The new Blogged interface looks very similar to a Facebook news feed, with profile photos accompanying likes and comments just below the blog previews. The new layout gives the site more of a community feel, as opposed to the previous site which was more of a traditional news site. According to Blogged co-founder Gladys Kong, this was one of the main goals of the new features.

“Traditional news media has been one-directional. and while blogs elicit reader comments, they’re typically scattered across the web for a fragmented experience. With Blogged, we’re pulling together all these stories and their insightful discussions into a single social hub.”

Another included feature is a widget for adding the new comments and likes on Blogged back to your own personal blog. This can help bloggers better track who’s commenting or liking their posts, as well as posts for blogs with similar content or interests. This can be especially beneficial to businesses when looking for industry trends and how content is being received in key demographics.