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‘Facebook for Every Phone’ becomes first page to surpass 100M Likes

“Facebook for Every Phone,” the official page for Facebook’s feature phone application has become the first page on the social network to surpass 100 million Likes, according to our PageData tracking service. What’s more, the page only seems to have been created five … Continue reading

Facebook adds viral shares to People Talking About This metric

Facebook now includes viral shares in pages’ People Talking About This counts, the company tells us. This means that when fans share a page’s post, any subsequent Likes, comments, or re-shares will be counted in a page’s PTAT. Previously, actions … Continue reading

Facebook provides reach data directly on Timeline posts

Some Facebook page owners can now view certain post metrics directly from their Timeline, including the percentage of fans that saw a given post and the percentage of those who saw the post as a result of paid promotion. This … Continue reading

Facebook to provide developers with new app ratings metric

Along with the new App Center dashboard Facebook announced today, the company says it will soon provide developers with a “app ratings metric” for them to understand how users rate their app over time. App ratings, which are on a … Continue reading

Facebook platform sent 160M users to mobile apps in April

Facebook says it sent more than 160 million visitors to Facebook-integrated mobile apps last month, according to a post on the company’s developer blog. Native mobile games like Zynga’s “With Friends” titles, popular apps from Spotify, Pinterest and now Viddy and … Continue reading

Converse, ‘Titanic,’ LMFAO, ‘The Simpsons,’ Target, Samsung, more on this week’s top 20 growing Facebook pages

Converse shoe company topped our list of the fastest-growing Facebook pages this week. There were several movies, musicians, brands such a Target and Walmart, a few games, and a few sports–related pages comprised the rest of the list. Pages on … Continue reading

Facebook says it has 845M users with 425M on mobile devices

Facebook announced new usage milestones in its S-1 filing today: 845 million monthly active users including 425 million users who access the service on mobile devices. The company had last claimed 800 million monthly active users  and 350 million mobile … Continue reading

The Top 25 Facebook Games of December 2011

Now that the dust has settled after Facebook’s adjustment to its method for counting active users, we take a look at the top 25 Facebook games going into December 2011. Note: Because Facebook now rounds traffic to the thousands, our … Continue reading

Social Media Tracking Platform awe.sm Closes $4.25M in Funding

Social media tracking platform awe.sm closed a $4.25 million second round of funding led by Foundry Group with participation from previous investor GRP Partners. When we last covered the platform back in 2009 when it was first launched, awe.sm offered … Continue reading

Featured Facebook Campaigns: Harley-Davidson, Simplehuman, EmpowHer, Ford and Zynga

Harley-Davidson is soliciting feedback from its fans in its latest campaign, Simplehuman is giving fans a chance to play a game to win some of its new products. EmpowHer is reaching out to its fans to answer health questions and … Continue reading