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Extole creates new marketing apps that promote word of mouth using Open Graph

Social marketing platform Extole has released a number of new products to integrate Open Graph publishing features and expand its analytics offering. Extole has enabled Open Graph sharing for its “Social Referrers” and “Social Promotions” apps to amplify the word … Continue reading

Votigo moves beyond promotions to provide conversation management and other social marketing software

Social marketing and promotions software company Votigo recently expanded its platform to provide a full cross-network publisher, conversation manager and analytics tools. Votigo co-founder and CEO Mike La Rotonda tells us it has long been part of the company’s vision … Continue reading

Oracle buys Involver less than 2 months after Vitrue acquisition

Marketing hardware and software corporation Oracle today announced an agreement to acquire social marketing platform company Involver for an unknown sum. The acquisition shows Oracle’s bullishness on social media marketing and sales. At the end of May, the company announced it would buy social management … Continue reading

Facebook now allows pages to make ‘unpublished’ posts to test creative options

  Facebook recently added an option for pages to make “unpublished” posts through the Pages API. Unpublished posts do not appear on a page’s Timeline or in fans’ News Feeds, but they can be promoted with ads. Facebook ad and … Continue reading

ThriveHive Raises $1.5 Million For Small Biz Marketing Subscription Service

thrivehive-logoThriveHive, a new marketing platform for small businesses, is today announcing it has closed $1.5 million in seed funding in a round which included MIT Professor Ed Roberts, Mitch Roberts and Jean Hammond, as well as seed stage venture capital group Founder Collective, The Birchaven Group, and IBCC, among others. The company, founded by two former small business owners who know the pains of SMB marketing firsthand, offers companies a customized marketing plan which includes a combination of best practices and data aggregated from its online platform, allowing businesses to compare themselves with their peers and then act accordingly on that information.

Social Media Day 2012

We have special days dedicated to highlight causes and concerns, so why not one exclusively for social media? Mashable, the highly popular social media blog that covers technology, took the initiative three years ago when they announced June 30 as ‘Social Media Day to ‘recognize digital revolution.’ And they have been delighted at the large-scale [...]

Now Everyone Can Make Marketing Videos: PowToon Launches DIY Presentation Tool

PowToonVectorLogoWe’re so over PowerPoint presentations, right? Well, that’s the common refrain, at least. And we haven’t even been super-enthused about the new-fangled PowerPoint alternatives in a while – not since companies like Prezi, Animoto, and (VMWare-acquired) SlideRocket were making the rounds in the startup scene, that is. Even SlideShare, the service that made presentations social, launched a web meetings service Zipcast last year in order to bring a little video-enabled pizazz into things. Long story, short. We like videos now. Please, more videos.

So that’s exactly what newly launched (still private beta) startup PowToon is offering: more videos, which are more easily made.

Jirafe Grabs $7M From Foundry, FirstMark To Bring Better Analytics To eCommerce

Screen shot 2012-06-26 at 7.50.09 AMFounded in 2010, New York City-based startup Jirafe set out with a simple mission: Help eCommerce store managers turn their digital storefronts into viable, thriving businesses. To do so, in the long term, Jirafe hopes to be able to someday automate the many boring administrative and analytical tasks that are part of daily grind of running (and monetizing) an eCommerce operation — so that merchants can get back to focusing on product and customer service.

The startup isn’t quite at full automation yet, but its flexible analytics and intelligence tools are finding an audience nonetheless. To date, Jirafe has attracted over 5,000 merchants in 50 countries, managing more than 100 million transactions for its clients over the last 12 months. Building on this early traction, the startup is today adding to the $2 million seed round it raised in December 2010 with $7 million in Series A financing from both new and returning investors.

Facebook roundup: stock up to $33, creative execs join Facebook council, Payvment offers 1-click ad buying and more

Facebook stock up 10 percent – Facebook shares closed at $33.05 today, up 10 percent from last Friday. Despite some bad news regarding a legal settlement that will allow users to remove their names from Sponsored Stories, optimism is growing … Continue reading

Unilever’s charitable app uses Timeline and subscription billing; Facebook agrees to take only 5 percent of transactions

Unilever today launched a charitable Facebook app called Waterworks, which integrates Open Graph and the social network’s new subscription billing option to raise money and awareness to help bring clean drinking water to areas in need. Users connect the Waterworks application, allowing … Continue reading