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Google acquires Wildfire, maker of social marketing software

Google today announced that it agreed to acquire Wildfire Interactive, a social media marketing software company that is a popular solution for managing pages and apps across platforms. Terms of the deal have not been disclosed, but AllThingsD reports that … Continue reading

Unified launches new platform features to better track earned media value from social advertising

Enterprise marketing technology company Unified today released a new product called Amplets, which allow advertisers and publishers to track the earned media that results from people sharing their ads and other content. The company also updated its Social Operating Platform … Continue reading

Viralheat launches free conversation management and publishing tool to serve small businesses and agencies

Social media measurement platform Viralheat expands further into the page management and publishing space with its new Viralheat Free product announced today. The tool is among the most comprehensive free offerings for cross-platform posting, conversation management and analytics. Viralheat co-founder … Continue reading

Extole creates new marketing apps that promote word of mouth using Open Graph

Social marketing platform Extole has released a number of new products to integrate Open Graph publishing features and expand its analytics offering. Extole has enabled Open Graph sharing for its “Social Referrers” and “Social Promotions” apps to amplify the word … Continue reading

Votigo moves beyond promotions to provide conversation management and other social marketing software

Social marketing and promotions software company Votigo recently expanded its platform to provide a full cross-network publisher, conversation manager and analytics tools. Votigo co-founder and CEO Mike La Rotonda tells us it has long been part of the company’s vision … Continue reading

Salesforce agrees to acquire Buddy Media for $745M

Enterprise cloud computing company Salesforce announced today that it will acquire social media marketing platform Buddy Media for $745 million in cash and stock. With its page management, app development, analytics and Facebook advertising tools, Buddy Media is a strong addition … Continue reading

Oracle buys Vitrue in a deal that could be worth $300M

Marketing hardware and software corporation Oracle today announced an agreement to acquire social media management company Vitrue. According to TechCrunch sources, Oracle will pay $300 million for the platform and its team, including CEO Reggie Bradford. The acquisition could lead other … Continue reading

Investing in Facebook: Clara Shih of Hearsay Social

This week, Inside Facebook asks people who have built businesses on the Facebook platform why they believe in the company. These are the people that are truly invested in Facebook, whether or not they bought stock. First up is Clara … Continue reading

Vitrue partners with 7 ad platforms to create loop between paid and owned media

Social enterprise software company Vitrue today announced a partnership with seven ad management companies to give its customers a way to track paid and owned media from its platform without necessarily forcing marketers to switch ad providers. Vitrue’s Media Partner … Continue reading

Facebook establishes Preferred Marketing Developer program with 232 companies providing tools and services

Facebook today officially introduced its Preferred Marketing Developer program with 141 new partner companies. The PMD program combines the Preferred Developer Consultant and Marketing API programs to create a unified certification process for companies that build marketing tools on top … Continue reading