Developers can now request permission to access lists of users’ subscribers and who they subscribe to via the Graph API. Facebook announced this and a few other changes in a blog post Wednesday. With read permissions for subscriptions, apps can … Continue reading →
Facebook introduced “People Talking About This” in October, but the new metric is still unclear to many page owners. Part of the confusion comes from the name, which sounds like it calculates the mentions of a topic across the social … Continue reading →
Facebook has updated its page insights product to make data more accurate regarding the location of a page’s audience. Now the insights for “Likes” and “Reach” will reflect changes fans make to the current city listed on their profiles, according … Continue reading →
Facebook’s latest platform update includes improved insights for websites, a change in how some app stories are published to Timeline and a few breaking changes. Insights for websites now tracks and report referrals to the underlying URL from a bit.ly … Continue reading →
Facebook’s “Move fast and break things” mantra was put into action again this year as the company overhauled a number of its products, introduced many new features and eliminated old functionality. Here is a month-by-month review of changes that most … Continue reading →
Facebook seems to be testing a new shortcut feature to the Insights tab that allows developers to see who Likes a Page. Based on a walkthrough from a tipster and the included screenshot above as reported by All Facebook, it … Continue reading
The following is an excerpt of an entry in our Facebook Marketing Bible. The full version contains a detailed walk-through of how to measure the lifespan of your posts through Insights, and how to optimize for gaining new fans or link clicks. … Continue reading
A major upgrade to Facebook Page Insights is currently being rolled out to administrators. It adds several important new metrics, and removes some others. People Talking About This, Reach, and Consumptions will all help Page admins better measure the total … Continue reading
Following Facebook’s recent changes to the news feed, Pages are receiving 21% more comments and 9% more Likes, though 25% fewer impressions per post, according to a study by Page analytics provider EdgeRank Checker. Facebook had redesigned the home page to merge the Top News and Most Recent feeds into a single hybrid news feed [...]
On the eve of Advertising Week, Facebook last night announced that it will provide several new Page Insights metrics to marketers to help them gauge their reach on the social network. Along with total friends of fans and total weekly reach, “People Talking About This” will show the total number of stories published by Facebook [...]
