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Facebook event ads now have simpler RSVP, allow users to invite friends

Facebook has updated the look and functionality of its event ads, eliminating RSVP options with a single “join” button followed by a new ability to invite friends directly from the ad. Previously, event ads included an RSVP button that presented ”attending,” … Continue reading

Facebook tests ‘suggested guests’ for events

Some Facebook users now see a “suggested guests” module on events they plan to attend. Suggested guests are listed on the right side of the event page along with an invite button. Facebook seems to serve suggestions based on interests … Continue reading

Facebook Testing ‘Suggested Events’ Based on Pages and Places

Some users are seeing a “Suggested Events” feature that recommends events based on pages they like and places they’ve been, as first reported by TechCrunch. This replaces and expands upon the “Friends’ Events” section that listed events to which others … Continue reading

How Facebook Could Help More Users ‘Make Plans’

A new mock-up from Facebook and other recent changes suggest the social network could be making another push to make Events seem less formal. Facebook has long wanted to make its Events product a tool for users to organize casual … Continue reading

Facebook Updates Photo Uploading, Events UI

Facebook has made two UI changes to the photo uploading process and the Events feature in the past couple of days. The new photo uploading process, announced yesterday, allows users to see photo uploads in real-time. While they wait for … Continue reading

Platform Update: New Bug System and Platform Live Status Page, Credits Features, Event APIs

Over the past week and a half, Facebook has posted to the Developers Blog announcing several new tools, protocols and capabilities for developers. These include Better ways to submit bugs and track the API heath of the Platform, Changes to the DealSpot and Games Dashboard Featured Status incentives for developers who have integrated Facebook Credits [...]

Facebook Roundup: Photo Apps, Video, Movies, AT&T, Pageviews, Places, Credits, Growth and More

UK Won’t Ban Facebook – Facebook, Twitter and Research In Motion met with United Kingdom officials Thursday regarding the social networks’ role in summer riots there. The government ended up not moving to restrict access to the social networks in emergencies such as riots. Facebook Takes Third Spot for Video – Facebook becomes the third [...]

Outside Lands Music Festival: A Facebook Marketing Case Study for Live Events

Facebook can be a powerful tool for promoting live events. Not only can organizers create a Facebook Event for their conference, party, concert or other function, they can create a Facebook Page and applications for it, and encourage users to checkin via Facebook Places. This past weekend, the San Francisco’s Outside Lands Music Festival used [...]

Facebook Shows Event Wall Photos in RSVP News Feed Stories

When Facebook shows users news feed stories about events their friends have RSVP’d to, it now also shows photos uploaded to the event’s wall. These photos should make event stories more eye-catching and increase earned RSVPs. Event admins should therefore add wall photos to their events to gain news feed visibility. The Events feature hasn’t [...]

Facebook Roundup: BranchOut, China, Zuckerberg, Seattle, Google+ and More

BranchOut’s 1 Year Anniversary – BranchOut celebrated its one-year anniversary this week and has become the largest professional networking site on Facebook with 3 million job board listings, has millions of monthly active users in 60 countries and can now be viewed in 10 languages. China Facebook Investment Rumor – A rumor that an official [...]