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23, Dec, 10

Why MixApp’s Listening Chat Rooms Could Change Music Consumption

Posted by Josh Constine, under Advertising, Connect, music, OpenSocial

Occasionally, entrepreneurs create a great social product but don’t have the resources to accrue the critical mass of users necessary to demonstrate its worth. MixApp by Square Products Corp., a free web service in which songs can be played to everyone in a chat room simultaneously, has developed a small but dedicated user base who love to [...]

28, Sep, 10

Inside Virtual Goods: Tracking the US Virtual Goods Market 2010 – 2011, Is Here

Posted by Justin Smith, under Applications, Business, Credits, Development, E-commerce, Facebook, Games, International, iPhone, Marketing, Metrics, Mobile, Monetization, OpenSocial, Payments, Policy, Search, Venture Capital, VirtualGoods

With an up-to-$750 million acquisition of Playdom by Disney, an up-to-$400 million acquisition of Playfish by Electronic Arts, the acquisition of Tapulous by Disney, and hundreds of millions of dollars in venture investments, virtual goods are impacting businesses across the media landscape. Virtual goods, and the companies that create them, may be bringing the largest [...]

14, Sep, 10

Announcing Inside Virtual Goods: Tracking the US Virtual Goods Market 2010 – 2011

Posted by Justin Smith, under Applications, Business, Connect, Credits, Development, E-commerce, Facebook, Friendster, Games, Google, Hi5, International, iPhone, Marketing, Metrics, Mobile, Monetization, MySpace, Open Graph, OpenSocial, Payments, Places, Search, Twitter, Venture Capital, VirtualGoods

With an up-to-$750 million acquisition of Playdom by Disney, an up-to-$400 million acquisition of Playfish by Electronic Arts, the acquisition of Tapulous by Disney, and hundreds of millions of dollars in venture investments, virtual goods are impacting businesses across the media landscape. Virtual goods, and the companies that create them, may be bringing the largest [...]

26, Jul, 10

Likeable Builds a Full-Service Social Marketing Business on Facebook

Posted by Sara Inés Calderón, under Advertising, Applications, Apps For Sale, Business, Development, E-commerce, Facebook, Marketing, Metrics, Open Graph, OpenSocial, Pages, Policy, Twitter

When Dave Kerpen and his wife Carrie founded TheKBuzz in New York back in 2007, the idea was to build a company around word of mouth marketing, he tells us. Then Facebook came into the picture. Since, the company has expanded to Boston and Chicago without any outside funding, changed its name to Likeable earlier [...]

08, Jul, 10

Buddy Media’s Brand Platform Grows with Facebook, Goes Global

Posted by Sara Inés Calderón, under Advertising, Applications, Apps For Sale, Business, Development, E-commerce, Facebook, International, iPhone, location, Marketing, Metrics, MySpace, Open Graph, OpenSocial, Pages, Policy, Twitter, Venture Capital

Buddy Media is a New York-based company that’s been helping brands take advantage of their social media presence since Facebook opened the platform in 2007. The idea was to assist companies with establishing themselves on Facebook. “We didn’t know how we were going to do it, but we wanted to participate,” founder and chief executive [...]

26, Jan, 10

Inside Virtual Goods: The Future of Social Gaming 2010, Is Here

Posted by Justin Smith, under Advertising, Applications, Business, Connect, Development, E-commerce, Facebook, Friendster, Games, Google, Government, Hi5, International, iPhone, Legal, Marketing, Metrics, Mobile, Monetization, MySpace, OpenSocial, Policy, Twitter, Venture Capital, VirtualGoods

2009 will be remembered as the year that casual gaming stormed social platforms and changed the way millions of people socialized with friends online. With an up-to-$400 million acquisition of Playfish by Electronic Arts, hundreds of millions of dollars in venture investments, and some of the highest engagement numbers that online entertainment has ever seen, [...]

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