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GraphEffect launches social marketing collaboration platform to change how teams work together on Facebook efforts

Facebook ads management platform GraphEffect today announced the beta launch of a new social network for marketers aimed at helping cross-organizational teams collaborate. GraphEffect followed the model of Facebook and other networks, giving users a profile, stream, messages and groups. … Continue reading

How Facebook search ads change the competitive landscape for businesses

For years of search marketing, companies have had to bid on their own keywords to protect their brand and avoid losing traffic to competitors. Now they’ll probably have to do it for Facebook, too. Facebook announced its plans to offer … Continue reading

Facebook looking to hire account managers for FBX and PMD programs, data guardian, agency relations manager and more

Facebook has posted more than a dozen new positions to its careers page this week, including a number of manager positions related to the company’s monetization efforts and partner programs. There are three positions related to the Preferred Marketer Developer program, … Continue reading

Following App.net’s Reboot, Smore Introduces App Flyers For DIY Mobile App Marketing

smore-logo-dark-bgSmore, a startup which lets anyone quickly build attractive, single-page websites which it calls flyers, is rolling out a new version of its service today to specifically targets mobile app developers. Called simply “app flyers,” these mini, customized websites can be built in seconds by pulling in data from the App Store itself, then allowing users to tweak the design using a handful of built-in styles.

“Most apps are not built by these huge companies that have a ton of money to spend on marketing,” says Smore co-founder Gilad Avidan of the new offering. “Most apps are small or micro businesses – and these people need help getting the word out.”

After Leaving The U.K. For Boston, MarketMeSuite Raises $1.1 Million For Its SMB-Focused Social Media Marketing Platform

marketmesuite-logo-1Social media dashboard maker MarketMeSuite, which targets SMBs with tools that help them better manage their Twitter, Facebook and LinkedIn postings in order to target leads, has raised $1.1 million in new funding today, in a round led by Boston-area VC Jeff McCormick of Saturn Venture Partners. The company also recently uprooted from its home base of Norwich, U.K. to set up shop in Cambridge, Massachusetts, and the results of that move have already proven successful for the business.

Google acquires Wildfire, maker of social marketing software

Google today announced that it agreed to acquire Wildfire Interactive, a social media marketing software company that is a popular solution for managing pages and apps across platforms. Terms of the deal have not been disclosed, but AllThingsD reports that … Continue reading

Facebook to introduce additional targeting for page posts, including age, gender, relationship status and education

Facebook is planning to allow pages to target their posts to new subsets of their audience, including fans of a particular age range or gender, according to a marketer who was briefed by a Facebook representative about the change. This change, … Continue reading

W3i: App Marketing Costs On The Rise, Jump 56% On iOS, 70% On Android Since January

how-to-ask-for-a-raise1-money-handout_s600x600It’s no secret that the mobile app landscape has become extremely competitive. Over the last few years, this has led to an incredible amount of innovation and progress, but the cost of visibility — of acquiring new users — is also on the rise. In fact, Fiksu found that the cost of acquiring users hit a record high in December. While December is a critical month for app discovery, it remained to be seen whether or not this trend would continue.

Today, W3i, the monetization and distribution network for app developers, released new user acquisition figures for the first half of 2012, and the results tell the same story. Assessing hundreds of millions of mobile users from January to June 2012, W3i found that the average cost-per-install (of CPI) of mobile apps increased by 70 percent on Android and by 56 percent on iOS.

A few page tab apps begin to recover losses following removal of default landing tab: here’s why

With the removal of Facebook’s default landing tab feature in March, most page tab applications have seen a significant drop in users, and many people in the industry predict the end for what had been a big business. But now, … Continue reading

Viralheat launches free conversation management and publishing tool to serve small businesses and agencies

Social media measurement platform Viralheat expands further into the page management and publishing space with its new Viralheat Free product announced today. The tool is among the most comprehensive free offerings for cross-platform posting, conversation management and analytics. Viralheat co-founder … Continue reading