As the service’s engineers built more and more tools that could uncover such insights, Zuckerberg sometimes amused himself by conducting experiments. For instance, he concluded that by examining friend relationships and communications patterns he could determine with about 33 percent accuracy who a user was going to be in a relationship with a week from now. To deduce this he studied who was looking which profiles, who your friends were friends with, and who was newly single, among other indicators.

Are you busy chatting with another girl instead of your girlfriend? Are you being tagged in a lot of photos with the same person? Facebook has a lot of information about who you are viewing regularly (or lusting over) as well as what your communication patterns are. While the company is not actively charting most users’ communication patterns for determining the future of your relationship, they are actively monitoring your behavior on the site to determine what should be displayed in the feed.

Could you imagine using the site and then receiving a notification that the system has automatically determined that your relationship could be on thin ice? While it may provide useful to know, it would be extremely creepy to find out. For now, I wouldn’t expect to see any “relationship strength tool” integrated into the site, but it’s definitely interesting to know that it’s potentially something Facebook could project.

Would you want to know how strong your relationship is based on your own Facebook behavior? Don’t you probably already know how strong it is without Facebook telling you?

What is Six Degrees of Separation?

The ideas behind Six Degrees of Separation (SDS) are alternately attributed to the writings and research of several people; however, a significant influence on the SDS concept is the ”small world experiment” of American social psychologist Stanley Milgram. Milgram was studying (offline) social networks of Americans and the “average path lengths” between people — that is, how connected they were to each other. In a nutshell, he sent packages to several people at random in Omaha, Nebraska and asked them to forward their package to a stock broker in Boston, Mass. via someone else. They were not supposed to send their received package directly to the stockbroker, but rather to whomever they knew who was mostly likely in their mind to be able to continue redirecting a package. (Milgram also conducted other similar experiments, but actually with the intent of studying anti-social behavior.)

SDS suggests that any two humans are connected to each other by at most six steps or relationships. So if Person A and G know each other, they are one degree away from each other. If they don’t know each other, there are at most five other people in between A and G, forming a chain of six steps, or relationships. (E.g., A-B, B-C, C-D, D-E, E-F, F-G, where each letter represents a person, and each hyphen represents a connection between the two people specified.) The idea is that SDS applies for everyone in the world, no matter how remotely located they are or how far apart from each other, no matter how rich or poor, famous or unknown.

Other variations of SDS include Six Degrees of Kevin Bacon — which says that he has either worked with everyone in Hollywood or knows someone who knows someone who… knows someone who has — and the Erdos Number, which is a bit more complex and refers to a “collaborative distance” or professional lineage between mathematician Paul Erdos and other colleagues in the field. There’s even something known as the Erdos–Bacon number, which is an intersection of the two concepts. There are in fact scientists, actors and a few others who have a connection to both Kevin Bacon and Paul Erdos.

5 Tips for Finding Old Friends

It’s this idea of intersection — discussed in the last section — between two seemingly disparate social circles that could be a strong factor in helping find someone you once knew. It might be difficult to find that person if you don’t their last name — as in my colleague’s situation — but it is still possible. What’s more, when it comes to the online world and social media, it might be easier than you think. An analysis of 30 billion electronic conversations (instant messenger, email) amongst 240 million people by Microsoft [FTP link; PDF, 28 pgs] suggests that the concept of Six Degrees of Separation can be proven with hard data, and that in some virtual social circles, we’re even within as little as 3 degrees of connectedness online. (As an online writer since 2005, I’ve noticed the latter to be increasingly true for me, especially amongst other writers.)

Now that’s a fair bit of theory, above, though you don’t have to do anything too complex to find someone, aside from trying to make the right friend connections. The assumption here is that the person you’re seeking is actually on Facebook. The diagram below might help you to visualize how to expand your Facebook friends network while seeking that lost friend. At each stage, you are expanding your network by adding “friends” at the next degree of connectedness. So you start by “friend requesting” all the people that you know directly, especially anyone whom you think might know the lost friend, then add friends of a friend (FOAFs), then friends of FOAFs, etc. The tips are below the diagram.

Click image to see larger version

1. Common friends. Who else do you know who knows the person you’re trying to find? Are you friends with them on Facebook? If there’s more than one person in common in that social circle, make a list and seek them out on Facebook. Keep expanding the list by taking note of other people less connected than the core group (which you can use in tips #2 and 3, below).
2. Ask FOAFs. A FOAF is a “friend of a friend,” and are thus “2 degrees” away from you. I’ve reconnected with other people in the real world through FOAFs, and there’s no reason why this won’t work on Facebook. Make a list of the FOAFs of the person sought, if possible. If you don’t know any, try finding the friend of a FOAF (3 degrees). This list could be all you need, especially with Facebook continually adding new search features. For example, one new social search feature will display the names of people who are friends of friends that match your search string. So if you start typing, say, “Jo,” the dropdown list that appears will return a list of Facebook users with “jo” anywhere in their name, and who are either already your Facebook friend or a friend of a friend. Leverage this network in your search.
3. Intersection of social circles. Remember that kid in high school who always seemed to make friends amongst all the social cliques? Find people like that as the next step in your connection path. Reconnect with them on Facebook, get reacquainted, then ask them if they recall the person you’re trying to find. He or she may not know, but like the people in Stanley Milgram’s experiment, they might know someone who knows someone…
4. Interests. Facebook has many thousands of Group and Fan Pages. If you’ve written up a “personal interests” profile of the person you’re seeking, this may help you them via Page search. The new social search feature mentioned in tip #2 above gives an added bonus in the search results: the dropdown list also shows Fan and Group Pages that match your search text, whether you are a member, or a friend or a FOAF is a member. So if you can recall your lost friend’s favorite hobbies, that’s another possible lead for finding them. If you both went to the same learning institution, worked for the same employer, or had some other location-based commonality, scan relevant Groups and Fan Pages that way. I found a few old high school acquaintances by checking all the different Facebook Groups for my school (there were several, despite being a relatively small school). My find included people whose names I’d completely forgotten but that I could still recognize from their mostly unchanged faces.
5. Check other networks first. Sometimes people have nicknames that you know them by, but their Facebook profiles might have their real names. Or, you might know their real name but Facebook shows several other people with the same name, none of whom you recognize on first glance. I’ve sometimes found people on Facebook by first checking other social networks such as Twitter, or on search engines, or in blogs related to an interest they had. Sometimes those blogs, or image sharing sites like Flickr, have old photos that you might recognize. If you know that they definitely have some sort of online presence, you might find them elsewhere, then notice a clue that leads to their Facebook profile. (There might even be a big “Connect with me on Facebook” button.)

To wit, my now sister-in-law set up a special interest Group on Facebook in 2008, then set about trying to locate people in North America who shared the same cultural background as she (and I) did. She had a list of names to go on, but often the kids in our community only knew each other by nicknames. So she wasn’t always sure if she was contacting the right person. She applied some of the above techniques, starting with people she did know, and built up the Group to nearly 120 members, and reconnected to a few dozen more who are now her Facebook friends but not Group members. As a result, she’s also mostly responsible for many of the reconnections via Facebook in our shared cultural community. While many of us still don’t see each other more than once a year (around July 4th), and some of us haven’t seen each other for over 30 years, we are many of us reconnected at least on Facebook.

As an end result of all of my sister-in-law’s Facebook friending efforts, I also reconnected with her sister, after 12 years, and we ended up getting married. (Thanks, Facebook. And yes, geek that I am, my first proposal WAS over Facebook chat. She said, “No,” until I persisted. Let’s just say that some things you just cannot do justice to through social media, and have to do in real life.)

Responding to Facebook Jealousy: A Recipe For Disaster

Imagine that you log onto Facebook, and you see a picture of your partner hugging their ex at a fun party. How would you respond? According to Miller and Perlman’s Intimate Relationships book, men and women respond to jealousy differently.

When confronted with the likelihood that their boyfriend may be attracted to another woman, women tend to work to improve the relationship by making themselves more attractive than their rival while showing indifference. As a result, women are more likely than men to try to get their partner jealous in order to test how much the partner cares about the relationship. In other words, women expect men to react to jealousy in the same way that women do.

When confronted with a jealousy-invoking scenario, however, men strive to protect their ego by possibly confronting their rival and then considering ending the relationship to pursue other women.  For women the point is clear: find other ways to test your relationship rather than making your boyfriend jealous through Facebook. Inducing jealousy in your man will only drive him away from you. Men, when a woman is trying to make you jealous, instead of running away, consider questioning why that is the case and work to improve your relationship.

5 Steps To Prevent Facebook Jealousy

Although your partner may not mention it to you, he or she has looked at every part of your Facebook profile and is monitoring all of your stories in his or her News Feed every day. So to prevent any confusing and potentially relationship-ending situations, do your relationship a favor, and follow the following 5 steps to prevent Facebook jealousy in your partner:

1. Unfriend Your Ex

Yes, you both said you will still remain friends after the break-up, but there are ways to be friends outside of Facebook without everybody knowing about it.  After all, you just broke up, and seeing pictures of your ex with people of opposite sex will not help you get over the relationship any sooner.

2. Untag Pictures Of You and Your Ex Together

Although the process of untagging all those photos of you and your ex is tedious and possibly even painful, your new potential partner will definitely browse through those photos. Do you really want your new partner feeling insecure from hours of comparing him or herself to your ex?

3.  Communicate With Your Partner

If you think your friends may tag you in an inappropriate picture from last night, tell your partner about last night before the picture goes up. That way, your partner will learn to trust you instead of wondering what else you’re trying to hide.

4. Spend More Time With Your Partner

The more time your partner spends away from Facebook, the less jealous he or she will be. Spending more time with your partner, instead of stalking him or her on Facebook, will allow for the two of you get to know your true (instead of cyber) selves. Seriously, your partner probably has new favorite movies and books than what he or she posted on Facebook five years ago – get to know each other’s current interests.

5. Change Your Privacy Settings

Jealousy is genetic. So if your partner gets really jealous all the time, and the two of you fight a lot over what your partner periodically finds in your Facebook profile, consider changing your Facebook privacy settings.

How To Deal With A Jealous Partner

To late to avoid the jealous partner syndrome? Since you cannot prevent jealousy in your partner 100 percent of the time, a constructive way to improve your partner’s feelings is by reminding him or her how awesome they are. According to Miller and Perlman’s Intimate Relationships book, having a high self-esteem –knowing that you are a worthwhile and valuable individual –helps keep jealousy at manageable levels.

Although it may be hard to deal with a jealous partner, how would you feel if your partner didn’t get jealous no matter what you did? Yet, although it makes us feel better about ourselves when our partner gets a little jealous, jealousy can have unpleasant consequences, such as in the case of Camille Mathurasingh and Paul Bistol.

How have you dealt with Facebook jealousy?  Do you know anybody who’s relationship has been damaged by Facebook?

Want your friends, family, and potential lovers to be more attracted to you? Facebook is an amazing tool for making you shine. Perfecting your Facebook profile can be considered art form, and is often referred to as “online persona creation”. The art involves a masterful combination of images, writing and information. Here are five simple tips for creating a more attractive and interesting online persona through Facebook:

Tip 1: Know who you are and have a clear message

A profile is a collection of characteristics that people look at to gauge our personalities. Often times, people will get to know us better based on our status updates, photos and other media. Even though we’re all complex beings, people categorize us to make sense of the world.

Are you the party animal doing keg stands, an investment banker closing a deal or jetsetter back from his latest trip? You can’t be all of them and if you try people will be confused about your personality and who you are. And for those of you who don’t want to be defined by society or think you’re a free spirit, get over yourself; you are not the unique snowflake you were in first grade.

When posting media or status updates ask yourself: “Is this consistent with the image that I am trying to portray?”

For example: When my friend Frank was fundraising for startups, he removed several hundred photos of him at parties. Ultimately they sent an inconsistent image. Would you give $500,000 to someone who had 20 albums of him being drunk?

My friend Kirk removed hundreds of photos of him with women when he started dating his girlfriend so that people wouldn’t think he was a womanizer. It allowed his girlfriend’s friends and family to take him seriously.

Tip 2: Pick An Appropriate Profile Photo

Your best bet is to use a head shot; something clean. According to Jo Blackwell of one of the top hair salons in New York, Dopdop Salon, it is important to “use contrast in the photo … if you have light skin, you should use a dark shirt. If you have dark skin, you should use a light shirt.”

Most importantly, use your image as a way to express who you are. Throw some personality into it. Use photos of you playing a sport, painting or performing on a stage. Also feel free to be silly if that is the personality you are trying to portray.

Biggest Pet Peeves

People who have a couple’s photo
Yah I get it, you love each other, and need to spend every moment of the day together. Thank you, we all just threw up little. Unless you just got engaged/married and are making the announcement, keep it to yourself. This is your profile.

People Only
I don’t need a photo of your pet. All this photo tells me is that you are incapable of relating to people in a healthy way. Instead, you’re making up for it with your strange relationship with an animal.

No Group Shots
Group photos tell me you are too insecure to stand on your own. No one will know who you are in a group photo. To make matters worse, if you aren’t the best looking, people will spend more time trying to figure out who the hot/interesting/cool looking person is instead of learning about you.

Special note to guys who are balding:
Stop trying to pretend it isn’t happening. We know, you know… it is no secret. So get over it. It also isn’t a big deal. If you can embrace it, no one else will care. In Freakonomics, Steven Levitt and Stephen Dubner reference a paper on online dating done by researchers at the University of Chicago and Duke University. The study found that balding men who shave their head and men with a full head of hair are contacted the same amount. While men who are trying to hide their balding are messaged significantly less. Translation: buy a fresh pack of razors and let’s see that pretty scalp of yours.

Tip 3: Don’t Say Something, Show It

If you choose to fill out the “About Me” section, here is the most important rule: You don’t need to tell us characteristics about who you are. If you’re funny, you’ll write funny posts and have funny photos. You won’t say “I’m really funny.”

Biggest Pet Peeves

People who say they live life to the fullest
No you don’t. I have met a lot of amazing people, I have traveled with them, interviewed them and I have learned something very important: it is exhausting to live life to the fullest. Most people really aren’t built for it. It is more important for most people to curl up on their couch after a long day then to go on some zany adventure. So be honest with yourself. Chances are, you probably sit in a cubical wondering how you ended up spending 8+ hours a day pretending that you are working.

Someone who lives life to the fullest has photos, status updates, and videos showing how wild their life is. If your profile is covered with updates of how you just got a cow on Farmville or you just found out that you are like Samantha in the “Sex In The City” quiz, you’re not living life to the fullest.

You are what you do. Things to consider when wanting to be one of the following:

• Funny - Post funny things (You tube videos, amusing photos, a comedy routine you did).
• Deep & Spiritual - Photos from your yoga retreats, quotes from obscure spiritual leader, and weird statements of living life with purpose. (Spoiler alert: What is the sound of one hand clapping? A: The sound of one hand clapping. Things are always what they are and never what they are not. Now I sound deep and spiritual. LOL)
• Athletic - Photos from your triathlon, your latest race scores, updates about going to the gym.
• Lame - Tell people you have a bunch of great characteristics and then have a boring profile.

Tip 4: Set The Right Privacy Settings

If you never post anything to your profile, don’t worry about this. If you have multiple social circles and like to limit what people know, adjust your privacy settings. Make lists with custom privacy settings for people who are in high risk categories (Work, family, ex-girlfriends and their friends, current girlfriends, etc…) and keep the lists up to date. If that is too much effort, put everyone on the highest privacy setting and create exceptions.

Tip 5: Block Applications And Delete Wall Posts

There is a lot of spam that will appear on your wall. People will post the dumbest media, updates and gifts from applications. Don’t be afraid to delete these posts or block those stupid applications. When someone comes to your page, do you really want them to see that the latest item on your wall was “Heather has bought you a shot”? Or maybe you’re tagged in a video from college that you never realized was recorded. You probably don’t want that kind of media associated to you. If it is on your page, it should provide value.

Conclusion

All in all, when it comes to sculpting your profile, make sure that you send a clear message of how you want people to see you. As social media becomes more woven into our daily interactions, people will relate to us more on an online level. It’s important to make sure you always ask yourself: “Is what I’m posting consistent with the image I’m trying to create?”

Post-Breakup Steps

After you’ve broken up with your ex, it’s important to take steps to protect your emotional well being. Prior to giving an overview of some of the standard paradoxes of Facebook breakups, we thought it was important to highlight the first steps you should take after breaking up with an ex.

Step 1: Immediately Take Note Of All Your Ex’s New Friends

I don’t know the relationship you had with your ex but if it’s anything like the ones my friends have had, there’s a good chance that your ex is going to unfriend you. It’s not because they don’t care for you though. It’s because they care so much and they don’t want to feel the pain of knowing the life you’ll have without them. Knowing that there’s a good chance you won’t be friends with your ex anymore, keep an eye on any new friends your ex builds in the days following your breakup. This will provide you with more stalker material to draw false conclusions from.

Step 2: Start Posting Photos With Someone Of The Other Sex Immediately

You may not be over your ex but you can pretend like you are just to rub it in their face, right? That’s what being a “good sport” means! Go out to a party with your friends and pick a fake “new lover” to post pictures with. Alright, maybe this one is a bit harsh, but there’s nothing so sweet as revenge. By posting photos with others, you demonstrate that the relationship meant nothing to you (even though it clearly did).

Step 3: Apply New Privacy Settings For Your Ex

While you may want your ex to see photos of you with a cute new romantic interest, you probably don’t want them to see the photos of the drunken stupor you got into last night … a result of the post breakup depression. Put your ex in a new friend list or apply custom settings just for them. You can learn more about how to do this in our Facebook privacy guide.

General Post Breakup Experiences

While each relationship differs from the next, there is a standard set of experiences that we each go through after a relationship has ended. On Facebook that is no difference. Below are a few of those experiences that we’ve heard from others but please feel free to share your own experiences in the comments!

The Potential New Lover Tagging

Your ex couldn’t already be over your relationship, could they? After an unsuccessful night at the bar, you return home and log on to Facebook. The first thing you do is visit your ex’s profile to find some sort of sign that they are also experiencing the deep feeling of loneliness that you are also going through. However rather than also being signed on (as the Facebook chat window illustrates), your ex was tagged in a photo with a new person.

They aren’t as good looking as you though, right? For some reason we imagine all the worst possible things that could have happened with this person we have no relation to.

Your Friend Gets Tagged

Perhaps your ex has already moved on, but you at least have your old friends to rely on! After spending many more nights alone in your bed you wake up to check out what your friends are up to. Immediately you notice it: an album from your friend has pictures of them partying with your ex. What the hell?!?!? After feeling a deep sense of betrayal you envision your ex hanging out with your friends on a daily basis.

You were the one who originally became their friend so why on earth would they keep hanging out with your ex? This is something I’ve experienced personally with a good friend, and rather than addressing it, my friend decided to ditch Facebook all together. The “Facebook reality” is not the reality we live in unfortunately. It is a random sampling of points in our lives when we were either updating our status or getting tagged in images.

If your friend is tagged with your ex, the best thing to do is to contact them directly. If they’ve become good friends of your ex, that sense of betrayal you experienced is justified, however your conclusions are probably way off.

Confirmation Of Your Ex’s Pain

While both partners in a relationship are often hurt in a breakup, most mature people try to avoid posting things that express our pain. However deep inside of you there is a side of you which wants confirmation that your ex is suffering. So everyday you refresh their Facebook profile, hoping that there will be some sort of sign. Then one day it shows up: a photo of your ex, months after the breakup. Your ex has gained weight! Hooray!!

Unfortunately things aren’t always so smooth though. Often times your ex will be better off without you … that’s why you broke up in the first place. They’re looking better and they appear to have built a new life without you. The fact remains: breakups suck. The best thing to do is to defriend your ex as soon as the relationship ends. Otherwise you are only causing yourself (or the person you once and maybe still love) more pain whether or not you intend to.

Conclusion

Unfortunately, no matter how fun it is to laugh at the quirks of breakups, Facebook has made the breakup process more complicated. Should you defriend your ex? Should you play games in order to get back at your ex? Some things don’t have straight-forward answers as relationships are not exactly straight-forward. If you have Facebook breakup experiences that you can share, please post them in the comments as we’d like to update this guide with standard things that take place on Facebook after a breakup.

Also check out our article on the Post Breakup Facebook Effect

Jealous husbands and wives beware! Friending your lover on Facebook could have damaging implications. While I regularly see relationships begin and end in my Facebook feed, divorce feed stories are much more rare. Divorces also result in the “Post-Breakup Facebook Effect” that I previously wrote about.

Ultimately Facebook is not the reason why couples get divorced though, as it requires at least one member of the relationship to cross some sort of line whether digital or physical. I’ve heard numerous stories about couples who’s relationship was on the verge of ending thanks to Facebook. Just as there are limitations to what’s acceptable in person, there are also new rules being being created for Facebook behavior.

For those individuals, feel free to add your anniversary to the information shared. In the future Facebook also plans on posting the anniversaries of your friends if they’ve chosen to share that information. Personally I find it hard to stay on top of birthdays so adding anniversaries to upcoming events will surely become overwhelming. The again, it’s always useful to be automatically updated about important events in the lives of your closest friends.

Providing rules for social dynamics on Facebook is difficult however as the rules seem to change from person to person. I can see it now though, a Discovery channel show on the mating rituals of humans who are connected to Facebook. (Said in an Australian accent) “The female demonstrates her ability to cook by posting images of the meal that she just made for dinner. The males collect photos which depict themselves in a position of influence and post status updates which illustrate their cleverness.”

Honestly, regardless of what status the relationship is changing to, they always tend to drive a number of comments. I’ve included a few of those status updates below. Do you think the “Post-Breakup Facebook Effect” deserves its own term? Have you seen any interesting post-breakup comments?

Others, prefer posting their relationship status in order to solidify the commitment by each partner. Whichever side you fall on when it comes to displaying your relationship status, keep in mind that next time you decide to become “Facebook official” (see definition), Facebook will automatically notify your friends along with a photo of you and your significant other.

Do you prefer to post your relationship status on Facebook? Do you think couples should make their status public?

But is this really any different from the other random people in your life wishing you well on your day of birth? What about that bouncer that checked your I.D. as you entered the club, and, noticing your birthday coincided with the current date, wished you a happy birthday? Or the friendly mailman that waved happy birthday to you after he noticed all the cards and coupons that suddenly filled your mailbox?

Let’s bring it a little closer to home. Your coworkers typically know your birthday, and sometimes your neighbors do as well. Sure, you see all of these people in person, but they still may have offered up their birthday greetings out of obligation instead of sincerity.

Fixing The Proximity Dilemma

Face it. Facebook is the new water cooler. We as humans have a tendency to associate with people due to our proximity to them. We chat with our neighbors because they live on the same street as we do, and we see them all the time. We chat with our coworkers because they work on the same floor and eat lunch at the same time as we do.

Sure, it seems weird that your 8th grade classmate hit you up on Facebook. But if that same classmate had gone to the same high school and college, and lived nearby 20 years later, there’s an increased likelihood that the two of you would have kept in touch. Not to say that you’d be best friends, but your proximity to each other would have increase the potential for you to continuously cross paths. These intersections of our lives give us opportunities to catch up with our acquaintances, see what’s going on in each other’s lives, and then move on.

What Facebook does is remove a portion of the proximity dilemma, giving you the opportunity to stay close to each other in the virtual sense. You see friends’ updates and the photos of their Cabo vacation. You’re able to remain digitally close to 8th grade classmates because you have access to their shared moments in life. Facebook extends the concept of building relationships around proximity, as the very definition of proximity is forever changed with the introduction of social networking.

Further driving this change is the mobile realm, making proximity acutely irrelevant for the purpose of accessing one’s shared content. If you have the mobile web, then you have the ability to view those photos directly from your phone, keeping you at arm’s length from your Facebook contacts.

I’m not saying that your entire social awareness will be forever changed, and that physical interaction can be completely replaced with status updates and photo albums. But I think Facbook has been around long enough for us to recognize its game-changing potential.

Monetizing Proximity

Even more interesting is the monetization of this virtual proximity. In automating certain aspects of your social interaction, Facebook becomes a personal assistant of sorts, cultivating your relationships through a program. We as consumers appreciate the convenience of not having to remember birthdays or manually mark them on a calendar. Those acquaintances we’ve reconnected with on Facebook may be important to us, but not important enough to go out of our way. What’s more fitting than a casual greeting on their Facebook wall? And what’s more convenient than a $1 virtual gift to post along with it?

Through Facebook’s platform, the company provides applications access to certain public information, which could very well include a birth date, and even an associated event. From there the automation of our relationships can be furthered with application integration, providing wish lists, a wide array of virtual gifts and the ability to link this Facebook data with other sites and services. Link it to a mobile payments service and you can receive a birthday reminder with the ability to purchase and post a virtual gift just by sending a mobile text message.

Like I said. Convenient. And lucrative.

Social networks first reflect the way in which we already communicate with each other. They then reflect the desires we have to improve on that communication. Even though there are ways to make money from these desires, the expansive communication options presented to end users are usually worth it. Perhaps it’s all just sincere enough.