Social media marketing platform Fan Appz announced a feature this week to help companies gather information about their fans that can then be applied to other marketing efforts. With the new Social Database, marketers can begin to create individual customer … Continue reading →
Social commerce app provider Sociable Labs released a new suite of applications this week that allows online retailers to integrate Facebook Open Graph with their sites. The EverShare app suite creates “frictionless sharing” for e-commerce sites so user activity automatically … Continue reading →
As more brands turn to third-party social media management tools, companies like Shoutlet and Vitrue continue to add new features and integrate more services into their applications. Both companies released significant product updates in the past week making them worth … Continue reading →
Barilliance is trying to bring together standard web-tracking technology with Facebook Pages to better target the right products to users. The software places a cookie in user browsers, then tracks consumer behavior on a commerce website, then translates that behavior to … Continue reading
Facebook, Google Pair Up to Fight Anti-Piracy Law – The House Stop Online Piracy Act proposal has brought together Facebook, Google and other companies in an effort to prevent the passing of the law that companies say will place the … Continue reading
Buuteeq is a software platform that allows hotels to create engaging content for users across their web, mobile and Facebook sites. We spoke to co-founder and CEO Forest Key about how Buuteeq is working to convert Facebook visitors or fans … Continue reading
Facebook Hires 3 DC Staffers – Facebook announced the hiring of Director of Privacy Erin Egan and Director of Public Policy Louisa Terrell, and Manager of Public Policy Chris Herndon. Facebook Fellowship Prog Expands – Facebook Engineer Sanjeev Kumar wrote … Continue reading
Chat Alert is a simple application that informs users when selected friends become available to chat with on Facebook. A common feature of some other instant messaging services, Chat Alert provides provides a service not available on Facebook Chat. The app is free up to a certain point, and then begins to charge users a certain [...]
Several of the campaigns featured in our post this week incorporated games into the ways they highlighted products. Car and Driver magazine began a long-term partnership with the Facebook game Car Town that makes the magazine’s content a central part of its print product and brings its print products directly into the game. Then Einstein [...]
Project Spartan to Include iOS, Android – The scope of Facebook’s HTML5-focused developer project has expanded from mobile Safari to include desktop, Android, iOS and the possibly completed but unlaunched iPad app, TechCrunch reported today. The goal is to extend Facebook’s app platform further into mobile. Facebook Signs German Privacy Code – Facebook voluntarily signed a code [...]
