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Facebook widens Sponsored Results test, makes search ads available through API and Power Editor

Facebook is expanding its test of search-based ads today by making Sponsored Results available through the Power Editor tool, according to an update received by some of the social network’s partners. We’ve also confirmed that Sponsored Results have been added to … Continue reading

How Facebook search ads change the competitive landscape for businesses

For years of search marketing, companies have had to bid on their own keywords to protect their brand and avoid losing traffic to competitors. Now they’ll probably have to do it for Facebook, too. Facebook announced its plans to offer … Continue reading

Facebook allows U.K. developer to launch real-money gambling app on platform

Online gambling company Gamesys today launches Bingo Friendzy for Facebook, the first casino title to incorporate real-money play on the social network. Real-money gambling is illegal in the U.S., but if Facebook allows more of these games in other countries, … Continue reading

Facebook average revenue per user was $1.28 in Q2, but still below Q4 2011 average

Facebook’s earned an average $1.28 revenue per user in the second quarter of 2012, a nearly 6 percent increase over last quarter, but not even a 2 percent gain year over year. The company’s highest ARPU was in Q4 2011 … Continue reading

Facebook says its social ad business has plenty of room to grow

Facebook CEO Mark Zuckerberg revealed Thursday that Sponsored Stories in News Feed generate about $1 million a day — half of which is coming from mobile placement — but COO Sheryl Sandberg said that these ads still make up only a … Continue reading

Facebook users are sharing 1B stories from Open Graph apps per day; Zuckerberg discusses options for future monetization

Facebook CEO Mark Zuckerberg said today that more than 1 billion stories are being shared from Open Graph apps per day. Open Graph apps are those that share users’ actions, such as reading, watching, listening and other custom activities to … Continue reading

Facebook mobile game users play longer, spend more than users not connected with the social network

Mobile game players logged in via Facebook generate more revenue for developers, Facebook Games Strategic Partner Manager Sara Brooks said today during a Casual Connect presentation. The session, titled “Unlock New Frontiers of Growth with Facebook,” primarily covered the expansion of … Continue reading

Facebook to launch subscription billing for apps, transition from Credits to local currency

Facebook will soon support subscription billing for apps on its platform, according to a post on the company’s developer blog. The company will also phase out Credits in favor of a user’s local currency — dollars, pounds or yen, for … Continue reading

‘Facebook Exchange’ retargeting system will bring intent-based ads to the site

Facebook is testing a new advertising system that will allow third-party platforms to place retargeting ads on Facebook after users visit external websites marked with cookies, according to TechCrunch. The program, called Facebook Exchange, could bring a large influx of … Continue reading

Facebook rolls out 2-step payments flow for mobile web apps

Facebook today begins rolling out a new mobile payments flow that brings the number of steps down from seven to two, the company said in a blog post. The new carrier billing option, announced in February, is now live for … Continue reading