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Facebook page insights go real time

As anticipated, Facebook announced today its page insights product will now update in real time. This gives page owners instant access to insights such as People Talking About This, and Page post metrics including “reach” and “engaged users.” Previously this … Continue reading

Real-time insights coming to pages, sources say

Facebook is looking to bring more real-time insights to pages soon, Techcrunch reports. As we suggested last week, recent bugs in the Insights API could be an indication the social network is updating the product. Representatives from Facebook tell us … Continue reading

Facebook insights lag for some pages

Insights for a number of pages haven’t updated in days — a bug that Facebook has marked as as high priority. According to a bug report filed on the Facebook Developers site Sunday, some page owners are only seeing insights … Continue reading

Brighter Option combines Page Insights, Ads API to improve Facebook ad planning

Facebook Ads API partner Brighter Option announced an update to its Social Ads Manager tool that makes ad creation and optimization more efficient. Most notably, the company now integrates the Page Insights API to help businesses choose effective ad creative … Continue reading

Facebook Platform Update: subscriptions, search, notifications

Developers can now request permission to access lists of users’ subscribers and who they subscribe to via the Graph API. Facebook announced this and a few other changes in a blog post Wednesday. With read permissions for subscriptions, apps can … Continue reading

‘People Talking About This’ defined

Facebook introduced “People Talking About This” in October, but the new metric is still unclear to many page owners. Part of the confusion comes from the name, which sounds like it calculates the mentions of a topic across the social … Continue reading

Facebook improves location reporting for pages

Facebook has updated its page insights product to make data more accurate regarding the location of a page’s audience. Now the insights for “Likes” and “Reach” will reflect changes fans make to the current city listed on their profiles, according … Continue reading

Platform update: web insights, app stories, breaking changes

Facebook’s latest platform update includes improved insights for websites, a change in how some app stories are published to Timeline and a few breaking changes. Insights for websites now tracks and report referrals to the underlying URL from a bit.ly … Continue reading

Facebook: A Year in Review

Facebook’s “Move fast and break things” mantra was put into action again this year as the company overhauled a number of its products, introduced many new features and eliminated old functionality. Here is a month-by-month review of changes that most … Continue reading

Facebook Testing “See Likes,” Updating Language for Page Insights

Facebook seems to be testing a new shortcut feature to the Insights tab that allows developers to see who Likes a Page. Based on a walkthrough from a tipster and the included screenshot above as reported by All Facebook, it … Continue reading