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Facebook mobile app ads give developers new opportunities for growth

Mobile app developers have a powerful new user acquisition channel with Facebook announcing mobile feed-based ads that link directly to an app download page in the Apple App Store or Google Play. These new ads leverage the vast targeting options … Continue reading

App Center now available in non-English speaking countries

Facebook announced that as of today its App Center is available to all people in Brazil, France, Germany, Russia, Spain, Taiwan and Turkey. Users in these countries can now access the App Center by going to www.facebook.com/appcenter or by clicking … Continue reading

BandPage Everywhere looks to help artists make websites more social after tab apps lose traction

Music technology company BandPage, which was previously focused on Facebook tab development, today announced BandPage Everywhere to bring Facebook integration and other key features to all of an artist’s sites across the web. BandPage Everywhere allows musicians to update their bio, … Continue reading

The Weather Channel integrates Facebook to alert website visitors about severe weather that may affect friends

The Weather Channel added Facebook integration to its website today that will let visitors know about any severe weather that might be affecting their friends in other locations. When visitors connect with Facebook, The Weather Channel will indicate which friends … Continue reading

A few page tab apps begin to recover losses following removal of default landing tab: here’s why

With the removal of Facebook’s default landing tab feature in March, most page tab applications have seen a significant drop in users, and many people in the industry predict the end for what had been a big business. But now, … Continue reading

New mobile ‘action links’ allow users to take specific actions in other apps without leaving Facebook

Facebook appears to be testing its “action links” feature on mobile, making it easy for users to engage with third-party apps without leaving Facebook. For example, when a user sees a friend’s story about checking into a location on Foursquare, … Continue reading

Oracle buys Involver less than 2 months after Vitrue acquisition

Marketing hardware and software corporation Oracle today announced an agreement to acquire social marketing platform company Involver for an unknown sum. The acquisition shows Oracle’s bullishness on social media marketing and sales. At the end of May, the company announced it would buy social management … Continue reading

App Center launches for English-speaking countries; translations now accepted

Facebook today announced that App Center has been rolled out to all users in the U.S., Australia, Canada, India, Ireland, New Zealand, South Africa and the United Kingdom. In coming weeks, App Center — a personalized site for users to … Continue reading

TripAdvisor applies lessons from its other popular apps to new Local Picks restaurant review app

TripAdvisor’s revamped restaurant ratings app Local Picks helps users share where they’ve eaten and find new spots to try. The Facebook app also feeds TripAdvisor valuable data for its social travel site. TripAdvisor is the No. 10 Facebook app developer … Continue reading

‘See your ad here’ module encourages developers to promote their apps with Sponsored Stories

In an effort to pick up more advertisers, Facebook is testing a new module that gives developers a preview of what Sponsored Stories for their app might look like. The modules, which tend to appear on app canvas pages, are … Continue reading