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Facebook now reports fan impressions so page owners can better understand their audience

Facebook has added four new metrics to its Insights API that help page owners understand how many fans versus non-fans are seeing their posts. Starting this week, Facebook is providing the following new metrics: Post impressions fan – The number … Continue reading

Facebook now reports fan impressions so page owners can better understand their audience

Facebook has added four new metrics to its Insights API that help page owners understand how many fans versus non-fans are seeing their posts. Starting this week, Facebook is providing the following new metrics: Post impressions fan – The number … Continue reading

Facebook now reports fan impressions so page owners can better understand their audience

Facebook has added four new metrics to its Insights API that help page owners understand how many fans versus non-fans are seeing their posts. Starting this week, Facebook is providing the following new metrics: Post impressions fan – The number … Continue reading

Facebook updates page insights to make reach metric more accurate, include mobile

Facebook today made two changes that will help page owners understand the true reach of their posts. The reach metric in page insights will now include mobile data and the desktop News Feed will no longer count reach until a … Continue reading

Facebook adds viral shares to People Talking About This metric

Facebook now includes viral shares in pages’ People Talking About This counts, the company tells us. This means that when fans share a page’s post, any subsequent Likes, comments, or re-shares will be counted in a page’s PTAT. Previously, actions … Continue reading

Facebook provides reach data directly on Timeline posts

Some Facebook page owners can now view certain post metrics directly from their Timeline, including the percentage of fans that saw a given post and the percentage of those who saw the post as a result of paid promotion. This … Continue reading

Standalone mobile app for Facebook page management coming soon

Facebook has created a standalone page management app for iOS devices, we’ve confirmed following an initial report from 9to5Mac. The app, called Pages Manager, is available in New Zealand but could roll out more widely soon. Based on screenshots provided in … Continue reading

Facebook adds app ratings and negative feedback metrics to insights tool

Facebook introduced app ratings and negative feedback metrics to the app insights tool today as a way to help developers gain a better understanding of how users respond to their apps. Detailed on developer blog post, these new metrics allow … Continue reading

PageLever adds post tagging and alerts to insights platform

Facebook analytics platform PageLever has added features that let page owners categorize and compare their posts, as well as receive alerts about any changes in key metrics. With post tagging, PageLever users can indicate which of their posts are related … Continue reading

Facebook to provide developers with new app ratings metric

Along with the new App Center dashboard Facebook announced today, the company says it will soon provide developers with a “app ratings metric” for them to understand how users rate their app over time. App ratings, which are on a … Continue reading