facebook application development

20, Apr, 12

Brand-To-Fan Platform Crowdtap Expands To Facebook & Mobile, Sees Revenue Soar

Posted by Sarah Perez, under brands, Crowdtap, Facebook, Marketing, Social, startups, TC

Crowdtap, a web-based network that allows brands to connect with their most engaged fans and customers through social media, has just expanded to two more platforms: Facebook and mobile. The mobile application comes in the form of an iPhone app which allows fans to participate in the brand’s “challenges” (games and contests) in order to earn rewards.

Meanwhile, the new Facebook tab sets up a special “VIP” section right on the brand’s own Facebook page, to allow for interactions with its top fans.

18, Apr, 12

Facebook establishes Preferred Marketing Developer program with 232 companies providing tools and services

Posted by Brittany Darwell, under Ad Providers, Ads API, Applications, Apps For Sale, Development, Facebook, Marketing, Page Management

Facebook today officially introduced its Preferred Marketing Developer program with 141 new partner companies. The PMD program combines the Preferred Developer Consultant and Marketing API programs to create a unified certification process for companies that build marketing tools on top … Continue reading →

17, Apr, 12

Converse, ‘Titanic,’ LMFAO, ‘The Simpsons,’ Target, Samsung, more on this week’s top 20 growing Facebook pages

Posted by Sara Inés Calderón, under AppData, Marketing, Metrics, Page Management, Pages

Converse shoe company topped our list of the fastest-growing Facebook pages this week. There were several movies, musicians, brands such a Target and Walmart, a few games, and a few sports–related pages comprised the rest of the list. Pages on … Continue reading →

17, Apr, 12

Blur Group Raises $2M To Disrupt How Marketers Pick Creatives For Campaigns

Posted by Ingrid Lunden, under Advertising, Enterprise, Europe, Fundings & Exits, Marketing, TC

A B2B company trying to change the way that marketers procure services for ad campaigns says it has just closed one of Europe’s largest-ever angel financing rounds.

blur Group, which runs a platform called the Creative Services Exchange, says that it has raised $2 million. Bypassing the VC route, the company instead opted for a group of about 20 business names and angel investors including Archie Norman, currently chairman of UK broadcaster ITV; Kevin Lomax, the founder and former chairman and CEO of Misys Plc and director at M&S; and Tim Schoonmaker, chairman of Grapeshot Limited and ex-chairman of Emap Advertising and ex-CEO of Odeon Cinemas Ltd.

16, Apr, 12

Social games have lower costs per click on Facebook than brands do, analysis shows

Posted by Brittany Darwell, under Ad Providers, Ads API, Advertising, Featured, Games, Marketing

On average, brands advertising on Facebook pay more per click than social game companies do, according to data provided to us by third-party vendor AdParlor. Facebook ad costs continue to rise across a number of industries as competition increases, particularly … Continue reading →

16, Apr, 12

Study: Those Social Media Logos On TV Actually Work

Posted by Frederic Lardinois, under Advertising, Facebook, Marketing, Mobile, qr code, Social Media, TC, TV, twitterm qr codes

There is hardly a program or ad on TV these days that doesn’t ask its viewers to like its Facebook page or tweet about it. According to a new survey by global consulting firm Accenture, there’s a simple reason for this: those social media symbols actually work. Accenture found that, in the U.S, about a third of TV viewers have liked a show’s or brand’s Facebook page or tweeted about what they saw on TV after seeing one of these logos.

13, Apr, 12

How Facebook Open Graph can enhance a marketing campaign

Posted by Brittany Darwell, under Advertising, Facebook, Featured, Marketing, Open Graph, Open Graph Apps, social plugins

Ad agency DDB New York developed an alternative to Facebook’s Like button called “I Care,” which publishers can embed on their sites and users can click to show support for a cause. MTV is already using the button on its … Continue reading →

12, Apr, 12

Viral Content

Posted by Cygnis Media Blog, under digital marketing, facebook pages, Marketing, sharing, Social Media Strategy, Social Media Tips, Viral Content, Viral Facebook Contest, Web Content

Nowadays, it seems that many organizations have realized the importance of having content that is “Viral”. The term “Go Viral” means, that the content is shared a number of times by the users and is well received. You, as an organization, may have a di…

11, Apr, 12

FanRx brings Spotify play button to Facebook tab apps

Posted by Brittany Darwell, under Applications, Development, Facebook, Featured, Marketing, music

Social media software company FanRx today added an option for artists to embed their songs from Spotify on Facebook tab applications using the company’s free Facebook Page Builder. This feature is possible as a result of the new Spotify “play … Continue reading →

03, Apr, 12

Involver adds visual tool for producing custom Facebook apps without code

Posted by Brittany Darwell, under Applications, Apps For Sale, Development, Marketing

Social marketing platform Involver today introduced a visual tool for building Facebook applications and other customizable experiences. The Visual SML is an addition to Involver’s Social Markup Language, a system that enables front-end developers to code apps more efficiently. Now … Continue reading →

Facebook Application Development