Most developers on Facebook have many ups and downs, with an emphasis on the downs over the last 12 months or so as Facebook has cut back on viral channels. Zynga stands out not just for dwarfing the rest of the market, but because it has managed to keep traffic so high for so long. [...]
Tagging was arguably the feature that made Facebook the biggest photo site in the world and seeded the idea for creating the platform. Now the company has finally won a patent for it. Nearly five years after the company originally filed for the invention, the U.S. Patent and Trademark Office gave Facebook a patent protecting [...]
Celebrities, videos, check-ins, free food, cartoons and games were used in our featured Facebook campaigns this week, with varying results. The DNA Foundation incorporated celebrities, videos and pulling in a user’s photo to be a part of the campaign. Virgin America compiled check-ins to promote a new airport terminal while Aveda used check-ins to raise [...]
Games on social networks became a billion dollar business in 2010, enabling the market’s big developers to secure significant investments and pursue sizable exits. Now that Zynga has clearly established itself as the 800 pound gorilla, EA/Playfish are bringing more IP to market, and Playdom is being integrated across Disney, what opportunities remain for other [...]
Games on social networks became a billion dollar business in 2010, enabling the market’s big developers to secure significant investments and pursue sizable exits. Now that Zynga has clearly established itself as the 800 pound gorilla, EA/Playfish are bringing more IP to market, and Playdom is being integrated across Disney, what opportunities remain for other [...]
Games on social networks became a billion dollar business in 2010, enabling the market’s big developers to secure significant investments and pursue sizable exits. Now that Zynga has clearly established itself as the 800 pound gorilla, EA/Playfish are bringing more IP to market, and Playdom is being integrated across Disney, what opportunities remain for other [...]
Facebook has released the getBalance API call as an incentive to game developers who use Facebook Credits as their exclusive premium in-game currency. The call lets developers determine the Credits balance of any of their users. This allows them to identify high rollers with a large balance of Credits and dynamically price virtual goods to [...]
Facebook’s Cory Ondrejka, who recently joined the company last fall as part of the Walletin acquisition, appears to be stepping up as the platform’s advocate of HTML5 — a central piece of the company’s mobile strategy going forward. Facebook wants developers to choose HTML5 over building native iOS or Android apps, so the company can [...]
Global payments technology company Visa has announced an agreement to acquire online game monetization-as-a-service provider Playspan for $190 million cash. The acquisition will allow Visa to start taking a cut of virtual good market, which will grow from $1.6 billion in 2010 to $2.1 billion in 2011, according to our Inside Virtual Goods report. Founded in [...]
TrialPay is working with Lolapps and Zynga to make the option to earn Facebook Credits through offers more obvious. Lolapps has also implemented Facebook’s new “Frictionless Credits” payment system into its game Ravenwood Fair. Both of these new payment flows should help the developers better monetize their games by increasing conversion rates. TrialPay’s Facebook Credits Shortcut [...]
