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Facebook adds ‘subscribe to page’ button to News Feed stories

Facebook appears to be testing a “subscribe to page” button on page-Like stories in News Feed. With subscribe, users can receive News Feed updates from a page without indicating that they “Like” it. They can also add pages to interest … Continue reading

Social reader apps grow as Facebook tests larger ‘trending articles’ display

A number of news apps are experiencing new growth or a resurgence in monthly active users likely attributable to tests Facebook is conducting in News Feed. As we’ve seen earlier this year, tweaks in Facebook’s algorithms or changes in design … Continue reading

Facebook tests page post ads in News Feed to reach users beyond fans and friends

Facebook is testing a News Feed version of its page post ad format, which will allow advertisers to reach a broader audience than their own fans and friends of fans, a company spokesperson tells us. This ad unit will look … Continue reading

Facebook now reports average News Feed position for Sponsored Stories

Facebook is now offering advertisers new metrics about how their Sponsored Stories perform in News Feed, including the average position within the feed where the story was inserted. This additional data will help advertisers understand how their ads are performing … Continue reading

Facebook gives developers new setting to publish more prominent stories from Open Graph apps

Facebook today announced an “explicit sharing” parameter for Open Graph apps, which will allow developers to publish more prominent News Feed stories on behalf of their users who want to share actions like taking photos, checking into locations or providing … Continue reading

Facebook looks to drive app installs with ‘send to mobile’ button in News Feed

Facebook is testing a “send to mobile” button in the hover card that appears when users mouse over app stories in News Feed. The feature, which initially launched as part of App Center, helps users discover mobile apps while browsing … Continue reading

Facebook tests bookmarking feature to save News Feed items for later viewing

Facebook is testing a new option for users to save posts in mobile and desktop News Feed for later viewing, iMore and The Verge have discovered. The feature has not rolled out to all users, but those in the test can … Continue reading

Facebook testing new Pinterest-inspired design for app stories in News Feed

Facebook appears to be testing a layout for Open Graph app stories that is similar in design to Pinterest, with boxes for individual items that allow Likes, comments and other app-specific actions. The change makes app stories even more prominent … Continue reading

Facebook ads in desktop and mobile News Feed outperform Twitter promoted accounts

[Update 7/20/12 1:31 p.m. PT - An earlier version of this story said that Sponsored Stories in the Facebook feed outperformed Twitter's in-stream Promoted Tweets, however, TBG has issued a correction to its report. TBG's data comes from Promoted Accounts, which … Continue reading

Facebook creates new feature to announce weddings and engagements on homepage

Facebook today announced the launch of a new weddings and celebrations feature to make it easier for users to see important events in their friends’ lives and share their congratulations. When someone changes their Facebook status to engaged or married, … Continue reading