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Sources: RockYou To Power Facebook Credits Ads Integration

According to multiple sources we’ve spoken with over the past few weeks, RockYou will be the third partner to work with Facebook on their growing Credits platform. The other two partners, TrialPay and Peanut Labs, have been working with Facebook to power their offers and surveys integration with Facebook Credits, respectively. With $119 [...]

RockYou Finds Success With Zoo World, Where’s Zynga?

RockYou, one of the largest Facebook application developers, has spent the past few months shifting its focus to social gaming. One of the company’s latest games, Zoo World, has more than tripled in the past month, growing from 3.1 million to over 9.9 million monthly active users. With the rapid growth, one would [...]

RockYou And Zynga Both Announce New Funding Rounds

Over the past 24 hours, two of the largest Facebook application developers, RockYou and Zynga, have announced relatively large funding rounds. RockYou raised a whopping $50 million and Zynga raised $15.18 million. What are these rounds going toward? RockYou is apparently turning their attention toward the booming social gaming space and expanding [...]

Facebook Begins Going After Developers For Aggressive Ads

A number of applications have been systematically shut down over the past few days due to running aggressive advertisements. Facebook is sending out the following statement to developers, explaining why the apps have been shut down: “Ads are misleading and don’t represent what’s being advertised. Landing pages emulate Facebook features to deceive users [...]

Dawn And RockYou Spread Word Of Wildlife Rescue Campaign Through Pieces Of Flair

Dawn is using RockYou’s Pieces of Flair application to promote its Dawn Saves Wildlife campaign and the Everyday Wildlife Champions Facebook page. Users can spread word of the education and wildlife rescue initiative by sharing the Pieces of Flair — the app features some of the animals that Dawn dishwashing soap has helped clean after [...]

The 20 Fastest Growing Facebook Apps: Not Just Social Games

Social games continue to dominate Facebook’s developer platform, according to our most recent statistics from AppData. But well-tuned applications for other verticals also continue to grow, as do Facebook’s own mobile applications.
Here’s the latest look at the top 20 fastest growing applications on Facebook, ranked by total number of monthly active users they’ve added in [...]