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What Open Graph means for marketers

With Open Graph actions, users can now interact with and share things on the web in more nuanced ways than liking or posting. The new dynamics between apps, Timeline, Ticker and News Feed means more options for brand exposure on Facebook, … Continue reading

What Open Graph means for marketers

With Open Graph actions, users can now interact with and share things on the web in more nuanced ways than liking or posting. The new dynamics between apps, Timeline, Ticker and News Feed means more options for brand exposure on Facebook, … Continue reading

B2B Sales in 2012

We have seen many changes in business processes over the years, especially since the introduction of the World Wide Web. It has perhaps had the single greatest impact on the way business is conducted today. We can now know for a fact that a company can…

Facebook contest to award ad credit to small businesses for bulking up fan bases

Facebook quietly launched a contest Tuesday called Small Business Boost that will award $10,000 to 10 small businesses that gain the most new Likes by April 1. Small business owners in the U.S. that manage pages on the social network … Continue reading

Unified launches all-in-one social ad platform

Unified announces its Social Operating Platform today to help brands and agencies manage paid media campaigns across networks like Facebook, Twitter, YouTube, LinkedIn and StumbleUpon. Operating in stealth mode since April 2011, Unified already claims Microsoft, Unilever, Digitas and more … Continue reading

Lionsgate offers newest release ‘Abduction’ on Facebook

Lionsgate has made its 2011 thriller “Abduction” available for streaming on Facebook for $3.99. This is the first time a studio has released a film on DVD and Facebook simultaneously. Users can purchase 48-hour access to the movie that will … Continue reading

Online Contests

Online Contests are one of the finest ways to increase traffic on the website, increased publicity and even creating a wonderful customer experience. Online contests also increase the word of mouth advertisements by all the shares on Facebook, Tweets o…

Facebook continues coupon test with larger News Feed stories

Facebook has partnered with another national restaurant chain to test a feature that lets pages post coupons and promote them with Sponsored Stories. This time around, claiming coupons generates a more prominent story in users News Feeds, which could lead … Continue reading

Making And Keeping Your 2012 New Year’s Resolutions With Social Media!

Happy New Year! I sincerely hope that you may achieve the goals you set for yourselves, both personally and professionally, in 2012. A number of people often set their goals too high, get discouraged when they feel they are not making any progress, and…

Featured Facebook Campaigns: 1-800 Flowers, Weight Watchers, 24 Hour Fitness, H&R Block and Applebee’s

Engaging users with New Year’s festivities was a big theme on our round up the featured Facebook campaigns this week. We spoke to IFeelGoods about their use of Credits as buying incentives. Then we saw Weight Watchers promoting its services, … Continue reading