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Facebook’s Password Policy: The right to remain silent

Media has been defending free expression since its inception, and even now the battle ensues. Sometimes it’s the government, how many of you know that Facebook is non-existent in China. Sometimes it is in the name of attacking sentiments, personal, religion or any other that provokes entire groups of people to attack another. In the [...]

Common Social Media Marketing Pitfalls & How To Avoid Them

Social media marketing is a new toy.  It’s just finishing its first turn around the playground, and it’s left some bruises in its wake.  Major brands shutting down their Facebook stores, ad campaigns pulled from Twitter, and a score of similar stories mark the end of social media’s maiden voyage.  So, looking back on the [...]

7 Tips For Effective Social Photos For Your Business

Today, anyone can be a celebrity. Thanks to social media that has silenced the perpetual and often boring debate of picture versus the written word, to an agreement that one complements the other. Facebook’s Timeline may seem to have sparked the discussions again, with their demand for large photos to be posted on the profile. [...]

Flash Art: The Importance of Art in Social Media Games

Games like Facebook’s (in)famous Farmville, Mafia Wars, and Words With Friends have established a foothold for social networking platform-based gaming on a popular level inaccessible to the console videogame industry.  The market for light, casual gaming delivered through the medium of social media is still emerging as a major monetized sector with vanity purchases, premium [...]

Memory Palaces: Curating Social Content

The Memory Palace is a recall aid developed by Victorian experimental thinkers.  A person builds mentally a structure, location, or object, and consciously associates each feature within it with a memory, fact, tidbit of information, etc.  The goal is create a sort of index that can be accessed at any time, increasing the individual’s memory [...]

Five Tips For Using Humor Wisely in Corporate Social Media

Everybody needs a laugh. Especially in the stress-filled corporate sector, where people are worried about job retention and the stock market. Marketing companies use it as a way to engage customers. It is most often used as an ‘ice-breaker’ tool at the start of a presentation.  And of course the social media is rich with [...]

It’s a Woman’s Word: Why They Score Better at Social Media Marketing

Women’s traits have made them a social media success because of a flair that the majority naturally possesses. And which isn’t based on pretty faces and striking figures anymore. If word of mouth is a strong marketing tool, then the woman’s word is doubly more so in social media marketing. This tool has never been [...]

The Real ROI of Social Media

There’s been plenty of hype over the past three years about how social media can revolutionize business in general and marketing in particular. Indeed, some brands seem to be making serious use of social media platforms, especially in the area of branding. The question skeptics continue to ask, however, is what is the real ROI [...]

Facebook Strengthens Bond With The Mobile Web, Increases Room for App Development

The main reason why Facebook is so obviously keen to focus on the mobile is its fast rate in increase of users, that is, four times more on the mobile in just half the time, when compared with PC users. Several reviewers have commented that mobile would have been Mark Zuckerberg’s first choice as platform [...]

Balancing Work And Play: Enhancing Productivity Through Social Gaming

A supervisor recently admonished a staff member for wasting time playing games on Facebook. A few days later, the IT team restricted watching YouTube in the same office. Consequently, a majority of employees voiced their frustration against the imposition. Having newly joined the workplace, my interest arose more out of curiosity than concern. So I [...]