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08, Mar, 10

Boomerang Networks Taking the Covers Off Its Advertising Offers Service

Posted by Eric Eldon, under Advertising, Applications, Bebo, Business, Facebook, Games, Hi5, International, Monetization, MySpace, Payments

Boomerang Networks has spent the last year quietly building an advertising offers service designed to take on established players like Offerpal and Super Rewards. Now, it’s taking the covers off.
Every offers company is busy trying to optimize which ads appear to which users. Boomerang’s offer wall includes thumbs-up and thumbs-down buttons so users can vote [...]

07, Mar, 10

This Week’s Headlines on Inside Social Games

Posted by Christopher Mack, under Advertising, Applications, Apps For Sale, Business, Connect, E-commerce, Facebook, Games, Hi5, International, Monetization, Venture Capital, VirtualGoods

In the past week, the social gaming space has seen quite a stir. Not only has there been a handful of significant acquisitions and new numbers from this month’s Top 25 lists for both MySpace and Facebook, but there may be a new social genre boom on the horizon: city building. Big players such as [...]

28, Feb, 10

This Week’s Headlines on Inside Social Games

Posted by Christopher Mack, under Advertising, Applications, Business, E-commerce, Facebook, Games, Hi5, International, iPhone, Mobile, Monetization, Payments, Venture Capital, VirtualGoods

As new acquisitions churn the social games industry, developers continue on with new games ranging from fight filled flora to locals of a more tropical destination. Here are the headlines from Inside Social Games.
Monday, February 22nd, 2010

Zynga and Slide Hold Down This Week’s List of Top Facebook Games by Monthly Active Users
Merscom Makes a Tower [...]

28, Feb, 10

This Week’s Headlines on Inside Social Games

Posted by Christopher Mack, under Advertising, Applications, Business, E-commerce, Facebook, Games, Hi5, International, iPhone, Mobile, Monetization, Payments, Venture Capital, VirtualGoods

As new acquisitions churn the social games industry, developers continue on with new games ranging from fight filled flora to locals of a more tropical destination. Here are the headlines from Inside Social Games.
Monday, February 22nd, 2010

Zynga and Slide Hold Down This Week’s List of Top Facebook Games by Monthly Active Users
Merscom Makes a Tower [...]

26, Jan, 10

Inside Virtual Goods: The Future of Social Gaming 2010, Is Here

Posted by Justin Smith, under Advertising, Applications, Business, Connect, Development, E-commerce, Facebook, Friendster, Games, Google, Government, Hi5, International, iPhone, Legal, Marketing, Metrics, Mobile, Monetization, MySpace, OpenSocial, Policy, Twitter, Venture Capital, VirtualGoods

2009 will be remembered as the year that casual gaming stormed social platforms and changed the way millions of people socialized with friends online. With an up-to-$400 million acquisition of Playfish by Electronic Arts, hundreds of millions of dollars in venture investments, and some of the highest engagement numbers that online entertainment has ever seen, [...]

06, Dec, 09

This Week’s Headlines on Inside Social Games

Posted by Christopher Mack, under Business, Connect, E-commerce, Facebook, Hi5, Marketing, Payments, Venture Capital, VirtualGoods

The social world moves fast; almost as fast as all the hustle and bustle of holiday shopping. Well, if you were out buying gifts, or just happened to blink for a moment, here are this week’s headlines from Inside Social Games.
Monday, November 30, 2009

New Records For FishVille and Café World on This Week’s Top Facebook [...]

15, Oct, 09

Asia: Philippines, Taiwan, Indonesia Gained More Than 1M Facebook Users Last Month

Posted by Eric Eldon, under Applications, Facebook, Friendster, Games, Hi5, International

Facebook grew from 44 million to 50 million in Asia last month, according to our Global Monitor report, gaining six million new users over August — and mostly in three countries. The Philippines grew by 1.38 million people to 5.78 million monthly active users. Taiwan grew by nearly as many people, seeing a massive surge [...]

14, Oct, 09

Inside Virtual Goods: Tracking the US Virtual Goods Market, 2009 – 2010, Is Here

Posted by Justin Smith, under Advertising, Applications, Business, Development, E-commerce, Facebook, Games, Google, Hi5, International, iPhone, Marketing, Metrics, Monetization, MySpace, Payments, Policy, Search, Twitter, Venture Capital, VirtualGoods

While virtual goods have been driving revenues in Asia and Europe for years, 2009 will be remembered as the year virtual goods-based businesses began to scale in the United States. Virtual goods may be bringing the largest disruption entertainment, communication, and e-commerce infrastructure companies have seen for a long time.
That’s why I’m excited to announce [...]

06, Oct, 09

Announcing Inside Virtual Goods: Tracking the US Virtual Goods Market, 2009 – 2010

Posted by Justin Smith, under Advertising, Applications, Business, Development, E-commerce, Facebook, Games, Google, Hi5, International, iPhone, Marketing, Metrics, Mobile, Monetization, MySpace, Payments, Twitter, Venture Capital, VirtualGoods

While virtual goods have been driving revenues in Asia and Europe for years, 2009 will be remembered as the year virtual goods-based businesses began to scale in the United States. Virtual goods may be bringing the largest disruption entertainment, communication, and e-commerce infrastructure companies have seen for a long time.
That’s why I’m excited to announce [...]

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