Facebook is running a promotion designed to entice game players to purchase Facebook Credits with a buy $1, get $4 free offer. The promotion is aimed primarily at players that have never made in-game purchases with Credits. By offering 50 … Continue reading →
Facebook’s top developers say the company’s payments infrastructure and virtual currency Credits is converting fewer paying users than they had hoped a year ago. Facebook made it mandatory for developers to use its payments platform in canvas games in July. … Continue reading →
Revenues from Zynga games accounted for 12 percent of Facebook’s 2011 revenues, the social network’s S-1 filing reveals. No other customer represented more than 10 percent of total revenue in 2009 or 2010. Facebook reports that social game devs — … Continue reading →
Consumers can now earn Facebook Credits for purchases they make at brick and mortar locations by signing up for Plink, a loyalty program that officially launched on Thursday. Plink connects offline transactions with people’s online profiles without placing additional onus … Continue reading →
[Editor’s note: This is a guest post by Peter Vogel, co-founder of Plink, which lets consumers earn Facebook Credits for dining out and shopping online. He argues the rise of Open Graph applications will push Facebook Credits beyond social games … Continue reading →
Lionsgate has made its 2011 thriller “Abduction” available for streaming on Facebook for $3.99. This is the first time a studio has released a film on DVD and Facebook simultaneously. Users can purchase 48-hour access to the movie that will … Continue reading →
Facebook announced today that it will give developers the option to provide in-app offers in their native currency, the company announced in a blog post Friday. The change should help developers since users are more likely to complete offers that involve the … Continue reading →
Black Friday features prominently in our campaigns this week as Toys “R” Us offered its catalog for download on Facebook and Walmart used an app to help users locate their nearest stores — and the deals to be had there. … Continue reading
Facebook has announced several updates to Credits today with changes that resolve a known pay flow issue, add additional payment methods for international markets, and restrict applications from transferring Credits between each other without prior authorization. The pay flow issue deals … Continue reading
German offer provider Deal United today announced it is entering the virtual currency incentives industry with the launch of “Credits Rewards”. The new service allows brands to reward to users with Facebook Credits when they make purchases, registrations, signup for … Continue reading
