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Facebook Reveals More Details About Timeline, Including an Approval Process for Open Graph Apps

“We’ve tried to be mindful about the lessons we’ve learned” Facebook Product Manger Manager Carl Sjogreen told me this morning when we sat down to discuss Timeline, the redesigned version of the user profile that debuted at f8 last month. He says that as the product rolls out over the next few weeks, Facebook will be [...]

Secret Whitelist Protects Top Facebook Page Management Tools From Having Posts Hidden in News Feeds

On Tuesday we published the results of a study indicating that Pages that sync or auto-post their content to Facebook from Twitter or blogs using tools like HootSuite, Twitter, and NetworkedBlogs receive significantly fewer Likes and comments per posts than those that post manually using Facebook’s web and mobile interfaces. This is partly because Facebook [...]

How to Effectively Manage Critics, Trolls and Spammers on Facebook Pages

The following is an excerpt from our Facebook Marketing Bible. The full version contains detailed strategies for dealing with each type of disruptive commenter and three more key tactics for making your Page an inviting community. A well-managed Facebook Page allows businesses of all sizes to build a large and engaged community of fans, many of which [...]

Facebook Makes Badoo Change Its Viral Mechanics, Leading to a 75% Drop in DAU

Developers don’t have to explicitly violate Facebook’s policy to feel the wrath of the site’s enforcement team, as we’re reminded in a dramatic case today. Last month we covered how social quiz app Badoo had gained 2 million daily active users in a few weeks using aggressive viral tactics such as placing roadblock in the user [...]

Facebook Pages Can Now Sort Their Likes to Remove Pages and Unban Reformed Trolls

When Facebook Page admins click the Like count beneath their Page’s profile picture, they’ll now see the option to sort those who Like their brand into people, Pages, admins and banned users. From this interface, admins can remove Pages they don’t want to be affiliated with, and unban users who they want to return wall [...]

Spammers Can “Use Facebook as Page” to Like-Spam Posts and Comments

Facebook recently launched a “Use Facebook as Page” feature for Page administrators that allows them to assume the identity of their Page so they can Like, post, and comment around the site. However, this has enabled a new spamming technique, whereby Pages can Like the posts or comments of other users and Pages to create [...]

Facebook Redesigns Friend Request Email Notifications to Fight Spam

This week Facebook redesigned the email notifications users receive when they’re sent a friend request. These emails now show stats about the request sender, including their friend, photo, wall post, and Group count, helping users identify spammers since they usually have few friends and little content. The emails also now include a link to “See [...]

Facebook Adds Keyword Moderation and Profanity Blocklists to Pages

Facebook now allows Page admins to set up a keyword moderation blocklist and enable a profanity blocklist that filters wall posts and comments by users into the Page wall’s spam tab. Admins can configure the list from the Manage Permissions tab of the Page admin interface. The addition will reduce the need for automated and [...]

Facebook Introduces a Credibility Score With New Social Commenting Plugin

Facebook may be preparing to launch a new version of its Social Commenting plugin. Judging by the version currently implemented on Facebook’s own blog, it may surface high quality comments or help users identify trolls and spammers by assigning users an aggregated credibility score. Since this score travels with users wherever the plugin is integrated, [...]

Facebook Increases Application Requests Limit: More Virality, More Spam?

Facebook has updated its Requests Dialog with a few changes, including eliminating an unnecessary step, improving ease of implementation, and reducing the strictness of requests limit on users. Previously, users were sometimes limited to sending 20 or fewer requests or invites a day in order to prevent spam. Facebook says it will continue to improve its spam [...]