <a href="http://mashable.com/social-media/facebook">Facebook</a>, Gmail,&#8230;</p>]]></description>
			<content:encoded><![CDATA[<a
href="http://api.tweetmeme.com/share?url=http://mashable.com/2010/03/12/firefox-account-manager/&service=bit.ly"><img
width="51" height="61" src="http://api.tweetmeme.com/imagebutton.gif?url=http://mashable.com/2010/03/12/firefox-account-manager/" align="right"/></a> <a
class='feedflare' href="http://www.google.com/reader/link?url=http://mashable.com/2010/03/12/firefox-account-manager/&title=Firefox%20Account%20Manager%20Aims%20to%20Make%20Your%20Social%20Life%20Easier&srcTitle=Mashable&srcUrl=http://mashable.com"><img
src="http://cdn.mashable.com/wp-content/plugins/wp-digg-this/i/gbuzz-feed.png" align="right" /></a><p><a
href="http://mashable.com/wp-content/uploads/2010/03/acc_manager.jpg"><img
src="http://mashable.com/wp-content/uploads/2010/03/acc_manager.jpg" alt="" title="acc_manager" width="238" height="155" class="alignright size-full wp-image-225953" /></a>What do you do when you first fire up your browser? Most likely, you log into various sites that require a username and password: <a
href="http://mashable.com/social-media/facebook">Facebook</a>, Gmail, <a
href="http://mashable.com/social-media/twitter">Twitter</a> and the like. For me, personally, it&#8217;s quite a chore, as I need to log into more than 10 different services before I start doing anything.</p><p>Now, Mozilla sets out to alleviate this issue with a new Firefox plugin called Account Manager. It currently doesn&#8217;t do much; it recognizes that you&#8217;ve signed into a website and displays an icon that says that yes, you&#8217;re indeed signed up under that username. However, Mozilla has ambitious plans for online identity management from within a browser. From its <a
href="https://mozillalabs.com/blog/2010/03/online-identity-concept-series/" >blog post</a>:</p><blockquote><p>&#8220;Your Web browser, as your most trusted relationship in your life online, has nearly perfect knowledge of everything you do on the Web. We envision a world where your browser will play an even more active and critical role in helping you control and shape your online experience. To realize this vision, we need to increase the browser’s understanding of your online identity and provide a platform for building new capabilities that securely take advantage of this rich, dynamic set of data that represents the digital &#8216;you.&#8217;&#8221;</p></blockquote><p>The account manager is <a
href="https://people.mozilla.com/~dmills/account-manager/latest.xpi" >available</a> as an early, experimental alpha version, and it works only with Yahoo, Facebook and Google, as well as some of Mozilla&#8217;s sites that require login, such as Bugzilla. Hopefully, in the future we&#8217;ll see features that really make switching between different user accounts and sharing content on various social networks easier and more streamlined.</p><hr
/>Reviews: <a
href="http://www.blippr.com/apps/336650-Facebook" >Facebook</a>, <a
href="http://www.blippr.com/apps/336679-Firefox" >Firefox</a>, <a
href="http://www.blippr.com/apps/336661-Google" >Google</a></p><p>Tags: <a
href="http://mashable.com/tag/account-manager/">account manager</a>, <a
href="http://mashable.com/tag/facebook/">facebook</a>, <a
href="http://mashable.com/tag/firefox/">Firefox</a>, <a
href="http://mashable.com/tag/google/">Google</a>, <a
href="http://mashable.com/tag/mozilla/">mozilla</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.facebookapplicationdevelopment.org/facebook/firefox-account-manager-aims-to-make-your-social-life-easier/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Facebook Announces More Details on f8, Registration Open</title>
		<link>http://www.facebookapplicationdevelopment.org/facebook/facebook-announces-more-details-on-f8-registration-open/</link>
		<comments>http://www.facebookapplicationdevelopment.org/facebook/facebook-announces-more-details-on-f8-registration-open/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 01:05:39 +0000</pubDate>
		<dc:creator>Justin Smith</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.insidefacebook.com/?p=25826</guid>
		<description><![CDATA[Facebook has just announced a few more details on its 3rd f8 conference coming up next month in San Francisco, and officially opened registration. It&#8217;s been a while since Facebook last held an f8, so it&#8217;s sure to be a big week. Already, developers are wondering what announcements Facebook will make regarding Credits, location, and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-25828" title="f8-2010" src="http://www.insidefacebook.com/wp-content/uploads/2010/03/f8-2010.jpg" alt="" hspace="20" vspace="10" width="200" height="200" align="right" />Facebook has just announced a few more details on its 3rd f8 conference coming up next month in San Francisco, and officially opened registration. It&#8217;s been a while since Facebook last held an f8, so it&#8217;s sure to be a big week. Already, developers are wondering what announcements Facebook will make regarding Credits, location, and the Open Graph API.</p>
<p>Here are the details:</p>
<ul>
<li>Date: Wednesday, April 21, 2010</li>
<li>Location: The Concourse at San Francisco Design Center</li>
<li>Address: 635 8th Street, San Francisco, CA (<a href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=635+8th+Street,+San+Francisco,+CA&amp;sll=37.0625,-95.677068&amp;sspn=36.589577,93.076172&amp;ie=UTF8&amp;hq=&amp;hnear=635+8th+St,+San+Francisco,+California+94103&amp;z=16">Map</a>)</li>
</ul>
<p>Mark Zuckerberg will be giving the keynote at 10am, followed by breakout sessions in the afternoon on &#8220;New Tools,&#8221; best practices for building &#8220;fast scalable, and engaging products,&#8221; and Facebook&#8217;s open source products. On Thursday, there will be an &#8220;intimate post-f8 Hackathon&#8221; that developers can express interest in attending <a href="https://spreadsheets.google.com/viewform?formkey=dE1kZC1IS3UyV3ZxWUxwYjkzdUpseHc6MA">here</a>.</p>
<p>This year, tickets cost $325 for professionals, and $50 for students. Here&#8217;s the <a href="http://f8.eventbrite.com">registration page at Eventbrite</a>, and the <a href="http://www.facebook.com/f8">Facebook Page for f8</a>. We&#8217;ll keep you up to date as more information becomes available.</p>
<p><strong>Inside Social Apps 2010 &#8211; April 20th in San Francisco</strong></p>
<p>For developers interested in digging deep into monetization inside social apps and games on the Facebook Platform and beyond, we&#8217;re holding our inaugural <strong><a href="http://insidesocialapps.com">Inside Social Apps 2010</a></strong> conference the day before f8 in San Francisco. At Inside Social Apps, executives from all the largest developers on the Facebook Platform, including Zynga, Playfish (Electronic Arts), Playdom, CrowdStar, 6 waves, Slide, RockYou, Five Minutes, and Lolapps will be discussing the future of virtual goods monetization in social apps and games from a global perspective.</p>
<p>For a full agenda of our day&#8217;s events, click <a href="http://insidesocialapps.com/index.php?which=agenda">here</a>. Space is very limited, so we encourage you to <a href="http://insidesocialapps.eventbrite.com/">register soon</a>.</p>
<p>We look forward to seeing you in San Francisco!</p>
<img src="http://feeds.feedburner.com/~r/InsideFacebook/~4/O_AMuPTkgXw" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.facebookapplicationdevelopment.org/facebook/facebook-announces-more-details-on-f8-registration-open/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RockYou Adds More Engagement-Based Banner Advertising to Its Social Inventory</title>
		<link>http://www.facebookapplicationdevelopment.org/facebook/rockyou-adds-more-engagement-based-banner-advertising-to-its-social-inventory/</link>
		<comments>http://www.facebookapplicationdevelopment.org/facebook/rockyou-adds-more-engagement-based-banner-advertising-to-its-social-inventory/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 00:32:04 +0000</pubDate>
		<dc:creator>Eric Eldon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Applications]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Monetization]]></category>
		<category><![CDATA[Payments]]></category>

		<guid isPermaLink="false">http://www.insidefacebook.com/?p=25762</guid>
		<description><![CDATA[While RockYou already provides offers, banners, and other forms of advertising to application developers, it&#8217;s added another: a form of engagement advertising, that it&#8217;s calling &#8220;Deal of the Day.&#8221;
The company provides advertisers &#8212; especially big brand advertisers &#8212; with banner ads that cost based on different engagement actions. These might include a user downloading a [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-25763" title="rockyou-1 (1)" src="http://www.insidefacebook.com/wp-content/uploads/2010/03/rockyou-1-1.jpg" alt="" hspace="20" vspace="10" width="319" height="180" align="right" />While RockYou already provides offers, banners, and other forms of advertising to application developers, it&#8217;s added another: a form of engagement advertising, that it&#8217;s calling &#8220;<a href="http://www.prnewswire.com/news-releases/rockyou-launches-deal-of-the-day-social-gamings-first-brand-sponsored-cost-per-engagement-in-game-advertising-solution-87216917.html">Deal of the Day</a>.&#8221;</p>
<p>The company provides advertisers &#8212; especially big brand advertisers &#8212; with banner ads that cost based on different engagement actions. These might include a user downloading a coupon, taking a poll, becoming a fan of a Facebook Page, and more. The ads appear within applications from RockYou and developer partners on Facebook and other sites.</p>
<p>Facebook itself offers engagement ads directly linked to Facebook products like events, Pages, and videos.</p>
<p>The ads will be part of RockYou&#8217;s various <a href="http://www.insidefacebook.com/2010/03/08/rockyou-affirms-monetization-services-focus-with-expanded-platform/">monetization services</a>; earlier this week, it announced others, including virtual currency and local ads.</p>
<img src="http://feeds.feedburner.com/~r/InsideFacebook/~4/B7DAnXwhoZw" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.facebookapplicationdevelopment.org/facebook/rockyou-adds-more-engagement-based-banner-advertising-to-its-social-inventory/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Facebook f8 Tickets Go On Sale</title>
		<link>http://www.facebookapplicationdevelopment.org/news/facebook-f8-tickets-go-on-sale/</link>
		<comments>http://www.facebookapplicationdevelopment.org/news/facebook-f8-tickets-go-on-sale/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 23:42:14 +0000</pubDate>
		<dc:creator>Nick O'Neill</dc:creator>
				<category><![CDATA[f8]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.allfacebook.com/?p=12233</guid>
		<description><![CDATA[Facebook has begun sending out invitations to the f8 developer event to press members and other important attendees this evening.  Registration is also completely open for all attendees, with the cost being $325 for general admission and $50 for students.  The registration page also illustrates how Eventbrite&#8217;s newly integrated Facebook service functions.

If you [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.allfacebook.com/wordpress/wp-content/uploads/2010/03/f8-logo.jpg" alt="f8 Logo" title="f8 Logo" width="200" height="200" align='right' />Facebook has begun sending out invitations to the f8 developer event to press members and other important attendees this evening.  Registration is also completely open for all attendees, with the cost being $325 for general admission and $50 for students.  The registration page also illustrates how Eventbrite&#8217;s newly integrated Facebook service functions.<br />
<span id="more-12233"></span><br />
If you want to register for the Facebook f8 developer event being held on April 21st in San Francisco via <a href='http://www.eventbrite.com/event/582514316' >the Eventbrite page</a>.</p>
<p style='text-align:center;'>
<img src="http://www.allfacebook.com/wordpress/wp-content/uploads/2010/03/f8-registration.jpg" alt="f8 Registration Screenshot" title="f8 Registration Screenshot" width="650" height="523" /></p>

<p><a href="http://feedads.g.doubleclick.net/~a/0B69Hu1JEe0Iua1KtPMZyNoC9Uw/0/da"><img src="http://feedads.g.doubleclick.net/~a/0B69Hu1JEe0Iua1KtPMZyNoC9Uw/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/0B69Hu1JEe0Iua1KtPMZyNoC9Uw/1/da"><img src="http://feedads.g.doubleclick.net/~a/0B69Hu1JEe0Iua1KtPMZyNoC9Uw/1/di" border="0" ismap="true"></img></a></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/allfacebook?a=R59Meh_2Y94:XC9m2n_82po:a4YlvLEX3fM"><img src="http://feeds.feedburner.com/~ff/allfacebook?d=a4YlvLEX3fM" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/allfacebook?a=R59Meh_2Y94:XC9m2n_82po:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/allfacebook?a=R59Meh_2Y94:XC9m2n_82po:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/allfacebook?i=R59Meh_2Y94:XC9m2n_82po:gIN9vFwOqvQ" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/allfacebook/~4/R59Meh_2Y94" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.facebookapplicationdevelopment.org/news/facebook-f8-tickets-go-on-sale/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Greenpeace Calls For Facebook To Use 100% Renewable Energy</title>
		<link>http://www.facebookapplicationdevelopment.org/uncategorized/greenpeace-calls-for-facebook-to-use-100-renewable-energy/</link>
		<comments>http://www.facebookapplicationdevelopment.org/uncategorized/greenpeace-calls-for-facebook-to-use-100-renewable-energy/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 23:19:21 +0000</pubDate>
		<dc:creator>Nick O'Neill</dc:creator>
				<category><![CDATA[Energy]]></category>
		<category><![CDATA[Greenpeace]]></category>
		<category><![CDATA[Servers]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.allfacebook.com/?p=12225</guid>
		<description><![CDATA[A new Facebook group set up by Greenpeace is calling for Facebook to use 100 percent renewable energy within their data centers.  This is a reinvigorated movement from the initial backlash against Facebook&#8217;s environmental policies at the beginning of February.  The latest group has over 150,000 members, far more than any previous group [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.allfacebook.com/wordpress/wp-content/uploads/2010/03/facebook-carbon.jpg" alt="Facebook No Carbon Icon" title="Facebook No Carbon Icon" width="175" height="269" align='right' />A new Facebook group set up by Greenpeace is calling for Facebook to use 100 percent renewable energy within their data centers.  This is a reinvigorated movement from the initial backlash against Facebook&#8217;s environmental policies at the <a href='http://www.allfacebook.com/2010/02/facebook-spokesman-defends-coal-powered-data-center/' >beginning of February</a>.  The latest group has <a href='http://www.facebook.com/group.php?gid=312981742652' >over 150,000 members</a>, far more than any previous group that has attempted to get Facebook to change their environmental policies.<br />
<span id="more-12225"></span></p>
<h1>Is Facebook Hiding Something?</h1>
<p>The Greenpeace group calls Facebook&#8217;s use of coal powered plants, Facebook&#8217;s &#8220;dirty little secret&#8221; but honestly, there&#8217;s nothing secretive about it.  As a Facebook spokesperson explained back in early February:</p>
<blockquote><p>
…Our new data center will be receiving our power through PacifiCorp, which like most utilities has a diverse generation portfolio including hyrdo, geothermal, wind and coal… When it comes online in early 2011, the new Facebook data center will also be one of the most energy efficient in the world, featuring an innovative cooling system created for the unique climate characteristics in Prineville, Oregon.”
</p></blockquote>
<p>In other words, it&#8217;s up to PacifiCorp as to what energy resources are used.  Unfortunately it&#8217;s extremely easy to criticize a company for a poor energy policy because the majority of this country is still run on coal.  Is it possible for Facebook to run off completely renewable resources?  Possibly, but it doesn&#8217;t make financial sense right now.  </p>
<h1>Businesses As Leaders</h1>
<p>To suggest that Facebook didn&#8217;t consider energy efficiency when planning their data center would be pretty ridiculous.  The reality is that there isn&#8217;t enough pressure from consumers for businesses to act in an energy efficient way.  In many cases it also doesn&#8217;t make financial sense.  However some companies are being extremely proactive by testing out new energy models (as Google, eBay, and a number of others are doing with the Bloom Box) despite it not being the most cost effective.</p>
<p>Google also funds a foundation which invests in new forms of energy.  While holding Facebook to high standards is not an outrageous concept, there needs to be a greater awareness of the environmental impact of our own behavior.  When you search Google or log in to Facebook, there&#8217;s no way of knowing what the impact is on the environment.  While I believe we are heading in the direction of more transparency when it comes to our consumption habits, the trend may not be happening fast enough as Bill Gates suggests in the following video:</p>
<p style='text-align:center;'>
<object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/BillGates_2010-embed_medium.mp4&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/BillGates_2010-embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=767&#038;introDuration=16500&#038;adDuration=4000&#038;postAdDuration=2000&#038;adKeys=talk=bill_gates;year=2010;theme=what_s_next_in_tech;theme=technology_history_and_destiny;theme=a_taste_of_ted2010;theme=a_greener_future;theme=new_on_ted_com;event=TED2010;&#038;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" flashvars="vu=http://video.ted.com/talks/dynamic/BillGates_2010-embed_medium.mp4&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/BillGates_2010-embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=767&#038;introDuration=16500&#038;adDuration=4000&#038;postAdDuration=2000&#038;adKeys=talk=bill_gates;year=2010;theme=what_s_next_in_tech;theme=technology_history_and_destiny;theme=a_taste_of_ted2010;theme=a_greener_future;theme=new_on_ted_com;event=TED2010;"></embed></object>
</p>
<p>While it would be awesome if Facebook could announce &#8220;We are 100% powered by renewable energy sources&#8221;, it probably makes more sense to go after those companies who have greater cash reserves to fund new energy projects.  While I&#8217;m personally a fan of using renewable energy sources, I also think Greenpeace should go after larger companies.  Then again, Facebook is a buzz worthy company, so perhaps their strategy isn&#8217;t a poor one. </p>
<p>Do you think Facebook should be 100 percent powered by renewable energy sources despite the cost inefficiencies?  Do you think it&#8217;s even possible?</p>

<p><a href="http://feedads.g.doubleclick.net/~a/ZMZyuFYLfnr6HWwBdGr1lyfBlxk/0/da"><img src="http://feedads.g.doubleclick.net/~a/ZMZyuFYLfnr6HWwBdGr1lyfBlxk/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/ZMZyuFYLfnr6HWwBdGr1lyfBlxk/1/da"><img src="http://feedads.g.doubleclick.net/~a/ZMZyuFYLfnr6HWwBdGr1lyfBlxk/1/di" border="0" ismap="true"></img></a></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/allfacebook?a=vLhLZ6Wj3pY:pD9N-BcTwLU:a4YlvLEX3fM"><img src="http://feeds.feedburner.com/~ff/allfacebook?d=a4YlvLEX3fM" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/allfacebook?a=vLhLZ6Wj3pY:pD9N-BcTwLU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/allfacebook?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/allfacebook?a=vLhLZ6Wj3pY:pD9N-BcTwLU:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/allfacebook?i=vLhLZ6Wj3pY:pD9N-BcTwLU:gIN9vFwOqvQ" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/allfacebook/~4/vLhLZ6Wj3pY" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.facebookapplicationdevelopment.org/uncategorized/greenpeace-calls-for-facebook-to-use-100-renewable-energy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>12 iPhone Apps for Surviving Conference Season</title>
		<link>http://www.facebookapplicationdevelopment.org/facebook/12-iphone-apps-for-surviving-conference-season/</link>
		<comments>http://www.facebookapplicationdevelopment.org/facebook/12-iphone-apps-for-surviving-conference-season/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 22:52:32 +0000</pubDate>
		<dc:creator>Amybeth Hale</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[List]]></category>
		<category><![CDATA[Lists]]></category>
		<category><![CDATA[Mobile 2.0]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Ustream]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[brizzly]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[contributor]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone Resource Lists]]></category>
		<category><![CDATA[iphone apps]]></category>
		<category><![CDATA[sxsw2010]]></category>
		<category><![CDATA[twitpic]]></category>
		<category><![CDATA[wifi]]></category>

		<guid isPermaLink="false">http://mashable.com/?p=225603</guid>
		<description><![CDATA[<a href="http://api.tweetmeme.com/share?url=http://mashable.com/2010/03/11/iphone-apps-conference-season/&#38;service=bit.ly"></a> <a class='feedflare' href="http://www.google.com/reader/link?url=http://mashable.com/2010/03/11/iphone-apps-conference-season/&#38;title=12 iPhone Apps for Surviving Conference Season&#38;srcTitle=Mashable&#38;srcUrl=http://mashable.com"></a><p><em><a href="http://www.researchgoddess.com/" target="_blank">Amybeth Hale</a> is a Talent Attraction Manager with AT&#38;T’s Interactive Staffing team. She uses social technology to help drive awareness of job opportunities as well as interact with candidates. Connect</em>&#8230;</p>]]></description>
			<content:encoded><![CDATA[<a
href="http://api.tweetmeme.com/share?url=http://mashable.com/2010/03/11/iphone-apps-conference-season/&service=bit.ly"><img
width="51" height="61" src="http://api.tweetmeme.com/imagebutton.gif?url=http://mashable.com/2010/03/11/iphone-apps-conference-season/" align="right"/></a> <a
class='feedflare' href="http://www.google.com/reader/link?url=http://mashable.com/2010/03/11/iphone-apps-conference-season/&title=12%20iPhone%20Apps%20for%20Surviving%20Conference%20Season&srcTitle=Mashable&srcUrl=http://mashable.com"><img
src="http://cdn.mashable.com/wp-content/plugins/wp-digg-this/i/gbuzz-feed.png" align="right" /></a><p><img
src="http://cdn.mashable.com/wp-content/uploads/2010/03/iphone-sxsw.jpg" class="alignright" alt="iphone sxsw image"><em><a
href="http://www.researchgoddess.com/" >Amybeth Hale</a> is a Talent Attraction Manager with AT&#038;T’s Interactive Staffing team. She uses social technology to help drive awareness of job opportunities as well as interact with candidates. Connect with her on Twitter at <a
href="http://www.twitter.com/researchgoddess" >@researchgoddess</a>.</em></p><p>As conference season is upon us (including <a
href="http://mashable.com/sxswi/">SXSW</a>, of course), I began thinking about all the things one might need to survive and stay connected with a busy schedule of travel and networking. Personally, I&#8217;m headed to San Diego to attend both <a
href="http://www.sourcecon.com/2010" >SourceCon</a> and the <a
href="http://www.ereexpo.com/2010spring/" >ERE Spring Expo</a>.</p><p>Then I remembered that I&#8217;m the proud owner of an <a
href="http://mashable.com/tag/iPhone">iPhone</a>, and that almost everything I&#8217;ll need to make it through is easily accessible and at the tip of my fingers. Here are some of the apps which I believe will help you navigate, stay connected, and meet new friends when you attend a conference.</p><hr/><h2>Accommodations<br
/><hr/></h2><hr/><h3>1. <a
href="http://itunes.apple.com/us/app/priceline-hotel-negotiator/id336381998?mt=8" >Priceline Hotel Negotiator</a><br
/><hr/></h3><p><center><img
src="http://cdn.mashable.com/wp-content/uploads/2010/03/01-priceline.jpg" alt="Priceline iPhone App"></p><p></center></p><p>If you&#8217;re the ultimate procrastinator and you haven&#8217;t yet booked a hotel, even on arrival at the conference, the Priceline Hotel Negotiator app is for you. It pairs a great deal-finder with some comic relief in the form of William Shatner, the Priceline Negotiator. Just load up this app and <em>shake</em> &#8212; you&#8217;ll get a chuckle and some sweet hotel deals within a radius of your current location.</p><p><strong>Cost:</strong> Free</p><hr/><h2>Connectivity<br
/><hr/></h2><hr/><h3>2. <a
href="http://itunes.apple.com/us/app/free-wi-fi-finder/id307217005?mt=8" >Free Wifi Finder</a><br
/><hr/></h3><p><center><img
src="http://cdn.mashable.com/wp-content/uploads/2010/03/02-free-wifi-finder.jpg" alt="Free Wifi Finder iPhone App"></p><p></center></p><p>So you&#8217;ve booked a hotel, but the room doesn&#8217;t offer complimentary WiFi (grr!). This app will use your location to find some local spots that offer free WiFi access.  You can tailor your results from as near as 0.1 mile away, to as far as 40 miles. You can also filter results by categories such as libraries, cafes, airports, and hotels. You could probably couple this app with the Priceline app to make sure you don&#8217;t book a hotel room without WiFi in the first place.</p><p><strong>Cost:</strong> Free</p><hr/><h2>Local Stuff<br
/><hr/></h2><hr/><h3>3. <a
href="http://itunes.apple.com/us/app/robotvision/id329678544?mt=8" >RobotVision</a><br
/><hr/></h3><p><center><img
src="http://cdn.mashable.com/wp-content/uploads/2010/03/03-robot-vision.jpg" alt="Robot Vision iPhone App Image"></p><p></center></p><p>Let&#8217;s say you&#8217;re in a city you&#8217;ve never visited before, and you want to find some cool stuff to check out. Sure, you could use <a
href="http://mashable.com/tag/yelp">Yelp</a>, but where&#8217;s the augmented reality fun in that? My former co-worker <a
href="http://robotvision.elan3.com/" >Tim Sears</a> created this app, and it&#8217;s a neat way to find anything from ATMs, to gas stations, to hospitals, to movie theaters. Better yet, you can also check out who else is tweeting around you locally, who is sharing <a
href="http://mashable.com/tag/flickr">Flickr</a> images, and learn about local attractions via <a
href="http://mashable.com/tag/wikipedia">Wikipedia</a> and <a
href="http://mashable.com/tag/bing">Bing</a> search functionality.  Note, this app works best with the iPhone 3GS.</p><p><strong>Cost:</strong> $0.99</p><hr/><h3>4. <a
href="http://itunes.apple.com/us/app/foursquare/id306934924?mt=8" >Foursquare</a><br
/><hr/></h3><p><center><img
src="http://cdn.mashable.com/wp-content/uploads/2010/03/04-foursquare.jpg" alt="Foursquare iPhone App Image"></p><p></center></p><p><a
href="http://mashable.com/tag/foursquare">Foursquare</a> is a great way to see who else is hanging out at the same locations as you, and the gaming element of earning badges for check-ins is just plain fun.  You earn points for checking in to multiple places in one day and for being adventurous and going to new places. You can see what your friends have been up to, leave tips and to-do items for other travelers, and tweet out your locations so that others know what&#8217;s going on. At any social media-minded conference, there&#8217;s sure to be a lot of location-based networking to be done through Foursquare.</p><p><strong>Cost:</strong> Free</p><hr/><h3>5. <a
href="http://itunes.apple.com/us/app/gowalla/id304510106?mt=8" >Gowalla</a><br
/><hr/></h3><p><center><img
src="http://cdn.mashable.com/wp-content/uploads/2010/03/05-gowalla.jpg" alt="Gowalla iPhone App Image"></p><p></center></p><p><a
href="http://mashable.com/tag/gowalla">Gowalla</a> is very similar to Foursquare in terms of location-based social networking, though I personally like Gowalla&#8217;s graphic layout better. Gowalla also allows the creation of user-generated &#8220;trips&#8221; that you can take, like the <a
href="http://gowalla.com/trips/1643" >SEC Football Stadium Trip</a>, or the <a
href="http://gowalla.com/trips/28" >Austin BBQ Bonanza</a> (for those headed to <a
href="http://mashable.com/sxswi/">SXSW</a>). Again, you can see where your friends have been and also see who else is hanging out at your current check-in location. It&#8217;s a great way to meet and make new friends at a conference.</p><p><strong>Cost:</strong> Free</p><hr/><h2>Pics and Vids<br
/><hr/></h2><hr/><h3>6. <a
href="http://itunes.apple.com/us/app/twitpic-uploader/id341402122?mt=8" >TwitPic Uploader</a><br
/><hr/></h3><p><center><img
src="http://cdn.mashable.com/wp-content/uploads/2010/03/06-twitpic-uploader.jpg" alt="TwitPic Uploader iPhone App Image"></p><p></center></p><p>I fully intend to take a <em>ton</em> of pictures at both conferences I&#8217;m attending. Though I do intend to bring a fairly nice (and very <em>large</em>) digital camera, there&#8217;s no greater instant gratification than snapping a photo on your iPhone and sharing it with the world. The <a
href="http://mashable.com/tag/twitpic">TwitPic</a> app lets you do this in four simple steps: Choose a picture from either your camera or a photo album; Write a comment; Log into your <a
href="http://mashable.com/social-media/Twitter">Twitter</a> account, and; Send away!</p><p><strong>Cost:</strong> Free</p><hr/><h3>7. <a
href="http://itunes.apple.com/us/app/ustream-live-broadcaster/id319362690?mt=8" >Ustream Live Broadcaster</a><br
/><hr/></h3><p><center><img
src="http://cdn.mashable.com/wp-content/uploads/2010/03/07-ustream-live-broadcaster.jpg" alt="Ustream Live Broadcaster iPhone App"></p><p></center></p><p>You want to share a really fun moment from the conference, but a still photo simply won&#8217;t do it justice. Or perhaps you want to share a little taste of a presentation, or do a live interview with another attendee. This app lets you stream live video from your iPhone directly through your <a
href="http://mashable.com/tag/ustream">Ustream</a> channel. You can set it up to automatically tweet when you are live, as well as take instant polls from viewers. It&#8217;s an easy way to share some live moments with those who could not be there.</p><p><strong>Cost:</strong> Free</p><hr/><h2>Social<br
/><hr/></h3><hr/><h3>8. <a
href="http://itunes.apple.com/us/app/facebook/id284882215?mt=8" >Facebook</a><br
/><hr/></h3><p><center><img
src="http://cdn.mashable.com/wp-content/uploads/2010/03/08-facebook.jpg" alt="Facebook iPhone App Image"></p><p></center></p><p>This one&#8217;s a no-brainer. Who doesn&#8217;t have the <a
href="http://mashable.com/social-media/facebook">Facebook</a> app on their iPhone? Use it to keep up with your friends back home and share updates about your trip. Made a new contact at the conference? Just search for them in the app and add them as a Facebook friend.</p><p><strong>Cost:</strong> Free</p><hr/><h3>9. <a
href="http://itunes.apple.com/us/app/brizzly-for-twitter/id360018819?mt=8" >Brizzly</a><br
/><hr/></h3><p><center><img
src="http://cdn.mashable.com/wp-content/uploads/2010/03/09-brizzly.jpg" alt="Brizzly iPhone App Image"></p><p></center></p><p>I&#8217;ve only recently been introduced to Brizzly, but I really love it. For those of us who manage multiple <a
href="http://mashable.com/social-media/twitter">Twitter</a> accounts, this is a great alternative to trying to navigate the mobile version of <a
href="http://mashable.com/tag/cotweet">CoTweet</a> (which currently does not have an iPhone app). With Brizzly, you can connect to up to five Twitter accounts, as well as Facebook, and keep on top of everything. You can also save searches and upload photos. The only functionality I miss is the column layout from <a
href="http://mashable.com/tag/tweetdeck">TweetDeck</a>, but Brizzly certainly gets the job done.</p><p>Tip: <a
href="https://brizzly.com/signup" >Create your Brizzly account</a> on a computer before you download the app, as it makes for quicker set-up on the iPhone.</p><p><strong>Cost:</strong> Free</p><hr/><h3>10. <a
href="http://itunes.apple.com/us/app/glympse-location-sharing-made/id330316698?mt=8" >Glympse</a><br
/><hr/></h3><p><center><img
src="http://cdn.mashable.com/wp-content/uploads/2010/03/10-glympse.jpg" alt="Glympse iPhone App Image"></p><p></center></p><p>Glympse is a really cool app that lets you share your location with others. But it&#8217;s more than just a geo-tagger &#8212; it shares your ongoing location. Basically, you can create and share your own &#8220;breadcrumb trail.&#8221; You can set it so that people will be able to access your location and follow your movements from within five minutes, and up to four hours. This is a great way to share which sessions you&#8217;re in with fellow conference-goers so they can easily find you.</p><p><strong>Cost:</strong> Free</p><hr/><h3>11. <a
href="http://itunes.apple.com/us/app/wordpress/id335703880?mt=8" >WordPress</a><br
/><hr/></h3><p><center><img
src="http://cdn.mashable.com/wp-content/uploads/2010/03/11-wordpress.jpg" alt="WordPress iPhone App Image"></p><p></center></p><p>Like a good blogger, I plan to push some content to my readers while I&#8217;m at the conferences. Now I can do that right on my iPhone. This app works with both .com and self-hosted WordPress blogs. You can moderate comments as well as add and edit your posts from this app. It&#8217;s a nice little travel tool for bloggers who may not always have access to laptops or WiFi.</p><p><strong>Cost:</strong> Free</p><hr/><h3>12. <a
href="http://itunes.apple.com/us/app/beamme-pro-vcard-exchange/id304918816?mt=8" >beamME pro</a><br
/><hr/></h3><p><center><img
src="http://cdn.mashable.com/wp-content/uploads/2010/03/12-beam-me-pro.jpg" alt="BeamME pro iPhone App Image"></p><p></center></p><p>You want to stay connected with your fellow conference-goers, but you a) Forgot to bring enough business cards, or b) Decided to &#8220;go green&#8221; and skip the paper cards all together. BeamME lets you e-mail, text, or tweet all of your contact information to someone instantly. BeamME users can easily reciprocate and shoot their information right back. Plus, your contact info arrives in a manner which can be downloaded in a nice, tidy vCard format.</p><p><strong>Cost:</strong> Free</p><p><em>Do you have any other favorite apps that would be great for conferences? Add them in the comments below!</em></p><hr/><h3>More iPhone resources from Mashable:<br
/><hr/></h3><blockquote><p>- <a
href="http://mashable.com/2010/02/23/iphone-apps-runners/">10 Essential iPhone Apps for Runners</a><br
/> - <a
href="http://mashable.com/2009/12/27/10-iphone-apps-dog-lovers/">10 Best iPhone Apps for Dog Lovers</a><br
/> - <a
href="http://mashable.com/2009/10/15/top-10-iphone-apps/">Top 10 iPhone Apps as Judged by Mashable Readers</a><br
/> - <a
href="http://mashable.com/2010/01/13/iphone-beer-apps/">10 Fun iPhone Apps for Beer Lovers</a><br
/> - <a
href="http://mashable.com/2010/02/19/mashable-iphone-app-2/">Mashable&#8217;s New iPhone App: Download Today!</a></p></blockquote><hr
/>Reviews: <a
href="http://www.blippr.com/apps/393174-Bing" >Bing</a>, <a
href="http://www.blippr.com/apps/494966-Brizzly" >Brizzly</a>, <a
href="http://www.blippr.com/apps/336650-Facebook" >Facebook</a>, <a
href="http://www.blippr.com/apps/336659-Flickr" >Flickr</a>, <a
href="http://www.blippr.com/apps/494047-Foursquare" >Foursquare</a>, <a
href="http://www.blippr.com/apps/506146-Gowalla" >Gowalla</a>, <a
href="http://www.blippr.com/apps/336804-TweetDeck" >TweetDeck</a>, <a
href="http://www.blippr.com/apps/337621-Twitpic" >Twitpic</a>, <a
href="http://www.blippr.com/apps/336651-Twitter" >Twitter</a>, <a
href="http://www.blippr.com/apps/337045-Wikipedia" >Wikipedia</a>, <a
href="http://www.blippr.com/apps/336657-WordPress" >WordPress</a>, <a
href="http://www.blippr.com/apps/336857-Yelp" >Yelp</a>, <a
href="http://www.blippr.com/apps/592348-cotweet" >cotweet</a>, <a
href="http://www.blippr.com/apps/469362-iPhone" >iPhone</a>, <a
href="http://www.blippr.com/apps/337076-ustream" >ustream</a></p><p>Tags: <a
href="http://mashable.com/tag/brizzly/">brizzly</a>, <a
href="http://mashable.com/tag/conferences/">conferences</a>, <a
href="http://mashable.com/tag/facebook/">facebook</a>, <a
href="http://mashable.com/tag/foursquare/">foursquare</a>, <a
href="http://mashable.com/tag/gowalla/">gowalla</a>, <a
href="http://mashable.com/tag/iphone/">iphone</a>, <a
href="http://mashable.com/tag/iphone-apps/">iphone apps</a>, <a
href="http://mashable.com/tag/list/">List</a>, <a
href="http://mashable.com/tag/lists/">Lists</a>, <a
href="http://mashable.com/tag/mobile/">Mobile 2.0</a>, <a
href="http://mashable.com/tag/sxsw2010/">sxsw2010</a>, <a
href="http://mashable.com/tag/twitpic/">twitpic</a>, <a
href="http://mashable.com/tag/twitter/">twitter</a>, <a
href="http://mashable.com/tag/ustream/">ustream</a>, <a
href="http://mashable.com/tag/wifi/">wifi</a>, <a
href="http://mashable.com/tag/wordpress/">Wordpress</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.facebookapplicationdevelopment.org/facebook/12-iphone-apps-for-surviving-conference-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Faces of Facebook: The Social Side of Public Policy</title>
		<link>http://www.facebookapplicationdevelopment.org/uncategorized/faces-of-facebook-the-social-side-of-public-policy/</link>
		<comments>http://www.facebookapplicationdevelopment.org/uncategorized/faces-of-facebook-the-social-side-of-public-policy/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 20:15:52 +0000</pubDate>
		<dc:creator>Charlotte Carnevale Willner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.facebook.com/blog.php?post=355284242130</guid>
		<description><![CDATA[We're introducing a new series today called "Faces of Facebook," which features excerpts from interviews with our employees that originally appeared on our internal blog. Their words offer a glimpse of life inside of Facebook and the work they do around the world...]]></description>
			<content:encoded><![CDATA[<i>We're introducing a new series today called "<a href="http://blog.facebook.com/blog.php?topic_id=354599159561">Faces of Facebook</a>," which features excerpts from interviews with our employees that originally appeared on our internal blog. Their words offer a glimpse of life inside of Facebook and the work they do around the world.</i><br />
<br />
<br />
<a href="http://www.facebook.com/adamconner">Adam Conner</a> was the first member of our Washington, D.C., office when he joined Facebook in November 2007. He works on the public policy team as one of Facebook's official D.C. lobbyists. He is originally from Los Alamos, N.M., and is a little broken up over <a href="http://www.facebook.com/friends/#!/imwithcoco?ref=ts">Conan O'Brien</a> right now.<br />
<br />
<h3>You send a lot of social emails and show up at all our company parties. (Social is an internal email list where employees discuss social topics such as finding concert tickets, a new apartment or teammates for a pickup game of basketball). What do you do in your spare time?</h3><br />
<Photo 1>Sigh, the party thing used to be the case but not any longer, I've missed the last two holiday parties. But I did manage to be around for <a href="http://blog.facebook.com/blog.php?post=16855447130">Game Day</a> last year, which was awesome (Game Day is an annual Facebook tradition where employees spend a day competing in teams in a series of outdoor games).<br />
<br />
I'm a pretty social person and have always worked around a lot of people; but when I first started working for Facebook I worked by myself from my apartment. If I had worked for any other company I think I probably would've gone insane. But being constantly on Facebook (the product) with all of Facebook (the company) let me feel like a part of the company in a real way. Social (email) was kind of the same way and I've never seen anything like social anywhere else I've worked.<br />
<br />
<br />
<h3>Describe a moment where you felt that your work was making a difference in the world.</h3><br />
The week of January 11-17 was pretty cool, helping to pull together the <a href="http://www.facebook.com/DisasterRelief">Global Disaster Relief Page</a> in just few hours. I went on vacation that weekend and was on the phone in Mexico convincing President Clinton to <a href="http://www.facebook.com/video/video.php?v=302940466240">plug our Facebook page</a> as part of the relief efforts.<br />
<br />
Election Day in 2008 was pretty cool, too. We'd registered 60,000 voters in just 10 days with ads on the site, got 5.5 million U.S. users to click the "I Voted" button on Election Day, and had something like a million users look up their polling location on the Google Map. That was when I realized the high point of my professional career in politics was going to be getting 5.5 million people to click a button.<br />
<br />
<br />
<h3>When you applied to work here, what crazy rumor about Facebook culture did you initially dismiss, only to discover that it's completely true?</h3><br />
I knew almost nothing about Facebook when I joined. I was like a lot of people who don't seem to conceive of the idea that people work at Facebook and not magical computer fairies. <br />
<br />
<br />
<h3>Why do you <a href="http://www.facebook.com/careers/">work for Facebook</a>, over any other options open to you right now?</h3><br />
I really love my job. I get to sit in meetings with vaguely important and occasionally actually important people and explain why Facebook is like the wheel or fire and how not using it really isn't an option anymore. Government and politics both operate with pretty limited resources, but technologies like Facebook really are an answer for helping them overcome those constraints. <br />
<br />
I came to DC to be a character in the (American TV show) West Wing (like Sam or Josh) and there are times when it was hard to look at all my friends working on the Obama campaign or in the White House and not feel like I'm missing out. But Congress, the White House, the government—those have all been around for a while and will be around for a while longer. <br />
<br />
Facebook is a once-in-a-lifetime opportunity. It's like my favorite Facebook philosopher, (engineer) Soleio, once said (<a href="http://www.facebook.com/video/video.php?v=238358730483">in this video</a>): "This is Everest. Like there's nothing else, you get this thing done, you do this thing well, and then you can go home. You can say 'Hey I changed the world.' "<br />
<br />
<br />
<i>Charlotte works on Facebook's international user operations team.</i>]]></content:encoded>
			<wfw:commentRss>http://www.facebookapplicationdevelopment.org/uncategorized/faces-of-facebook-the-social-side-of-public-policy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
