facebook application development

11, Oct, 11

Study of Facebook News Feed Changes: Page Post Comments Up 21%, Likes Up 9%, Impressions Down 25%

Posted by Josh Constine, under Data, Facebook, Insights, Marketing, Metrics, news feed, Page Management, Pages

Following Facebook’s recent changes to the news feed, Pages are receiving 21% more comments and 9% more Likes, though 25% fewer impressions per post, according to a study by Page analytics provider EdgeRank Checker. Facebook had redesigned the home page to merge the Top News and Most Recent feeds into a single hybrid news feed [...]

03, Oct, 11

Featured Facebook Campaigns: Pretzel Crisps, Farmers Insurance, Zynga, 7-Eleven and JVC

Posted by Sara Inés Calderón, under Advertising, AppData, Applications, Facebook, Games, Marketing, Metrics, news feed, Page Management, Pages, Social Media Monitoring, Wall

Some companies tried new methods, and others relied on tried and true ones in their campaigns on Facebook over the last week. Pretzel Crisps engaged customers over their new product flavors, also giving away copious amounts of it for free, and 7-11 gave away free coffee this week. Farmers Insurance teamed up with Zynga to [...]

30, Sep, 11

Facebook’s News Feed Changes May Be Reducing Impressions, Increasing Feedback for Page Posts

Posted by Josh Constine, under Data, Facebook, Insights, Metrics, news feed, Page Management, Pages

Since Facebook combined the Top News and Most Recent tabs into a single, hybrid news feed last week, we’ve been watching for fluctuations in the volume of Page posts and other content types seen on the site’s home page. A study by EdgeRank Checker shows that impressions per post are down 33% but that Likes [...]

21, Sep, 11

Facebook Adds Per Post Impression Data to Page Insights Exports to Help Brands Track Their Performance

Posted by Josh Constine, under Data, Facebook, Insights, Metrics, Page Management, Pages

Some Facebook Page admins are now seeing a new tab called “Per post” in the data exports from Page Insights. Data in the tab includes impressions per post and the total percentage of a Page’s fans that left feedback on the post. Previously, admins could only see daily impressions and feedback data in Insights. Per [...]

06, Sep, 11

Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%

Posted by Josh Constine, under Facebook, Messages, Metrics, news feed, Pages

Facebook Pages that automatically publish content to the news feed through third-party apps such as HootSuite, TweetDeck, and Networked Blogs receive an average of 70% fewer Likes and comments on their posts per fan, according to a new study by Applum, developer of Page tool EdgeRank Checker. The study says the difference is likely due [...]

23, Aug, 11

Study: SEO Matters for Facebook Pages as 34% of External Referral Traffic Comes From Search

Posted by Josh Constine, under Metrics, Page Management, Search, SEO

Search makes up 34% of all external referral traffic to Facebook Pages, with Google 27.5% coming from Google, according to a six month study of 1,000 Pages by analytics provider PageLever. This means Facebook Page admins should be concerned with search engine optimization when naming Pages, filling in fields on the Info tab, posting content, [...]

16, Aug, 11

500 Startups Demo Day: Top Facebook Integrations

Posted by Josh Constine, under Applications, Facebook, Marketing, Metrics, Mobile

Dave McClure’s early-stage startup accelerator, 500 Startups, today held a Summer Demo Day where its second batch of companies pitch to a room of investors in hopes of gaining funding. Dozens of startups presented today, but we’re taking a closer look at those with the strongest Facebook integrations and potential to succeed. Appetizer Appetizer makes it [...]

16, Aug, 11

Nielsen’s Online Campaign Ratings Track Facebook User Demographics Across the Web

Posted by Josh Constine, under Advertising, Facebook, Metrics

This week, Nielsen plans to launch its new “Online Campaign Ratings” system that tracks ad performance and audience demographics thanks to data from a partnership with Facebook. It will allow advertisers to pay for similar insights into their web campaigns as Nielsen provides for their television commercials, such as reach, frequency, and gross rating points, as [...]

15, Aug, 11

Platform Update: Credits Insights, Platform Policies, App to User Request Messages

Posted by Josh Constine, under Applications, Development, Facebook, graph api, Insights, Metrics, Policy, Requests, social plugins

Amongst a flurry of announcements about changes to games on its platform, Facebook recently updated the Developers Blog regarding the addition of a new Insights analytics tab for Facebook Credits. The latest Platform Update also included announcements about how app-to-user request notifications will now show the notification’s message; new capabilities for the Graph API, activity and recommendation [...]

09, Aug, 11

Rihanna, “Harry Potter,” Zynga, YouTube, TV and Cristiano Ronaldo on This Week’s Top 20 Growing Facebook Pages

Posted by Sara Inés Calderón, under AppData, Facebook, Marketing, Metrics, music, Page Management, Pages

Musicians made up half the list of our growing Facebook Pages this week, there were also a handful of films, as well as a few big brands, “The Simpsons” and footballer Cristiano Ronaldo’s Page. Pages on our list this week required 356,500 and 974,300 Likes to make the top 20 this week. We compile these [...]

Facebook Application Development