Facebook proposed a number of changes to its Data Use Policy on Friday, including an updated disclosure about the potential for Facebook data to be used to serve ads on other sites. The social network also added a number of … Continue reading →
Facebook has nearly doubled the size of “Page-Like” Sponsored Stories in News Feed by adding a recent post from the page to the story. It is unclear whether the change will make these ads more effective in helping advertisers get … Continue reading →
Optimal launches free tool ranking brand pages - Optimal, Inc., the creators of Optim.al, a social media advertising and audience data platform, released its Optimal Index to rank brands on Facebook by a metric besides Likes. The index is calculated by taking … Continue reading →
Facebook is currently testing a way for users to pay to promote their posts at the top of friends’ News Feeds, a spokesperson confirms to us. The test, which is limited to a small percentage of users including some in … Continue reading →
Social enterprise software company Vitrue today announced a partnership with seven ad management companies to give its customers a way to track paid and owned media from its platform without necessarily forcing marketers to switch ad providers. Vitrue’s Media Partner … Continue reading →
Some Facebook users temporarily saw a link to a new feature called “custom user clusters” within the self-serve ad tool last week. Facebook representatives won’t comment on the feature, and the link is now gone, suggesting there was a bug … Continue reading →
Facebook is collecting data on its latest ad units by asking for direct user feedback through the question, “Which of the above ads do you prefer?” We saw Facebook conducting similar research in February 2011 among users in Israel. This … Continue reading →
Fame tends to arouse curiosity regarding its background, as in the case of celebrities. Sometimes, the higher the level of creativity, the more unusual its background. In this case, the app was just roughly sketched out on a paper napkin: certainly an anti-climax for those who struggle most of their time trying to come up [...]
Facebook has been testing a new self-serve ad tool that frames ad creation in easier-to-understand terms and simplifies the steps to starting a new campaign. Now that we’ve had the opportunity to use the ad tool ourselves, we can see … Continue reading →
After quietly entering the mobile advertising market, Facebook in-app advertising service LifeStreet Media is now looking to become a major player in the industry. The company announced today it has raised $66 million in new funding from Nautic Ventures in … Continue reading →
