Facebook announced new usage milestones in its S-1 filing today: 845 million monthly active users including 425 million users who access the service on mobile devices. The company had last claimed 800 million monthly active users and 350 million mobile … Continue reading →
Now that the dust has settled after Facebook’s adjustment to its method for counting active users, we take a look at the top 25 Facebook games going into December 2011. Note: Because Facebook now rounds traffic to the thousands, our … Continue reading
Social media tracking platform awe.sm closed a $4.25 million second round of funding led by Foundry Group with participation from previous investor GRP Partners. When we last covered the platform back in 2009 when it was first launched, awe.sm offered … Continue reading
Harley-Davidson is soliciting feedback from its fans in its latest campaign, Simplehuman is giving fans a chance to play a game to win some of its new products. EmpowHer is reaching out to its fans to answer health questions and … Continue reading
Initial analysis of the Facebook’s move from a two-tab news feed to a single hybrid news feed showed Page posts receiving fewer impressions but more Likes and comments — overall a positive change. However, new stats from Page analytics vendor … Continue reading
Initial analysis of the Facebook’s move from a two-tab news feed to a single hybrid news feed showed Page posts receiving fewer impressions but more Likes and comments — overall a positive change. However, new stats from Page analytics vendor … Continue reading
A major upgrade to Facebook Page Insights is currently being rolled out to administrators. It adds several important new metrics, and removes some others. People Talking About This, Reach, and Consumptions will all help Page admins better measure the total … Continue reading
Following Facebook’s recent changes to the news feed, Pages are receiving 21% more comments and 9% more Likes, though 25% fewer impressions per post, according to a study by Page analytics provider EdgeRank Checker. Facebook had redesigned the home page to merge the Top News and Most Recent feeds into a single hybrid news feed [...]
Some companies tried new methods, and others relied on tried and true ones in their campaigns on Facebook over the last week. Pretzel Crisps engaged customers over their new product flavors, also giving away copious amounts of it for free, and 7-11 gave away free coffee this week. Farmers Insurance teamed up with Zynga to [...]
Since Facebook combined the Top News and Most Recent tabs into a single, hybrid news feed last week, we’ve been watching for fluctuations in the volume of Page posts and other content types seen on the site’s home page. A study by EdgeRank Checker shows that impressions per post are down 33% but that Likes [...]
