California Facebook Ad Lawsuit Proceeds - A U.S. District Judge in California has rejected Facebook’s request to dismiss a lawsuit from people claiming the site’s social advertisements count as unauthorized use of their names and likenesses. Facebook the Top Searched … Continue reading →
Ultimat Vodka’s Social Life Audit topped our review of Facebook campaigns this week, although Burger King and Subway also had some interesting ways of promoting their products. Nasty Gals saw a particularly successful and simple sweepstakes campaign and Toyota Prius’ … Continue reading →
Barilliance is trying to bring together standard web-tracking technology with Facebook Pages to better target the right products to users. The software places a cookie in user browsers, then tracks consumer behavior on a commerce website, then translates that behavior to … Continue reading
Harley-Davidson is soliciting feedback from its fans in its latest campaign, Simplehuman is giving fans a chance to play a game to win some of its new products. EmpowHer is reaching out to its fans to answer health questions and … Continue reading
ZipShare is an application from WinZip that quickly and easily allows users to share up to 100 megabytes worth of data on Facebook, either to their groups or on their Wall. The app brings you through Facebook Connect, asks you to upload your files and where you want to post them (group or Wall). The [...]
Branded games, Facebook Connect and sweepstakes are big on the campaigns that started this past week. Several TV shows are creating buzz for their premieres by promoting social games based on plot lines. Capital One’s placement in three Zynga games seems to have given the Page a huge boost while Lufthansa’s promotion of Oktoberfest is [...]
Badgeville, developers of an embeddable gamification platform that helps websites increase audience engagement, has just launched several new features it calls Social Fabric. Clients can now pay more to add personalized activity streams and a notification system to their websites. Similar to Facebook’s news feed and notifications, the features show users relevant suggestions about what [...]
More Info on Facebook’s Spartan – TechCrunch reported more information about BoltJS, a UI framework designed by Facebook and written in JavaScript that runs in the browser. Apparently it’s part of Facebook’s Project Spartan, which may not be fully revealed until f8. Facebook Settles With Lamebook – Lamebook, a humor site publishing funny Facebook posts, [...]
The Facebook platform is best known for social games, but another class of applications has been on the rise in the past couple years: integrations of Facebook features by large media and tech companies into their own properties. They are now among the largest applications on the platform. Most notably, companies like Microsoft and Yahoo [...]
Credits, free money and fear were used by different brands this week to attract more Likes, customers and promote brand loyalty. Dunkin Donuts, UNO and Publishers Clearing House lured users with free money while the German crime show Notruf Deutschland utilized a user’s profile to instill fear in them. Finally, Milyoni’s new Social Theater app [...]
