The marketing automation sector is one of the fastest growing in the burgeoning enterprise space. We see proof of this today with Eloqua’s initial public offering (HPO).
The stock opened at $12.02 per share on the NASDAQ for the SaaS provider of performance management technology. It was up more than 15% in trading, up from its $11.50 original stock price. The company sold eight million shares. It had a price range of $10-to-$12 per share.