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Facebook adds ‘subscribe to page’ button to News Feed stories

Facebook appears to be testing a “subscribe to page” button on page-Like stories in News Feed. With subscribe, users can receive News Feed updates from a page without indicating that they “Like” it. They can also add pages to interest … Continue reading

Facebook updates messages layout to look and function more like email

Facebook today announced a new design and features for its messages product on the web. The two-paned layout and addition of keyboard commands makes the update similar to some email clients. When users access messages from Facebook.com, they will see one … Continue reading

Facebook widens Sponsored Results test, makes search ads available through API and Power Editor

Facebook is expanding its test of search-based ads today by making Sponsored Results available through the Power Editor tool, according to an update received by some of the social network’s partners. We’ve also confirmed that Sponsored Results have been added to … Continue reading

GraphEffect launches social marketing collaboration platform to change how teams work together on Facebook efforts

Facebook ads management platform GraphEffect today announced the beta launch of a new social network for marketers aimed at helping cross-organizational teams collaborate. GraphEffect followed the model of Facebook and other networks, giving users a profile, stream, messages and groups. … Continue reading

Facebook tests larger visual format for Questions

Facebook appears to be testing a new format for its Questions product, which includes large photos that users can click on to respond. We saw the social network testing this on its own “Known Issues on Facebook” and “Facebook Tips” … Continue reading

Zoosk, Badoo, TopFace, Onedate and more on the top 20 Facebook dating apps by MAU

Zoosk leads the list of top dating apps that integrate the Facebook platform with 14.6 million monthly active users, according to our AppData tracking service. The canvas app, which bills itself as “the romantic social network,” has more than twice as many monthly active … Continue reading

Open Graph apps can now use in-line tagging to mention friends

Facebook today announced that Open Graph app developers will be able to integrate in-line tagging so that users can mention their friends in messages they share from an app. This feature will allow developers to give users more control over … Continue reading

How Facebook search ads change the competitive landscape for businesses

For years of search marketing, companies have had to bid on their own keywords to protect their brand and avoid losing traffic to competitors. Now they’ll probably have to do it for Facebook, too. Facebook announced its plans to offer … Continue reading

Facebook makes more tweaks to search: tests ‘top hit’ and increases size of results

Some Facebook users noticed changes to the social network’s search feature this weekend, including a larger window for typeahead results and a “top hit” option. With search-based ads called Sponsored Results in beta with partners like EA and Match.com, Facebook … Continue reading

Facebook roundup: shares close at $19.05, Instagram deal progresses, Oregon data center to be expanded and more

Facebook shares sink further – Facebook shares closed at $19.05 today, dropping more than 4 percent as the lock-out period ended and large investors were able to begin selling their shares. The number of shares available for trading increased 60 … Continue reading