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Analysis: What Facebook could gain with Vevo

Facebook and Vevo have met at least twice and the most recent talks took place earlier this month about bringing the popular music video service to the social network’s platform and sharing ad revenue, according unnamed CNET sources. Scoring a deal … Continue reading

Facebook Becomes a Competitor and Complement to iTunes as MP3s are Sold for Credits via Pages

iTunes and Amazon take note: musicians are now selling MP3s directly from their Facebook Pages. Electronic music producer and DJ David Guetta this week added a tab application to his Facebook Page that allows him to sell MP3s for Facebook Credits. The Nothing But The Beat app, developed by French marketing agency KRDS, allows users [...]

Join Inside Network in Beijing to Talk Mobile Apps, Social Games, and Global Platforms

Inside Network touches down in Beijing this week to discuss mobile apps, social gaming, and monetization and distribution on global platforms. Are you in the area? We’d like to meet you! Mobile Monday Beijing Inside Network’s Justin Smith and Kim-Mai Cutler will be speaking at Mobile Monday Beijing: The Evolution of Mobile Apps and SNS [...]

New Zynga S-1 Docs: Traffic Guarantees From Facebook, but No Canvas Ad Revenue

A recent set of updates to Zynga’s S-1 document sheds new light about the company’s business position, as it prepares for an initial public offering. For starters, Google has indeed invested, although the terms were not disclosed. More interesting is the special relationship that Facebook and Zynga have formalized over revenue and traffic, in two developer addendums. (You [...]

Zynga Doubled ARPU From Last Year Even as Facebook Platform Changes Slowed Growth

With Zynga’s IPO filing on Friday, we finally got some numbers to bear out what had been common, but unproven, industry knowledge: that Zynga had been able to overcome handing 30 percent of its revenue to Facebook and weakening virality on the platform by monetizing its existing user base better. The company appears to have [...]

Zynga’s IPO Means More Visible Feedback for Facebook’s Platform Product and Policy Teams

Since the Facebook Platform’s launch four years ago in May 2007, the company has made many changes to its Platform APIs and Platform policies that have had significant ramifications for all developers in the Facebook ecosystem. And when Zynga goes public, the temperature of broader market’s perception of ramifications of changes that happen after that [...]

No iOS 5 Integration, No Credits Deal — The Facebook-Apple Relationship Cools

Until the launch of Ping, the music social network feature in iTunes, last fall, Apple looked like it was getting close with Facebook. After yesterday, though, the two companies have never looked more distant. Facebook is not getting any special integration with Apple, and the two companies do not appear to be working together on [...]

Facebook Hires and Departures: Engineering, Dublin, Austin and More

Facebook looks to have done a lot of hiring in sales and user operations recently, according to its feed on LinkedIn and due to the listings removed from its Careers Page. Notably, the company appears to have hired a Head of Business Operations in Dublin, as well as several other operations-related positions. New hires per LinkedIn and [...]

MXP4′s Bopler Games Opens Revenue Stream for Musicians By Letting Users Pay Facebook Credits to Play with Songs

Social music app developer MXP4 is launching Bopler Games, a standalone Facebook canvas application in which users play a suite of games that revolve around licensed music. Bopler Games creates a new revenue stream for musicians by paying them royalties when users spend $1 in Facebook Credits to play with the full version of a song instead of [...]

Eventbrite Reduces SXSW Overcrowding, Says Facebook Connect Doubled its Sales

Eventbrite shared data at its South By Southwest Interactive panel on social commerce showing that when the site integrated Facebook Connect at the start of 2009, it hit its inflection point and doubled gross ticket sales that year. The data could inspire more ecommerce sites to consider significant Facebook integration. The site has also become an [...]