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Facebook widens Sponsored Results test, makes search ads available through API and Power Editor

Facebook is expanding its test of search-based ads today by making Sponsored Results available through the Power Editor tool, according to an update received by some of the social network’s partners. We’ve also confirmed that Sponsored Results have been added to … Continue reading

How Facebook search ads change the competitive landscape for businesses

For years of search marketing, companies have had to bid on their own keywords to protect their brand and avoid losing traffic to competitors. Now they’ll probably have to do it for Facebook, too. Facebook announced its plans to offer … Continue reading

Facebook makes more tweaks to search: tests ‘top hit’ and increases size of results

Some Facebook users noticed changes to the social network’s search feature this weekend, including a larger window for typeahead results and a “top hit” option. With search-based ads called Sponsored Results in beta with partners like EA and Match.com, Facebook … Continue reading

Bitly Announces Realtime, A Search Engine For Trending Links

bitly fishToday Bitly announced a new Bitly Labs project called Realtime, a service for finding the most clicked on Bitly links. Realtime, now in private beta, allows users to filter searches by social network, keyword, subject and more. For example, here are the results for a search for the keyword “startups” in technology on Twitter:

Facebook adds ‘search the web’ to typeahead results

Facebook appears to be testing a new “search the web” function in its typeahead search results, Inside Facebook has found. Clicking the link takes users to another page within Facebook that includes Bing search results. Facebook had previously allowed users … Continue reading

Baidu Q2 Sales Up 60% To $859M, Almost All Down To Search; Focus Is On Mobile And Cloud Ahead

baiduSearch is going very strong in China, and leading player Baidu continues to reap the benefits. In its Q2 results, the company reported sales of 5.456 billion yuan ($858.8 million), up 59.8 percent compared to the same quarter in 2011. The company’s chairman and chief exec, Robin Li, said in a statement that Baidu will “maintain momentum” going forward by investing in new technology, new talent, and more products specifically geared to mobile and cloud services. But these are long-term strategies: for all intents and purposes, just about all of Baidu’s revenues today are coming from online advertising and other online marketing activities: the company controls 80 percent of the search market and ads related to that accounted for RMB5.452 billion ($858.1 million) in sales, the company said.

Operating profit was up by 51.5 percent to 2.815 billion yuan ($443.1 million), with net income also up by a healthy 69.6 percent to 2.770 billion yuan ($436.0 million). Diluted earnings per share were 7.86 yuan ($1.24). Both the EPS and revenues comfortably beat analyst expectations.

Facebook to introduce sponsored results in search typeahead

Facebook is testing new “Sponsored Results” ads that will allow advertisers to promote their business in the social network’s drop-down search results, according to TechCrunch. Rather than broad keywords, advertisers will bid against specific pages, apps or places, TechCrunch says. … Continue reading

Hover For A Rec: Google Updates +1 Button To Show Related Content On Your Website

Screen shot 2012-06-26 at 6.32.24 PMWell it looks like Google just can’t wait for the start of its Developer Conference tomorrow to begin sharing news. It’s been a while since we’ve seen any development of the company’s now ubiquitous “+1″ button, but beginning soon, your +1s are going to get a whole lot more useful (and creepy?). Tonight, Google announced via the Google+ Developers Blog that it is rolling out a new feature in “platform review” — from now on, when users hover over a +1 button on your website, they will see recommendations for other related content on your site.

Denmark’s Iconfinder Snaps Up $1.5M To Take On Google And Shutterstock, Uses SV’s AngelList To Find A Danish Backer

iconfinderAngelList has established itself as a go-to place for early-stage startups to connect with potential investors, and a recent deal underscores how its effect is not only limited to its home base of Silicon Valley. Iconfinder, a Copenhagen-based online marketplace that has been riding the mobile wave with a portal for icons to use iOS and Android apps (among other places), has recently raised $1.5 million in seed funding through the network — ironically using it to connect with VF Venture, a Danish investor in its own backyard.

The funding will be used to continue developing the company’s main marketplace in competition against Google, stock photo sites like iStockphoto and Shutterstock and those working directly in the graphical icon space like itself, such as IconArchive.com and Iconspedia.com — and towards its first steps to commercialize its already-substantial traffic: the site has seen 20 million searches since 2010, with a threefold increase in traffic over that time. It has 1.1 million registered users, who on average download 6 million icons monthly for commercial and non-commercial use.

Hitwise: Google US Search Share Down 5% In The Last Year; Bing, Yahoo Gained

bing_logoGoogle is still by far the most dominant search engine in the U.S., but in the last year it actually lost some momentum while Yahoo and especially Microsoft’s Bing both saw increases, according to figures out today from Experian Hitwise, and bolstered by separate numbers released yesterday by Compete, with both calculating searches between May 2012 and May 2011.

According to Hitwise’s figures, Google accounted for 65.02 percent of all U.S. searches conducted in the four weeks ending June 2, 2012, compared to 68.11 percent in the same period in 2011 — down by 3.09 percent, or a percentage change of negative 5 percent.