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Zynga made up 12% of Facebook’s revenue in 2011

Revenues from Zynga games accounted for 12 percent of Facebook’s 2011 revenues, the social network’s S-1 filing reveals. No other customer represented more than 10 percent of total revenue in 2009 or 2010. Facebook reports that social game devs — … Continue reading

Plink rewards consumers’ offline purchases with Facebook Credits

Consumers can now earn Facebook Credits for purchases they make at brick and mortar locations by signing up for Plink, a loyalty program that officially launched on Thursday. Plink connects offline transactions with people’s online profiles without placing additional onus … Continue reading

Predictions for Facebook Credits in 2012

 [Editor’s note: This is a guest post by Peter Vogel, co-founder of Plink, which lets consumers earn Facebook Credits for dining out and shopping online. He argues the rise of Open Graph applications will push Facebook Credits beyond social games … Continue reading

Lionsgate offers newest release ‘Abduction’ on Facebook

Lionsgate has made its 2011 thriller “Abduction” available for streaming on Facebook for $3.99. This is the first time a studio has released a film on DVD and Facebook simultaneously. Users can purchase 48-hour access to the movie that will … Continue reading

Facebook relents on Credits, allows in-app currency offers

Facebook announced today that it will give developers the option to provide in-app offers in their native currency, the company announced in a blog post Friday. The change should help developers since users are more likely to complete offers that involve the … Continue reading

Featured Facebook Campaigns: Toys “R” Us, Taco Cabana, “Mission Impossible,” GLAAD, Walmart, Michael Kors, Macy’s and Visa

Black Friday features prominently in our campaigns this week as Toys “R” Us offered its catalog for download on Facebook and Walmart used an app to help users locate their nearest stores — and the deals to be had there. … Continue reading

Facebook Updates Credits Payflow, Adds International Payment Methods, and Updates Transfer Policy

Facebook has announced several updates to Credits today with changes that resolve a known pay flow issue, add additional payment methods for international markets, and restrict applications from transferring Credits between each other without prior authorization. The pay flow issue deals … Continue reading

Deal United’s Facebook “Credits Rewards” Lets Clients Incentivize Signups and Purchases With Virtual Currency

German offer provider Deal United today announced it is entering the virtual currency incentives industry with the launch of “Credits Rewards”. The new service allows brands to reward to users with Facebook Credits when they make purchases, registrations, signup for … Continue reading

Platform Update: Mobile Hack Day, International Payment Methods for Credits, Privacy Retrieval

Facebook has made several developer-focused announcements over the past few days, including that it has released more free tickets to its Mobile Hack event at Facebook headquarters this Friday. This will give more developers the opportunity to learn about building … Continue reading

How Facebook Could Make Credits for Websites Work: Optional, Then Mandatory

Last week Facebook announced the first test of “Facebook Credits for Websites”, its new program that could allow any site to sell virtual goods or digital media in exchange Facebook’s virtual currency. For businesses selling things online, a big hurdle … Continue reading