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After 6-month run, page tab application no longer tops Facebook apps by MAU

Static HTML: iFrame Tabs — a utility for page owners to customize their pages with landing tabs and applications — has fallen to No. 2 on the AppData chart for top applications by monthly active users after more than 6 … Continue reading

Facebook brings back ‘action links’ to give developers more ways to engage users directly from feed stories

Facebook has re-introduced “action links” that allow users to take specific in-app actions directly from stories in the desktop News Feed, Timeline or Ticker. These customizable action links give developers a way for users to engage with their apps more … Continue reading

Involver introduces Engagement Optimization API to be used by any Facebook ad provider

Facebook marketing software company Involver today introduces a new application programming interface to allow marketers to optimize their Facebook ad campaigns based on post-click engagement. With the Engagement Optimization API, Involver apps can pass optimization data to the customer’s ad … Continue reading

How social video apps leverage Facebook Open Graph to rapidly gain new users

Two new mobile video apps — Viddy and Socialcam — have shot into the top 25 most popular Facebook apps by monthly active users this week. Their developers have both raised funding from prominent investors, with valuations likely influenced by … Continue reading

Facebook tests new icon to indicate whether activity will be shared after users click links

Some Facebook users are seeing a new icon on News Feed items which link to sites that share activity back to a user’s Timeline. The color of the icon indicates whether clicking the link will generate a story alerting users’ … Continue reading

Facebook platform supports more than 42 million pages and 9 million apps

There are now more than 42 million Facebook pages and 9 million Facebook apps, according to a recent amendment to the social network’s filing for an initial public offering. The number of pages on Facebook with 10 or more Likes … Continue reading

Facebook tries new tactics to get users to rate apps

In a continued effort to get users to provide star ratings for apps they’ve recently connected to, Facebook has implemented a new “rate apps” sidebar module and redesigned similar module that appears on canvas pages. The “rate apps” module (seen right) appears … Continue reading

Facebook lowers barriers for developers, users to switch to Open Graph apps

A new Facebook change will make it easier for developers to migrate their existing apps to Open Graph without requesting additional permissions from users. This will happen through the merging of the publish_actions and publish_stream permissions, according to a post … Continue reading

Native Android apps can now get distribution through Facebook discovery channels

Facebook today announced that native Android apps will now be able to benefit from the same social discovery channels as web apps and native iOS apps that integrate with the social network. Previously native Android apps that used Facebook login … Continue reading

Facebook bug temporarily brings down apps, social features on third-party sites

Thousands of Facebook applications and third-party sites that utilize the social network’s login capabilities experienced a two-hour outage last night. An issue with Facebook’s central JavaScript files prevented apps and some aspects of Facebook-connected sites from loading. Although the bug … Continue reading