Facebook Roundup: Bugs, Questions, Security, Media, Messenger and More

Facebook Questions Absent in Search Engines – Facebook launched its Questions service this week but so far the results are not available in search results. Search Engine Land reported that a Facebook spokesperson tells them, “Currently, search engines cannot access questions and answers through our Questions product. That may be something we consider for the future but have no current plans to allow it.” Also, searches on Yahoo, Bing and Google yielded no results for Questions.

Facebook to Add Delete Option – Facebook has released a “delete account” option, which would allow users to streamline the deletion of their accounts from the social network. Currently, the process of doing so is cumbersome and drawn-out with several steps. Facebook is testing the option with some users, which says it will “permanently delete your account and all information you have shared.”

Bump Releases Redesign – Bump has overhauled its iPhone app by changing its look, adding new features, allowing Twitter and LinkedIn integrations, chat function, a calendar feature and also allowing unlimited photo and contact sharing.

Info From 100M Facebook Users ‘Leaked’ – Much ado has been made this week about the “leaking” of information from 100 million Facebook users’ accounts. This information was downloaded by security researcher Ron Bowes from Facebook’s user directory, or index of public profile Pages. Which is to say that the “leaked” info was already public, including names, profile pictures and a few of the users’ friends.

‘Owner’ of Facebook Busted for Shrooms – Paul Ceglia is the man alleging he’s contractually entitled to 84% of Facebook per a contract he signed with Mark Zuckerberg in 2003. He seems to have a somewhat checkered past. In 2009 Ceglia was accused of defrauding customers in the amount of $200,000 for not delivering ordered merchandise and he also apparently enjoyed the effects of hallucinogenic mushrooms in 1997 while in Texas.

WaPo Further Integrates Facebook, Web Site – The Washington Post announced an expansion this week of its Network News tool, which incorporates social media feedback such as Likes and the Recommend button. Now users may see what’s been recommended across the site, by section; also the Like button is being replaced by the Recommend button. Users may deactivate the Network News box by clicking the red X at the top of the box to manage their preferences. Similar updates were also made to the site’s Twitter integration.

LiveWorld Releases LiveConnect - LiveWorld released a new product this week aimed at helping brands better engage in conversations with fans. Facebook LiveConnect allows brands to unify moderation/administration across Pages and web sites into one system.

iGoDigital Provides Shopping Help, Facebook Integration – This week iGoDigital announced new Facebook integrations for its product recommendation platform. Essentially consumers are presented with direct and indirect product suggesitons from their network after logging in with Facebook via web or mobile, these sugestions take Likes, recommendations and interests into account. The integration also allows for Facebook users to post products on their profiles to solicit or provide advice to their network.

Appssavvy Makes Six More Hires – Appssavvy announced this week that it hired six people who are set to help the company focus on social and mobile media marketing, taking the company’s total employee count past 40. Talent includes: Human Resources Manager Holly Ettenger, Marketing Coordinator Mattan Griffel, Senior Account Executive-Midwest Meghan Kludt, Product Manager Yolanda Ladia, Senior Account Executive Magali Merat and Senior Director of Ad Operations Robin Wilson.

New Facebook Ads Promotions – Facebook has started some new promotions for Page administrators that includes free ad trials and credit promotions, following similar efforts over the years.

Nigerian President Shines on FacebookSocial Times highlighted Nigerian President Goodluck Johnson’s use of his recently set up Facebook Page, noting that the president posts at least once daily and has earnestly tried to engage Nigerians about the intricacies of government policy.

Facebook in Windows Messenger - Windows Messenger incorporated some Facebook integrations this week allowing users to see their contacts’ social network activity. In Messenger, with a new brower plugin, users can see what contacts have shared online and comment on them via Messenger Companion notifications in the upper right-hand corner of the browser window.

Become a Star with Facebook Connect – An interesting Facebook Connect integration allows users and their Facebook friends to star in a movie trailer. The reason seems to be promoting Swiss television shows.

Facebook, NPR and the Media – Facebook launched a Page specifically for media properties this week and some insight as to how media properties use Facebook came from an interview with one of NPR’s social media strategists Andy Carvin. Among the insights was that NPR’s Page was created by a fan and eventually handed over to NPR, the Page now has more than 1 million Likes and provides tips, allows for surveys and pretty basic demographic insights (60% are women, for example). Facebook accounts for 7% of NPR’s traffic, just behind Google, and comments on Facebook are much more common than on NPR’s web site.

Sit on My Facebook, the Video - An interesting mix of social media metaphors roll into one in a new, mildly NSFW music video, “Sit On My Facebook“ by The Scribes. The video was produced by the Pantless Knights.

The Week in Bugs – Facebook experienced an array of relatively minor technical issues this week, that were more notable for how they were perceived. Facebook was preventing people from using the word “Palestinian” in creating Pages, apparently due to an automated filtering system. Also blocked were mentions of Power.com in status updates. However, this latter issue was attributable to the fact that, after Facebook debuted Questions and changed its publisher interface, people were having problems using the tagging option (using @ in front of a name in a status update). This has since been fixed.

Finally, there was a bit of obscenity on Facebook for users who chose the Spanish language option this week. Not only was there explicit curse words, but there were also allusions to sex acts and genitalia. There’s a Facebook Page with about 5,700 people who said they saw the same problems. Gawker attributed the problems to a Turkish web site.

Facebook Has No Plans to Continue fbFund

Facebook’s in-house business incubator and mini financier, fbFund, appears to be mothballed. After two years of funding companies building on Facebook’s developer platform, the program’s success has been dwarfed by the massive new social gaming market, and by the growing ecosystem of marketing service companies around its performance advertising and Page products.

After noticing that the company has been completely quiet about fbFund plans so far this year, we asked it about its plans. “At this time we have no plans for future iterations of the program,” a company spokesperson tells us, “but we will keep you posted as soon as we have anything new to share.” The company also says that it will “continue to support innovation from the startup community through initiatives like the developer garage program.”

The fbFund, administered by Facebook venture investors Accel Partners and Founders Fund, gave small amounts of grants (in year one) and investments (in year two) to chosen companies, along with mentoring help. It backed a number of companies that have been acquired, or are still around today, including Wildfire, NutshellMail, and Kontagent.

But now, everyone is moving on — notably, Dave McClure, the Founders Fund angel investor who ran the fbFund program last year, has just raised his own new fund, called 500 Startups. “I’m iterating on the concept,” he said, referring to the large number of smaller investments, plus mentoring, that he’ll provide companies.

Facebook Updates Policy Terms for Big Platform Applications

Facebook has long required the largest application developers on its platform to agree to an additional set of terms that, while undisclosed, appear to be aimed at ensuring site performance quality. The company updated these terms this week to set a higher bar for which apps qualify for those terms.

Here’s the update to the developer policy document:

If you exceed, or plan to exceed, any of the following thresholds please contact us as you may be subject to additional terms: (>5M MAU) or (>100M API calls per day) or (>50M impressions per day).

We asked Facebook for more details on the change. The company’s response:

We recently revised our threshold policy from 5 million daily active users to 5 million monthly active users. We want to work closely with our largest developers in order to maintain a high level of performance, speed and uptime for Facbook Platform. Sudden, unexpected large increases in API usage could negatively impact both developers and users.

Facebook Executives, Including Zuckerberg, Visit Capitol Hill

Facebook CEO Mark Zuckerberg and other company executives visited Washington, D.C. this week, the latest moves to fend of possible legislation around privacy and online advertising.

National politicians have begun paying more attention to online business in the last couple of years, with Facebook getting special attention around issues like privacy policy changes.

Zuckerberg’s first official trip to Capitol Hill included private meetings with politicians, including with Utah’s Republican Senator Orrin Hatch, as well as other members of the Senate’s Republican High-Tech Task Force. Hatch came out of the meeting talking about job creation, not privacy. “It was a productive meeting that underscored technology’s importance as a key engine in fueling job creation and putting the nation on the road to economic recovery,” he said in a statement, according to Politico.

Meanwhile, other company executives testified along with other technology employees from AT&T, Apple and Google at a Senate Commerce Committee hearing about online privacy where senators said they’d be eyeing new online privacy rules by next year.

Democratic Massachusetts Senator John Kerry said during the aforementioned hearing that he was working with Arkansas Senator Mark Pryor, also a Democrat, on proposed legislation for 2011. Politico reported that Kerry is likely to have “the full support of the committee’s top Democrats,” who have been involved in several privacy hearings this year. Separate online advertising regulatory bills have been drafted by some members of the House.

Facebook Chief Technology Officer Bret Taylor also testified that vague legislation could ultimately harm technological innovation. AT&T’s Senior Vice President of Public Policy Dorothy Attwood and Google’s Engineering Lead for Privacy Alma Whitten had similar messages, advocating a loose regulatory framework around online businesses.

Privacy changes, security problems and other issues — along with rapid growth — have put Facebook in the political spotlight.

Facebook has been busy this year taking on the issue of online privacy, with other executives meeting with the Obama administration. Much of this prepping included hiring people to oversee global policy, D.C. legal expertise and even a California lobbyist. Of course Zuckerberg’s first trip to D.C. coinciding with Senate hearing testimony is also a part of the company’s committment to address privacy.

[Zuckerberg photo via Gabriel Bouys AFP/Getty]

Facebook Hires: MIT, VMware and Anchor Intelligence

Our list of Facebook hires this week is a little thin but includes new adds to engineering, and advertising staff. The list, generated via LinkedIn, in alphabetical order:

  • Roger Chen has joined Facebook as an engineer and comes from similar work at Greater Boston Area Information Technology and Services and Panjiva. He also interned for Qiming Venture Partners and Microsoft and previously did research at MIT’s Computer Science and Artificial Intelligence Lab.
  • Jocelyn Goldfein is now Director of Engineering at Facebook, which we previously reported. Her previous work was as a VP and general maanger at VMware.
  • Richard Sim has joined the company as a product marketing manager of performance ads; before, Sim held a similar position at Anchor Intelligence, although he also worked as a product manager at MSN/Microsoft and atKeynote Systems.

And, for a closer look at what jobs are opening up in the industry, be sure to check out our new Inside Network Jobs Board.

Facebook Disables All Pencake Apps

After shooting up to become one of the largest developers on Facebook’s platform, Pencake Limited is getting all of its hundred-odd quiz apps disabled, including massive ones like Create your Quiz and Elements Analyst Creator. The reason appears to be policy violations, which we covered last week, although we don’t know which specific violations resulted in the ban.

From Facebook:

We recently disabled applications created by the developer of ‘Create Your Quiz’ for violating Facebook Platform policies. We enforce these policies regularly and will continue to take appropriate action against applications we find do not provide a trustworthy experience for users.

Other third-party developers on Facebook’s developer forum have been criticizing Pencake and documenting its platform activities. The company had amassed more than 44 million monthly active users to date, according to our AppData measurement service. But the story’s not over — Facebook says that Pencake itself is not banned, meaning that it could be back on when Facebook decides it is fully complying with platform policies.

As we’ve noted before, one of the most interesting things about Pencake is that it got so far at this point in the evolution of the developer ecosystem. Facebook has an open platform, meaning it allows developers to build for it without first having to get individually approved, in contrast to how some others operate (Apple’s iOS platform being an obvious example). The advantage to being open is that anyone can quickly build and iterate their own applications, but that’s also the downside. Anyone can also build apps that spam users, as Pencake appears to have most recently done.

Facebook has at times struggled to contain the sheer volume of anti-user actions taken by less scrupulous developers. In fact, the company has spent the last few months shutting down other quiz applications, but most of those were in English, that we saw. Pencake may have been able to stay quiet in part because many of its applications are in other languages.

New enforcement mechanisms are coming to Facebook, too, as chief technology officer Bret Tayler recently said. The company is working on an automated system that aims to preclude all spam-like communication. From the interview:

So rather than saying you’re not allowed to do X, Y, and Z with a dialog box in your game, if you’re sending useless messages from your game, we just won’t deliver them, and we’ll give you that feedback. And then you can change the way you send messages to send higher signal-to-noise content.

Most of the biggest developers have practiced spammy tactics at points since the platform launched in 2007, but they have managed to provide enough value to users, or at least reform before Facebook cut off their platform access. In the last few years, Facebook has also kept modifying and removing communication channels to preclude widespread abuse. The platform today is far less “viral” than it used to be, but the quality of the applications — and the user experience — has also gone up. The running battle between Faceboook’s platform enforcement team and some developers has, despite all the pain, produced a vibrant new ecosystem.

Global Brands, Celebrity and Music on This Week’s Top 20 Facebook Pages

Global brands joined a band of celebrities and musicians on this week’s list of Top 20 Facebook Pages, compiled by our PageData tool, counting the number of fans joining a Page on any given day. In order to make the list this week Pages had to acquire between 1.1 million and 518,300 new Likes.

Top Gainers This Week

Name Fans Gain↓ Gain, %
1. YouTube 9,105,143 +1,127,486 +14.13
2. Facebook 14,234,219 +888,703 +6.66
3. Lady Gaga 13,690,189 +817,782 +6.35
4. Family Guy 13,451,027 +793,141 +6.27
5. Coca-Cola 8,664,011 +785,276 +9.97
6. Bob Marley 7,381,216 +766,719 +11.59
7. House 10,824,937 +714,771 +7.07
8. Eminem 8,262,643 +699,808 +9.25
9. Linkin Park 8,994,938 +641,159 +7.68
10. Vin Diesel 12,309,003 +630,930 +5.40
11. South Park 8,914,566 +621,207 +7.49
12. The Twilight Saga 10,257,766 +605,544 +6.27
13. Starbucks 11,056,832 +597,424 +5.71
14. Cristiano Ronaldo 8,911,429 +586,248 +7.04
15. Shakira 5,591,895 +579,678 +11.57
16. Michael Jackson 17,058,493 +550,254 +3.33
17. Red Bull 7,021,774 +544,560 +8.41
18. Oreo 7,202,917 +539,091 +8.09
19. Lil Wayne 8,563,543 +538,582 +6.71
20. Katy Perry 5,617,561 +518,320 +10.16

First was YouTube, adding 1.1 million fans to pass a total of 9.1 million Likes. Overall, the growth seemed pretty steady, although there appeared to be some official Page consolidation last week that affected many of the Pages on our list this week.

In the global brands category, Facebook came in second place, adding 888,700 Likes to reach a total of 14.2 million, perhaps in part to news of the hitting the half billion user mark. Coca-Cola came in fifth place, adding 785,300 fans to grow to surpass 8.6 million inw aht seemed to be partly due to Page consolidation.

Starbucks took the number 13 spot, adding 597,400 fans, growing to 11 million. Red Bull was at number 17, adding 544,600 fans, pulling in a total of 7 million Likes by promoting sporting events. Next was Oreo at number 18, adding 539,100 fans to pass 7.2 million Likes; the company continues to promote a contest for international fans to become the Page’s profile picture.

Celebrity, in several forms, made up a chunk of this list this week, too; this includes television shows, movies and stars.

In fourth place was television show “Family Guy,” adding 793,100 Likes to grow the Page to 13.4 million; the makers of the show made appearances at the recent Comic-Con event in California this week. Medical drama “House” was seventh, adding 714,800 fans to reach 10.8 million total; the show had big growth this week and won big at an awards show.

Action star Vin Diesel’s Page added 630,900 fans to grow to 12.3 million this week. Next, “South Park” took the number 11 spot, adding 621,200 Likes to a total of 8.9 million. “The Twilight Saga” followed in twelfth place, adding 605,500 fans, passing 10.2 million total, and also putting in an appearance at Comic-Con. Finally, Portuguese football (soccer) star Cristiano Ronaldo added 586,200 fans to his 8.9 million total to take fourtheenth place.

The rest of the list was occupied by musicians.

Lady Gaga was third, adding 817,800 fans to her 13.6 million. Bob Marley’s Page took sixth, adding 766,700 fans to a 7.3 million total, though there wasn’t much happening on the Page. Rapper Eminem was eighth, added 699,800 fans now with 8.2 million Likes; he’s promoting his new album. Linkin Park was ninth, adding 641,200 fans to come in just under 9 million fans; the Page is promoting the band’s new album in various ways, including by offering a pre-order on the Page.

Shakira added 579,700 fans to take number 15, coming out with a total of 5.5 million Likes; her Page has been promoting her award nominations, merchandise and tour dates. Next was Michael Jackson at number 16, adding 550,300 fans to pass 17 million total Likes. Rapper Lil Wayne was at number 19, added 538,600 fans, grew to 8.5 million in part by releasing a new music video and sharing another letter from prison. Finally, Katy Perry came in at number 20, adding 518,300 LIkes to now boast 5.6 million; she’s also promoting a new single.

USAID Promotes US International Relief Efforts on Facebook

The United States Agency for International Development (USAID) is using Facebook to promote the government’s humanitarian efforts around the world. The Page has about 5,000 Likes and incorporates Notes, videos, photos and discussions to share its message; posts usually only receive several dozen comments or Likes.

We’ve already written about several ways governments are using Facebook to conduct business. The U.S. Census Bureau created an application to help spread the word about filling out census forms, some governments use Facebook to distribute information about elections or promote parks, mayors use Facebook to communicate with their constituents and police may receive crime tips via Facebook.

USAID posts daily, sometimes more than daily, about its mission and work around the world. This often includes government videos, photos, web sites and blogs, but also news stories about global health and development, but also issues like family planning, Haiti and HIV.

The Notes section includes what appear to be press releases and blog posts from USAID’s web site. A Travel tab includes a Where I’ve Been app integration and a travel question of the day. There are also some discussions, photos and videos on the Page pertaining to USAID’s work.

USAID’s aim seems to be spreading the word about the positive projects the U.S. government provides around the world; the department also has a Twitter account.

USAID Promotes US International Relief Efforts on Facebook

The United States Agency for International Development (USAID) is using Facebook to promote the government’s humanitarian efforts around the world. The Page has about 5,000 Likes and incorporates Notes, videos, photos and discussions to share its message; posts usually only receive several dozen comments or Likes.

We’ve already written about several ways governments are using Facebook to conduct business. The U.S. Census Bureau created an application to help spread the word about filling out census forms, some governments use Facebook to distribute information about elections or promote parks, mayors use Facebook to communicate with their constituents and police may receive crime tips via Facebook.

USAID posts daily, sometimes more than daily, about its mission and work around the world. This often includes government videos, photos, web sites and blogs, but also news stories about global health and development, but also issues like family planning, Haiti and HIV.

The Notes section includes what appear to be press releases and blog posts from USAID’s web site. A Travel tab includes a Where I’ve Been app integration and a travel question of the day. There are also some discussions, photos and videos on the Page pertaining to USAID’s work.

USAID’s aim seems to be spreading the word about the positive projects the U.S. government provides around the world; the department also has a Twitter account.

Cadbury Launches Social Music Game to Reach Facebook Users

Cadbury Freida Smooth MovesWe’ve seen more and more branded social games showing up on Facebook, as marketers try to use game features to promote their products. The latest is Cadbury’s Dairy Milk chocolate brand in Australia, with the rhythm game Cadbury Freida Smooth Moves.

Cadbury is one of the largest confectioners in countries including Australia, New Zealand, Canada, and England (as well as in a few select US stores). The game, it is based on a Cadbury commercial starring the dancing cow Freida, and it is clearly intended as a viral means to advertise the milk chocolate products. It isn’t as sophisticated as, say, some of the major social apps, but it is amusing in its own right.

When the player starts up the game, they are prompted to choose a picture from their Facebook profile. Don’t worry, for if a good one isn’t available, users are free to choose from either a gorilla or three 1950s looking TV characters, all of which based off of a series of Cadbury television commercials. We chose the gorilla, of course. Once chosen, the head is placed atop a suited figure and its time to start dancing with Freida.

MoonwalkYes, that’s right, dancing gorillas and dancing cows. As users play, the two avatars repeat a basic dance shuffle as a stream of chocolates fall in four arrow labeled rows. In a typical Guitar Hero fashion, players hit the corresponding arrow as the chocolate reaches the bottom, and as they attain certain scores (hitting the wrong key at the wrong time will detract from the score), will unlock quirky dance moves; many of which are seated in pop culture such as the Moonwalk or MC Hammer’s Hammer Time steps.

Each level is also broken up by themes such as big band, country, or pop with different dance moves associated with it. Moreover, once a dance moved as been unlocked, in the form of a badge, players can share it with their friends, complete with a video clip.

Obviously, this is the core social and advertorial element of Smooth Moves, but it’s also worth mentioning, that there are leaderboards, as well, that compare lifetime scores.

As far as game play is concerned, it is amusing to watch a cow and gorilla in a suit dance (when is it not?), the game doesn’t offer much more. While the quality of the music is high, the streaming chocolate icons and their corresponding ding, which doing when hit, feel disconnected from the game itself. In rhythm games they need to fit seamlessly together with whatever is being “played,” becoming part of each note. That’s what makes games like Guitar Hero so gratifying: Hit the note, and part of the song plays, as if you’re actually playing it — actually keeping a rhythm. That’s not really the case here, making Smooth Moves more a timing game then a rhythm game.

Video BadgeThe other chief complaint is that it doesn’t appear to be possible to choose which level a user plays when they return to the game. Each time, for us, it just restarted back at the first stage. Like in a traditional rhythm game, with a variety of different song types, players want to play the ones they like, and not everyone is going to like the music in every stage of this app.

On the upside, the folks over at Cadbury have incorporated nice incentive to play beyond amusing dance moves. Currently, each time residents of Australia or New Zealand play, they earn an entry into a drawing to win one of five 8GB Apple iPhones. And, further entries are earned by unlocking badges.

Though Smooth Moves does have its faults as a game, it certainly does better as an advertising mechanism that past attempts. Like another recent branded app from from Trident, this one looks like it will help the brand get in front of users. The question is how well these sorts of applications can show a strong return on investment. Right now, they all appear to be in the experimental stage.