facebook application development

28, Nov, 11

Featured Facebook Campaigns: Toys “R” Us, Taco Cabana, “Mission Impossible,” GLAAD, Walmart, Michael Kors, Macy’s and Visa

Posted by Sara Inés Calderón, under Advertising, Credits, E-commerce, Email, Facebook, Messages, Page Management, Pages, Social Media Monitoring, Twitter

Black Friday features prominently in our campaigns this week as Toys “R” Us offered its catalog for download on Facebook and Walmart used an app to help users locate their nearest stores — and the deals to be had there. … Continue reading →

18, Nov, 11

Facebook Roundup: Pircy, Privacy, Congress, Spam, Google+, PayPal and More

Posted by Sara Inés Calderón, under Applications, Apps For Sale, Business, E-commerce, Facebook, finance, Google, Government, Mark Zuckerberg, Pages, Privacy, Security, Timeline

Facebook, Google Pair Up to Fight Anti-Piracy Law – The House Stop Online Piracy Act proposal has brought together Facebook, Google and other companies in an effort to prevent the passing of the law that companies say will place the … Continue reading →

09, Nov, 11

Zibaba Launches Advertising Synched to Storefront Using Facebook’s Ads API

Posted by Chelsea Prince, under Ads API, E-commerce, Facebook

The monetization between Facebook retail storefronts and counterpart Facebook advertising has created a disconnect for retailers. So, for retailers wondering where to turn to for ROI on all their Facebook commerce efforts, Zibaba launched Ads Direct this morning. Ads Direct … Continue reading →

07, Nov, 11

Featured Facebook Campaigns: Pepsi and SavingStar, Banana Republic, Tabasco, Nokia, Honda and More

Posted by Sara Inés Calderón, under Advertising, Business, E-commerce, Facebook, Marketing, Page Management, Pages

We saw an interesting new promotion on our weekly roundup of Facebook campaigns — paying customers cash to buy products. There was also a branded dress-up contest, a branded game, a Facebook customer service tool, contests, travel apps and more. … Continue reading →

12, Oct, 11

Facebook’s Partnership With eBay Will Bring It Ad-Targetable Data on What Users “Want” and “Own”

Posted by Josh Constine, under E-commerce, Facebook, Open Graph, Open Graph Apps

Today at the PayPal Innovate conference in San Francisco, eBay and Facebook announced a partnership to integrate the Open Graph protocol into eBay’s ecommerce platforms X.commerce, Magento and GSI. Merchants will be able to easily add Facebook sharing option to … Continue reading →

27, Aug, 11

Facebook Roundup: Photo Apps, Video, Movies, AT&T, Pageviews, Places, Credits, Growth and More

Posted by Sara Inés Calderón, under Applications, Apps For Sale, Credits, E-commerce, Events, Facebook, Games, Google, Government, iPhone, Legal, location, Marketing, Photos, Places, Policy, Politics, Privacy, Video

UK Won’t Ban Facebook – Facebook, Twitter and Research In Motion met with United Kingdom officials Thursday regarding the social networks’ role in summer riots there. The government ended up not moving to restrict access to the social networks in emergencies such as riots. Facebook Takes Third Spot for Video – Facebook becomes the third [...]

19, Aug, 11

Milyoni’s Facebook Credits for Video Rentals App Ups Virality With Live Commenting and Scene Sharing

Posted by Josh Constine, under Applications, E-commerce, Facebook, Marketing, Video, ViralCulture

Facebook ecommerce developer Milyoni has added new sharing features to its Social Theater app that lets Pages rent videos to users for Facebook Credits. Social Theater, which powers rentals for Warner Bros’ The Dark Knight and the ACL music festival, now allows users to leave timed comments, share specific scenes, chat live with other viewers, [...]

15, Aug, 11

Buddy Media Raises $54 Million Fourth Round That Could Further Fuel Facebook Marketing Consolidation

Posted by Josh Constine, under Ads API, Business, E-commerce, Games, Marketing, Page Management, Venture Capital

In a move that could accelerate the consolidation of ecommerce, marketing games, and Facebook Ads API companies into Page management giants, Buddy Media has raised a $54 million Series D round of funding. The funding comes from late-stage investors GGV Capital, Institutional Venture Partners, Bay Partners and Insight Venture Partners. GGV, Institutional Venture Partners and Bay Partners and [...]

02, Aug, 11

Page Management Industry Interest in Ecommerce Grows as Vitrue Partners with Milyoni

Posted by Josh Constine, under Business, E-commerce, Facebook, Page Management

Page management platform developer Vitrue recently announced a partnership with ecommerce app developer Milyoni. The alliance will bring improved shopping and Facebook Credits payment functionality to Page tabs apps available in Vitrue’s app suite. The partnership continues the growing trend of consolidation between the Page management and ecommerce spaces as brands demand ways to drive direct return on [...]

11, Jul, 11

Featured Facebook Campaigns: New Jersey Lottery, Tretorn, Toys “R” Us & Craftsman Tools

Posted by Sara Inés Calderón, under Advertising, Applications, Business, E-commerce, Facebook, Marketing, news feed, Page Management, Pages, Photos, Video, Wall

Brands on our post this week used livestreaming, social commerce and photo contests to attract users and customers during the slow summer months. We’ve excerpted two of the campaigns below. You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and [...]

Facebook Application Development