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Platform update: ads, passwords, access tokens, more

As Facebook continues to review and approve new Open Graph actions, the social network announced a number of changes affecting developers working on the platform. Action specs – The Ads API now allows developers to create Featured Stories (previously called … Continue reading

Facebook lets Open Graph apps publish to past points on Timeline

Open Graph apps can now post to past points on users’ Timelines, according to a post on the Facebook Developer Blog. The feature, previously in beta, enables a new wave of applications that let users fill in their profiles. For … Continue reading

Facebook beta plugin turns any website into an Open Graph app

This post is an excerpt from the NEW, revamped Facebook Marketing Bible — a major update to the leading resource for marketing and advertising strategies on Facebook. If you’re interested in learning more about this upcoming update, check out a … Continue reading

Open Graph issues inhibit past-tense sharing, force apps to make trade-offs

With Facebook users now able to make posts to previous dates — as far back even as their birth — there is an opportunity for developers to build apps that facilitate this “past-tense sharing.” There are, however, a few issues … Continue reading

What Open Graph means for marketers

With Open Graph actions, users can now interact with and share things on the web in more nuanced ways than liking or posting. The new dynamics between apps, Timeline, Ticker and News Feed means more options for brand exposure on Facebook, … Continue reading

What Open Graph means for marketers

With Open Graph actions, users can now interact with and share things on the web in more nuanced ways than liking or posting. The new dynamics between apps, Timeline, Ticker and News Feed means more options for brand exposure on Facebook, … Continue reading

Analysis: What Facebook could gain with Vevo

Facebook and Vevo have met at least twice and the most recent talks took place earlier this month about bringing the popular music video service to the social network’s platform and sharing ad revenue, according unnamed CNET sources. Scoring a deal … Continue reading

Facebook approving Open Graph Timeline integrations starting today, announces 60 new app partners

Facebook will review new Open Graph apps that want to create custom actions and integrate Timeline starting today, the social network announced at a San Francisco press event. [Update 1/19/12 8:33 a.m. PT: If developers want to use a custom … Continue reading

Facebook: A Year in Review

Facebook’s “Move fast and break things” mantra was put into action again this year as the company overhauled a number of its products, introduced many new features and eliminated old functionality. Here is a month-by-month review of changes that most … Continue reading

EdgeRank and Graph Rank Defined

Facebook has two algorithms that are important to marketers and developers but are largely misunderstood by people across industries. Graph Rank and EdgeRank are what the social network uses to organize the massive amount of activity generated by people, pages … Continue reading