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Why Facebook Community Pages Are No Big Deal For Brands…Eventually

John Bell is the Global Managing Director of the 360° Digital Influence team at Ogilvy.
I had been getting emails from clients all week. They were noticing new pages spring up on Facebook under their brand name. Only problem is they had no apparent control of these pages which seemed to only feature a Wikipedia article [...]

Is Facebook The New Government?

More people are not only using Facebook but becoming actively involved reading, engaging, and voicing opinions over user policy changes daily.  The level of participation has exponentially grown and often Facebook has taken into account the thoughts of its users, like a true democracy, and adjusted settings as necessary.

In a time where people tweet more [...]

Where’s Facebook’s Event RSVP Widget?

Facebook has a whole suite of widgets (and social plugins) that bring social functionality across the web, but one major feature that they are missing is an event RSVP widget. Event promoters around the world want a frictionless way of converting site visitors into event attendees, not just fans of their Facebook Page.

While we [...]

The Facebook Platform, Three Years Later

Today marked the third anniversary of the Facebook Platform but the day has been overshadowed by an ongoing privacy fiasco which has forced the company to redesign their privacy settings. While analysis of the privacy situation varies from person to person, it’s easy to forget the impact that the Facebook Platform has had in [...]

Why Facebook Must Get Serious About Privacy

Dallas Lawrence is Managing Director of Burson-Marsteller’s Proof Integrated Communications. He is a Mashable contributor on emerging media trends, online reputation management and digital issue advocacy. You can

Does Facebook Privacy Even Matter?

With the ongoing debate about Facebook privacy both within the company and in the media, perhaps it’s important that we ask a fundamental question: does Facebook privacy even matter? During a dinner the other night, someone asked me this exact question. The point of the person was that if we’re honest, there really [...]

How Facebook Could Upgrade Their Chat Service

Daniel is an expert on Facebook Application design and owns the Facebook Download, Chit Chat for Facebook.
Having been in the instant messaging landscape for just 2 years, Facebook has achieved significant market share with its ‘Facebook Chat’. Indeed, according to Facebook’s own statistics, Facebook users send over 1 billion instant messages a day. Since [...]

Facebook Users Will Choose To Share, So Let Them

Over the past couple weeks Facebook, and the company’s CEO, Mark Zuckerberg, have come under fire for aggressive changes that essentially force users to share more information. It’s a position which was backed by a logical and justifiable explanation, however the execution was not as transparent. If the company wants users to be [...]

Facebook Must Make “Instant Personalization” Opt-In Immediately

It’s pretty outrageous to watch Facebook defend something which is obviously unethical. I’m talking about the company’s “Instant Personalization” program which the company forces users into, whether they like it or not. Despite the ongoing public criticism about the service, and a number of other products, Facebook is standing strong, arguing that users [...]

Facebook Must Make “Instant Personalization” Opt-In Immediately

It’s pretty outrageous to watch Facebook defend something which is obviously unethical. I’m talking about the company’s “Instant Personalization” program which the company forces users into, whether they like it or not. Despite the ongoing public criticism about the service, and a number of other products, Facebook is standing strong, arguing that users [...]