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Report: 6.8% Of Business Internet Traffic Goes To Facebook

A report from the Network Box shows that 6.8 percent of all the URLs accessed by businesses goes to Facebook and 10 percent of internet bandwidth goes to Youtube.  The study analyzed 13 billion URLs accessed by businesses and studied business bandwidths to find results, and found Facebook and Youtube leading other companies like Google [...]

Each Facebook Fan Is Worth $3.60 Annually

Social media marketing platform company Vitrue has determined that the average value of a Facebook ‘fan’ is about $3.60 in equivalent media each year. This calculation is based on having one million Fan Page fans, and is not weighted for brand recognition.

In some figures published in AdWeek, Vitrue revealed how they determined this per-fan value. [...]

Each Facebook Fan Is Worth $3.60 Annually

Social media marketing platform company Vitrue has determined that the average value of a Facebook ‘fan’ is about $3.60 in equivalent media each year. This calculation is based on having one million Fan Page fans, and is not weighted for brand recognition.

In some figures published in AdWeek, Vitrue revealed how they determined this per-fan value. [...]

Facebook Search Larger Than AOL, Approaching Ask

According to a new report published by Citi Investment Research, Facebook now accounts for 4.2 percent of the traffic to the top 5 search engines. As a percentage of the total search market however, Facebook currently accounts for 2.7 percent according to GigaOm. The numbers emphasize Facebook’s continued growth not only as a [...]

“Facebook”, Searched For 16 Percent More Than Google

According to statistics published by Hitwise yesterday, Facebook has become the most searched brand in the United States. This is calculated by Hitwise as all the search terms which “included the root word ‘Facebook’” of which there were 10,673 search terms. While MySpace still has a substantial number of searches, the research suggested [...]

Australians Aren’t Too Happy According To Updated Facebook GNH

Last night Facebook expanded their Gross National Happiness product to include three new countries: Canada, Australia, and the United Kingdom. In contrast to the United States which is happy most of the time, Australia is regularly unhappy when it isn’t holidays. In 2007 it appears as though Australia was “unhappy” most of the [...]

Facebook Surpasses Google As Number One U.S. Site

HitWise is reporting that for the week ending March 13, Facebook overtook Google as the site to get the most US visits.  Facebook also reached the top spot for Christmas Eve, Christmas Day and New Year’s Day, when people logged on to send best wishes to relatives. Last time we suggested that the next [...]

If You Want Traffic From Facebook, Post Content On The Weekend

According to a new report from Dan Zarrella, the weekend is the best time to post content on Facebook as articles posted then are shared the most. One explanation for the phenomenon was that more than half of companies block Facebook. While I’ve noticed that Twitter is the exact opposite, this report definitely [...]

Facebook’s iPhone Usage Jumps 20 Percent In Under A Week

Thanks to a new post-logout mobile promotion by Facebook, the company has seen a jump in overall mobile usage in the past week, most significantly on the iPhone where mobile usage has grown 20 percent. While there could be other reasons for the jump, we’ve noticed that the growth in iPhone usage has coincided [...]

Twitter Nears Facebook’s Daily Status Update Volume

This afternoon Twitter announced that the company now receives over 50 million status updates per day. Compare that with Facebook who states they currently receive over 60 million updates per day. Despite Twitter being a fraction of the size of Facebook, the company now owns a massive percentage of the total status updates [...]