Facebook Roundup: Bugs, Questions, Security, Media, Messenger and More

Facebook Questions Absent in Search Engines – Facebook launched its Questions service this week but so far the results are not available in search results. Search Engine Land reported that a Facebook spokesperson tells them, “Currently, search engines cannot access questions and answers through our Questions product. That may be something we consider for the future but have no current plans to allow it.” Also, searches on Yahoo, Bing and Google yielded no results for Questions.

Facebook to Add Delete Option – Facebook has released a “delete account” option, which would allow users to streamline the deletion of their accounts from the social network. Currently, the process of doing so is cumbersome and drawn-out with several steps. Facebook is testing the option with some users, which says it will “permanently delete your account and all information you have shared.”

Bump Releases Redesign – Bump has overhauled its iPhone app by changing its look, adding new features, allowing Twitter and LinkedIn integrations, chat function, a calendar feature and also allowing unlimited photo and contact sharing.

Info From 100M Facebook Users ‘Leaked’ – Much ado has been made this week about the “leaking” of information from 100 million Facebook users’ accounts. This information was downloaded by security researcher Ron Bowes from Facebook’s user directory, or index of public profile Pages. Which is to say that the “leaked” info was already public, including names, profile pictures and a few of the users’ friends.

‘Owner’ of Facebook Busted for Shrooms – Paul Ceglia is the man alleging he’s contractually entitled to 84% of Facebook per a contract he signed with Mark Zuckerberg in 2003. He seems to have a somewhat checkered past. In 2009 Ceglia was accused of defrauding customers in the amount of $200,000 for not delivering ordered merchandise and he also apparently enjoyed the effects of hallucinogenic mushrooms in 1997 while in Texas.

WaPo Further Integrates Facebook, Web Site – The Washington Post announced an expansion this week of its Network News tool, which incorporates social media feedback such as Likes and the Recommend button. Now users may see what’s been recommended across the site, by section; also the Like button is being replaced by the Recommend button. Users may deactivate the Network News box by clicking the red X at the top of the box to manage their preferences. Similar updates were also made to the site’s Twitter integration.

LiveWorld Releases LiveConnect - LiveWorld released a new product this week aimed at helping brands better engage in conversations with fans. Facebook LiveConnect allows brands to unify moderation/administration across Pages and web sites into one system.

iGoDigital Provides Shopping Help, Facebook Integration – This week iGoDigital announced new Facebook integrations for its product recommendation platform. Essentially consumers are presented with direct and indirect product suggesitons from their network after logging in with Facebook via web or mobile, these sugestions take Likes, recommendations and interests into account. The integration also allows for Facebook users to post products on their profiles to solicit or provide advice to their network.

Appssavvy Makes Six More Hires – Appssavvy announced this week that it hired six people who are set to help the company focus on social and mobile media marketing, taking the company’s total employee count past 40. Talent includes: Human Resources Manager Holly Ettenger, Marketing Coordinator Mattan Griffel, Senior Account Executive-Midwest Meghan Kludt, Product Manager Yolanda Ladia, Senior Account Executive Magali Merat and Senior Director of Ad Operations Robin Wilson.

New Facebook Ads Promotions – Facebook has started some new promotions for Page administrators that includes free ad trials and credit promotions, following similar efforts over the years.

Nigerian President Shines on FacebookSocial Times highlighted Nigerian President Goodluck Johnson’s use of his recently set up Facebook Page, noting that the president posts at least once daily and has earnestly tried to engage Nigerians about the intricacies of government policy.

Facebook in Windows Messenger - Windows Messenger incorporated some Facebook integrations this week allowing users to see their contacts’ social network activity. In Messenger, with a new brower plugin, users can see what contacts have shared online and comment on them via Messenger Companion notifications in the upper right-hand corner of the browser window.

Become a Star with Facebook Connect – An interesting Facebook Connect integration allows users and their Facebook friends to star in a movie trailer. The reason seems to be promoting Swiss television shows.

Facebook, NPR and the Media – Facebook launched a Page specifically for media properties this week and some insight as to how media properties use Facebook came from an interview with one of NPR’s social media strategists Andy Carvin. Among the insights was that NPR’s Page was created by a fan and eventually handed over to NPR, the Page now has more than 1 million Likes and provides tips, allows for surveys and pretty basic demographic insights (60% are women, for example). Facebook accounts for 7% of NPR’s traffic, just behind Google, and comments on Facebook are much more common than on NPR’s web site.

Sit on My Facebook, the Video - An interesting mix of social media metaphors roll into one in a new, mildly NSFW music video, “Sit On My Facebook“ by The Scribes. The video was produced by the Pantless Knights.

The Week in Bugs – Facebook experienced an array of relatively minor technical issues this week, that were more notable for how they were perceived. Facebook was preventing people from using the word “Palestinian” in creating Pages, apparently due to an automated filtering system. Also blocked were mentions of Power.com in status updates. However, this latter issue was attributable to the fact that, after Facebook debuted Questions and changed its publisher interface, people were having problems using the tagging option (using @ in front of a name in a status update). This has since been fixed.

Finally, there was a bit of obscenity on Facebook for users who chose the Spanish language option this week. Not only was there explicit curse words, but there were also allusions to sex acts and genitalia. There’s a Facebook Page with about 5,700 people who said they saw the same problems. Gawker attributed the problems to a Turkish web site.

Kibboko Helps You Discover Quality iOS Applications

AppblastWith thousands of applications saturating the Apple App Store, its impossible to find all the games and apps that might suit your fancy. Granted, there are networks such as OpenFeint, Plus+, and Scoreloop, but these barely put a dent in the total, and even then one ends up searching these for what they might like. That’s where Toronto-based Kibboko comes into play with its Facebook Connect enabled application, Appblast, making recommendations to its users based on their own Facebook activity.

Using Kibboko’s “Bamboo personalization platform,” Appblast actually digs through everything the user has done, both recently and otherwise, on Facebook. People start out by selecting their device of preference — be it an iTouch, an iPhone, or an iPad — followed by a country of residence and Bamboo does the rest.

After digging through one’s Facebook activity, Appblast will make recommendations based on two elements: Your interests (“Liking” something) and recent activity. Digging back to when we “Liked” the Facebook game World at War months ago, it recommended any number of war-based games such as Call of Duty.

App InfoThe second means of discovery, and also the most amusing, is based on recent activity; namely, status updates. It’s certainly a great idea, but as with any program that recognizes words, it usually can’t understand context. During our coverage of StarCraft II and Battle.net, we quoted the game: “Shields up, weapons online. Not equipped with shields? Well then, buckle up!” Appblast recognized “shields” and “buckle” and deduced that we might be interested in lifestyle apps about medieval shields and bucklers. However, one of the recommendations was about protection and held a bunch of fantasy quotes, so it wasn’t terribly far off.

Should users find something they do find interesting, Appblast has quick and convenient links that instantly bring up descriptions, screenshots, and any existing user reviews directly from within the app (no need to load up iTunes – unless you wish to buy it). Moreover, users can also mark each app as owned, if they have it, so that it does not pop up again.

Best SellersThis is actually where Appblast begins making use of Facebook’s social capabilities, as, if friends also use the app, they can see what their friends are buying and/or playing. That said, it is worth noting that while users can search for apps based on iDevice, the tab that houses all owned applications does not clearly state what device they are on. Also, the app does not appear to ever make recommendations based on the apps marked as owned.

Anyways, if your friends don’t own an iDevice, there’s little point for them to use Appblast, thus that discovery method goes out the window. Not to worry, though, as the application also includes a feed of best selling apps an what other Appblast users have been up to. In truth, it’s not nearly as effective as the recommendations (it’s basically the same as any of the App Store top selling lists), but it at least adds a small extra way to find apps.

In the end, Appblast is a pretty nifty little creation. It’s recommendation tools aren’t quite as sophisticated as one might think in that it appears to make most of its recommendation based on Facebook Likes, and it’s word recognition for status updates doesn’t always recognize context (though this can often be kind of fun). Overall, however, once players start adding in all the apps they own, Appblast does at least provide yet one more means of discovering something worthwhile for their devices.

This Week’s Headlines on Inside Social Games

ISG LogoCheck out the top headlines and insights this week from Inside Social Games – tracking all the latest developments at the intersection of games and social platforms.

Monday, July 19th, 2010

Tuesday, July 20th, 2010

Wednesday, July 21st, 2010

Thursday, July 22nd, 2010

Friday, July 23rd, 2010

This Week’s Headlines on Inside Social Games

ISG LogoCheck out the top headlines and insights this week from Inside Social Games – tracking all the latest developments at the intersection of games and social platforms.

Monday, July 5th, 2010

Tuesday, July 6th, 2010

Wednesday, July 7th, 2010

Thursday, July 8th, 2010

Friday, July 9th, 2010

Facebook Roundup: Ads, Likes, Lawsuits, Privacy, Drinks and More

Canadian Firm, German Govt File Against Facebook - Toronto-based Merchant Law Group filed paperwork seeking class action status in a lawsuit against Facebook this week claiming Facebook mishandled user data during the most recent privacy changes, and seeking the sum of the money the company made as a result of making user data public in that change. It’s not clear how strong the firm’s particular arguments are; what is clear is that some law firms pursue such cases when they think they can get money or at least publicity out of their efforts.

Meanwhile, perhaps more seriously, Germany data protection official Johannes Caspar said in a statement this week that his office had initiated a legal process that could ultimately cost Facebook thousands of euros in fines. The action comes over privacy issues, specifically, April privacy setting changes that exposed the information of people who don’t use the site through Facebook’s email importing settings. Facebook has until August 11 to respond to the legal complaint.

Facebook’s Economic Geography - Visual Economics created a really interesting map of what Facebook’s economy would look like if it were a landmass, representing app companies and Pages by size, and other interesting representations.

Microsoft’s Docs Integrates Facebook - Microsoft’s new Docs.com site has made some changes to its program that allows for better Facebook integration. Currently you can post a document to your Facebook Page. Docs.com users now have the ability to:  post documents for a Page, author a document as a Facebook page, add a Docs tab to your Page and share/manage docs with other Page admins.

Buy a Drink, on Facebook - It’s now possible for Facebook users to buy their friends drinks — real drinks — even if they live in different cities. Web developer Webtab uses Facebook Connect and its Bartab app to coordinate the purchase.

Basically after paying a $1 fee (on the site or via the app) a user can send a drink to someone in the app network in the form of a digital coupon; the indicated drinker must then go to the indicated bar to redeem the coupon.

DC Team Focuses on Privacy - The Hill interviewed Facebook Spokesman Andrew Noyes this week noting that the company’s D.C. team is setting its sights primarily, 90% to be precise, on privacy.

Facebook’s Buchheit Gives Gov a Hand – Code for America, a group working to “import the efficiency of the Web into government infrastructures,” is the beneficiary of the services of Facebook’s Paul Buchheit. The organization is working on several projects with a variety of government groups.

Ladies Love Facebook – Oxygen Media and Lightspeed Research released a report about Facebook usage by women this week. Among the findings was that about one-third of women aged 18-34 check Facebook as soon as they wake up, even before heading to the bathroom. Other findings: 42% of women think posted photos of them “visibly intoxicated” are okay;  57% interact with people more online than face-to-face; 39% call themselves Facebook “addicts”; 21% check Facebook in the middle of the night; 63% network on Facebook; 79% think posted photos of them kissing are okay and 50% are friends with strangers.

Doctors Talk Health on Facebook - USA Today has a piece this week that explores how some health care professionals are using social media tools to help their patients.

Facebook Supports Rel-Me - Chris Messina posted a screenshot showing that Facebook now seems to be supporting the rel-me attribute on its site, used for identity consolidation. Links on one web site about someone connect to other Links about that person, establishing a bi-directional personal rel-me link.

Facebook Pushes Ad Quality, Privacy - The Wall Street Journal reported this week that Facebook is promoting its social-context banner ads service as superior to competitors — including by impression volume, as the graph from the article shows, below. Incidentally, Facebook’s Chief Operating Officer Sheryl Sandberg wrote a company blog this week describing the way ads work, taking special care to spell out how user privacy is maintained.

Users Like Likes - A couple of different outlets reported on the number of Likes Facebook users are serving up. One promoted the figure of 3 billion Likes a day, with 350,000 sites using Facebook’s social plugins.

Buddy Media’s Brand Platform Grows with Facebook, Goes Global

Buddy Media is a New York-based company that’s been helping brands take advantage of their social media presence since Facebook opened the platform in 2007.

The idea was to assist companies with establishing themselves on Facebook. “We didn’t know how we were going to do it, but we wanted to participate,” founder and chief executive Mike Lazerow tells us. “You basically could build on top of Facebook and reach consumers directly, rather than dealing with the traditional gatekeepers of the web.”

At the time, Facebook had about 30 million monthly active users — 470 million or so later, Buddy Media has a solid and growing business. Check out our interview with Lazerow, below, for lots of key details on its experiences to date, and its plans for the future.

Note that the company also does work on Twitter, MySpace and iPhone platforms, but has focused its energies on Facebook by offering primarily larger companies, brands and agencies a content management system that includes an application library, as well as publishing and analytics tools. Some notable clients include Anheuser Busch, Southwest Airlines, the NHL, L’Oreal and TJ Maxx.

It has raised $10 million from a variety of investors, including Peter Thiel, Ron Conway, Mark Pincus, Softbank Capital and the European Founders Fund, among several others.

Inside Facebook: What products and services does your company provide to clients using Facebook? What types of clients are you aiming to reach?

Mike Lazerow: The business is a software as a service platform, any company can subscribe or license it to help them manage their Facebook presence. Buddy Media is more of an enterprise player, versus custom app shops or the small business players. Our strongest categories are CPG (consumer packaged goods), travel (Four Seasons, Starwood Hotels & Resorts, Delta Airlines, Southwest Airlines), tech (Samsung) and fashion (L’Oreal, Diane Von Furstenberg, TJ Maxx, Marshall’s).

IFB: Can you share some highlights of how your company has helped clients meet their goals using Facebook?

ML: Summit Entertainment (“Twilight”) is a company that we started with that had very few fans. Through Wall posts and managing of very creative ad promotions on our platform they’ve gone from 4.5 milllion to about 7 million Likes since January — which has been one of our biggest fan growths. On the retail side, Redbox, we started working with them in January and they had about 400,000 Likes, or fans. They are now one of the largest in their space with 1.1 million Likes without a lot of marketing, mostly just content management. +Global (more here) lets companies scale their Facebook presence by geo-targeting by language or country, whether it’s one Page in one country or 1,000 Pages in 100 countries. According to our clients we’ve cut over 80% of the cost out of the equation.

IFB: Overall, can you share metrics on the scope of your business?

ML: Across the platform we have 80-90 million total connections, fans, Likers. It’s not unusual for our clients to have 10% of all their Facebook fans engage them on a monthly basis. We now have 75 agencies, primarily advertising agencies and public relations firms, that actually use a white label version of our platform; we let (them) do most of the creative work. Buddy Media is growing by over 50% quarter-by-quarter in terms of revenue. We’re on track to do probably over $20 million this year. We have 85 employees in New York, New York.

IFB: What metrics do you use to determine the success of a given campaign?

ML: Typically we look at client success through APIs that we can set up on our platform, which lets you track fan growth, user engagement and activation. It’s very hard ROI metrics tied to their campaign: How many people signed up for a sweepstakes, we got 300,000 people to redeem the coupons, how many people bought from a retailer, how many people signed up for a test drive? So, if you set up the dashboard correctly, everyone can be on the same page in terms of what they’re trying to accomplish.

IFB: What have been your biggest challenges building on Facebook platform? What mistakes have you made and learned from there?

ML: I think the biggest challenge for everyone working on the platform is keeping up with the changes Facebook is making. Every week there are minor changes — things open up, things close down, how you handle notifications, how you handle publishing, how you handle user data. Facebook is basically building the airplane as they’re flying it. You realize that you can’t have projects that last three months and then launch, because the platform changed. The mistakes that we’ve made have been in building things that we’ve had to rebuild because Facebook has changed. So, now the way we build our products is very open, very modular because, now we don’t need to change our entire platform — we just have to change a part of it. The changes also pose the biggest opportunities.

IFB: Beyond your own efforts, what Facebook changes have noticeably helped your company?

ML: The number one change was the opening up of Facebook Pages. That was an important change that sent our company into orbit because every company, all of a sudden, needed to manage those Pages and they didn’t have people sitting around, necessarily, who knew FBML and Javascript. The change that has recently really helped our clients and our business is the introduction of the Open Graph. The idea that a company’s web site can also be social is enormous. It’s what I call a branded viral loop, it’s basically free traffic. The other major change I think that Facebook has made is they’ve recommitted to the user experience by cleaning up the ecosystem a lot, and ultimately, that helps everyone but it also helps brand that want to be in a clean environment.

IFB: On the other hand, has Facebook made any recent changes that have noticeably hurt your company?

ML: We’ve been in the business long enough with Facebook that changes aren’t good or bad, they just are changes and we basically evolve and make changes.

IFB: If you could ask Facebook to make a single change, what would it be?

ML: I think the ability to geo-target your Wall posts through third-party platforms would be amazing. The ability to target content on a more granular level through Facebook Pages would be great, whether it’s by interest or by profile data so if someone comes into a Facebook Page it would be great to show local offers on the tab. The one thing they shouldn’t change is the commitment to the user experience.

IFB: How does your work on Facebook relate to your work on other platforms?

ML: There’s no other property other than Facebook that has the scale, the reach, the stickiness globally that Facebook has (so it) ties into a lot of different stuff that you’re doing digitally. We integrate with Twitter so if you’re doing stuff on Twitter, you could very easily link to your Facebook Pages. If you’re on YouTube, you can use that content on your Facebook Wall and Facebook tabs. Most importantly, Buddy Media has been very active in linking your web site to Facebook, and Facebook to your web site. And then the last kind of area which I think it’s really important for our clients is, how does their email system and their current CRM (customer relationship management) system interface with Facebook. So, having it all work together in a way that works for the company is much more important than, “What’s your Twitter strategy?”

IFB: Do you have any specific plans that you can share?

ML: One of the areas we are most excited about right now is social commerce. We’re going to continue to roll out our +Global offering, which includes more granular targeting of content. Starwood hotels is a great example, (the company) doesn’t care about China as just one country, they care about China as a series of cities they do business in. +Global is a Facebook management system right now at its core, but as Facebook goes to 1 billion users, it’s really a web-wide content management system. There’s no reason why it just stays within Facebook. As Facebook infuses itself to other websites, we will also be able to control third-party web sites and other microsites. We’re going to broaden our reach significantly there.

Gaga Gets 10M Fans, the World Cup and Music on This Week’s Top 20 Facebook Pages

Our list of Top 20 Facebook Pages, complied by our PageData tool counting the number of fans added to a Page daily, was a mixed bag this week. Lady Gaga was the first person on Facebook to get 10 million fans, beating out President Barack Obama — and Vin Diesel. The World Cup was also had an impact on the list this week, as did music and entertainment generally.

Top Gainers This Week

Name Fans Gain↓ Gain, %
1. Cristiano Ronaldo 6,690,242 +1,189,083 +21.62
2. Lady Gaga 10,425,332 +1,153,117 +12.44
3. The Twilight Saga 7,900,193 +1,083,684 +15.90
4. Michael Jackson 14,634,326 +1,079,729 +7.97
5. Facebook 11,410,679 +1,038,777 +10.02
6. Family Guy 10,668,995 +908,870 +9.31
7. Vin Diesel 10,098,838 +897,593 +9.76
8. Justin Bieber 6,391,863 +789,503 +14.09
9. Eminem 5,539,299 +764,544 +16.01
10. House 8,462,804 +764,210 +9.93
11. Starbucks 9,059,490 +729,448 +8.76
12. Red Bull 5,355,141 +712,299 +15.34
13. Linkin Park 6,952,997 +673,363 +10.72
14. Shakira 3,750,454 +661,278 +21.41
15. Drake 3,292,609 +613,145 +22.88
16. Metallica 5,596,526 +595,626 +11.91
17. Barack Obama 9,818,123 +595,297 +6.45
18. Megan Fox 8,350,152 +591,736 +7.63
19. David Guetta 4,143,394 +585,982 +16.47
20. Toy Story 2,434,630 +583,723 +31.54

Gaga came in second place this week, with 10.4 million fans thanks to an addition of 1.1 5million over the past week. Portuguese football (soccer) star Cristiano Ronaldo came in first place, adding 1.18 million fans this week to his 6.6 million total; aside from playing in the World Cup he also recently announced that he’d fathered a child.

There were a few movies on the list, including third place The Twilight Saga, which added 1 million fans to its Page to come in just under 8 million with 7.9 million fans; the latest installment of the teen vampire franchise is currently in theaters. “Toy Story” was also on the list this week, adding 583,700 fans to take the number 20 spot on the list. We wrote about Disney’s move to sell tickets to “Toy Story 3” right on Facebook recently.

Musicians made up about half of the list. Michael Jackson took fourth place with 1 million new fans and 14.6 million total. Justin Bieber took the number 8 spot, adding 789,500 fans to 6.3 million — he’s been promoting new singles and videos lately. Rapper Eminem came in ninth, adding 764,500 fans to reach 5.5 million by promoting his new album on Facebook. Linkin Park took the number 13 spot, adding 673,300 fans, having recently shared photos of the band working on their next album on Facebook.

Shakira came in at 14, adding 661,300 fans to reach 3.7 on Facebook; this was partly due to the fact that she’s the singer of the World Cup anthem and videos of the accompanying dance have been popular on YouTube. She’s also finishing up her next album and has announced a European tour. Drake took the number 15 spot, adding 613, 100 fans to reach a 3.2 million audience; he’s promoting a new album. Metallica followed at 16, adding 595,600 fans to boast a total of 5.5 million; the band is currently on a world tour. Finally, French musician David Guetta added 586,000 fans to 4.1 million to take number 19 on the list this week; his next album is being heavily marketed in the U.S. and comes out in August.

A few big brands were on the list this week. Facebook in fifth place, adding 1 million fans to reach 11.4 million. Then came Starbucks at number 11, adding 729,500 fans to surpass 9 million, perhaps partially due to the introduction of a new instant iced coffee product. Red Bull followed in twelfth place, adding 712,300 fans, now with 5.3 million, mostly with sports updates.

Television shows and public figures rounded out the list.

Family Guy” came in sixth place, adding 908,900 fans, accumulating a total of 10.6 million with only one update promoting the show’s iPhone app. “House” was tenth this week, adding 764,200 fans to grow to 8.4 million, most recently updating Facebook with news of the upcoming season’s plot.

Then there was Vin Diesel in seventh place, adding 897,600 fans to pass 10 million. President Barack Obama at number 17, adding 595,300 fans to come to 9.8 million and Megan Fox at 18, who added 591,700 fans to grow to 8.3 million.

This week it took between 583,723 and 1.18 million fans to gain admission to the Top 20 Facebook Pages, a rather high bar, considering we don’t usually see millions of users added in a single week.

This Week’s Headlines on Inside Social Games

ISG LogoCheck out the top headlines and insights this week from Inside Social Games – tracking all the latest developments at the intersection of games and social platforms.

Monday, June 28th, 2010

Tuesday, June 29th, 2010

Wednesday, June 30th, 2010

Thursday, July 1st, 2010

Friday, July 2nd, 2010

Group Social Coupons Service LivingSocial Deals Begins UK Expansion in London

LivingSocial Deals, the group coupon arm of LivingSocial, just expanded their services to the United Kingdom by opening in London today. The company is set to go live in other major UK metropolitan areas, such as Birmingham, Manchester and Liverpool, as well as dozens of other global markets in the coming year.

We’ve written previously about LivingSocial Deals and its main rival, Groupon — the former company got its start building Facebook apps, and continues to rely on Facebook friend connections to help users share group deals with their friends. In April we reported that LivingSocial had raised millions, $49 million total to date, in order to expand its Deals service. This is LivingSocial’s first international market, whereas Groupon has already opened in Canada.

Essentially both companies provide similar services, in that they offer the users of their service special geographic-specific deals and incentives to get their friends to also purchase the deal. In LivingSocial’s case the user may get the deal free if they can cajole three of their friends into also buying it. While LivingSocial Deals home base has been Facebook, it is also available on Twitter and mobile devices.

These deals often include restaurant deals, but also services such as discounted spa treatments and activities such as golfing specials. London’s addition to LivingSocial makes it the twenty-seventh city to provide the company’s Deals.

Cristiano Ronaldo, Music, TV on This Week’s Top 20 Facebook Pages

Portuguese soccer/football star Cristiano Ronaldo topped this week’s top 20 Facebook Pages, as measured by our PageData tool, which counts the number of fans added to Pages over the course of the week. Along with Ronaldo were plenty of musicians and television shows, a few movies and a couple of big name brands.

Top Gainers This Week

Name Fans Gain↓ Gain, %
1. Cristiano Ronaldo 5,501,159 +706,747 +14.74
2. Eminem 5,025,018 +632,476 +14.40
3. Michael Jackson 13,658,874 +623,294 +4.78
4. Lady Gaga 9,364,119 +610,233 +6.97
5. Toy Story 1,850,907 +605,149 +48.58
6. Family Guy 9,760,125 +603,141 +6.59
7. House 7,698,594 +502,556 +6.98
8. Vin Diesel 9,201,245 +423,927 +4.83
9. The Twilight Saga 6,816,509 +423,788 +6.63
10. Megan Fox 7,811,613 +410,076 +5.54
11. Starbucks 8,330,042 +386,271 +4.86
12. Disney Pixar 2,168,971 +381,295 +21.33
13. Facebook 10,371,902 +381,042 +3.81
14. Drake 2,679,464 +377,556 +16.40
15. Justin Bieber 5,602,360 +375,282 +7.18
16. Lil Wayne 5,882,988 +341,514 +6.16
17. Metallica 5,000,900 +324,165 +6.93
18. Glee 3,701,682 +311,661 +9.19
19. South Park 6,347,643 +304,871 +5.05
20. Skittles 5,337,394 +303,421 +6.03

Ronaldo was number one, at least on Facebook this week, as the Portuguese soccer team continues to advance in the World Cup in South Africa. He added 706,700 fans to grow the Page’s fan base to 5.5 million.

About a third of the list was taken up by musicians. Eminem, who just released a new album, took the number 2 spot, adding 632,500 fans to surpass 5 million fans. Michael Jackson was third, adding 623,300 fans to reach a total of 13.6 million; the one-year anniversary of his death was recently. Fourth was Lady Gaga, on a North American summer tour, adding 610,200 fans to get up to 9.3 million.

Drake added 377, 600 fans to grow the Page to 2.6 million by promoting his new album this past week to land at number 14. Justin Bieber followed at 15 adding 375,300 fans to reach 5.6 million fans; he’s also promoting a new single and music video. Lil Wayne took the number 16 spot, adding 341,500 fans to surpass 5.8 million fans; a friend is updating the Page for him, promoting his November release date party, the BET music awards, a letter to his fans from prison and other updates. Metallica followed at 17, adding 324,100 fans to pop past 5 million; the band is currently on a world tour.

Movies with youngish audiences were also on the list this week, namely “Toy Story” at number 5 adding 605,100 fans to reach 1.8 million and the studio that produced it, Disney Pixar, at number 12 with 381,300 new fans and 2.1 million total. Also, the eminent premiere of The Twilight Saga’s “Eclipse” this week put the movie at ninth place on our list this week with 423,800 new fans to its 6.8 million base.

A good number of television shows popped onto the list this week. “Family Guy” came in at number 6, adding 603,100 fans to 9.7 million. Seventh was “House” with 502,500 new fans and a total of 7.6 million; the show’s been promoting its “appisodes” for iPhone and the main character, Nurse Jeffrey. At 18 was “Glee,” adding 311,700 fans to 3.7 million and promoting its recent awards nominations and upcoming Comic-Con appearances. “South Park” came in at number 19, adding 304,900 fans to grow the total to 6.3 million.

A sprinkling of celebrities on the list this week, Vin Diesel at number 8 with about 424,000 new fans and a total of 9.2 million, as well as Megan Fox at number 10, who added 410,000 new fans to reach 7.8 million by promoting her new movie, “Jonah Hex.” The rest of the list included a few random Pages. Starbucks came in at number 11, adding 386,300 fans to now count 8.3 million; the company’s been promoting its brand with musician Sarah McLachlan. Facebook’s Page added 381,000 fans to reach 10.3 million this week at number 13. Finally Skittles rounded out the list at 20, adding 303,400 fans to now boast 5.3 million.