Facebook is expanding its test of search-based ads today by making Sponsored Results available through the Power Editor tool, according to an update received by some of the social network’s partners. We’ve also confirmed that Sponsored Results have been added to … Continue reading →
Facebook ads management platform GraphEffect today announced the beta launch of a new social network for marketers aimed at helping cross-organizational teams collaborate. GraphEffect followed the model of Facebook and other networks, giving users a profile, stream, messages and groups. … Continue reading →
For years of search marketing, companies have had to bid on their own keywords to protect their brand and avoid losing traffic to competitors. Now they’ll probably have to do it for Facebook, too. Facebook announced its plans to offer … Continue reading →
Some Facebook users noticed changes to the social network’s search feature this weekend, including a larger window for typeahead results and a “top hit” option. With search-based ads called Sponsored Results in beta with partners like EA and Match.com, Facebook … Continue reading →
Facebook has added five more real-time bidding partners to its exchange program, according to AdExchanger. Optimal, Nanigans, RocketFuel, Criteo and X+1 are now among 14 companies approved to run retargeting ads on Facebook after users visit external websites marked with cookies. … Continue reading →
Facebook is testing a News Feed version of its page post ad format, which will allow advertisers to reach a broader audience than their own fans and friends of fans, a company spokesperson tells us. This ad unit will look … Continue reading →
Facebook is now offering advertisers new metrics about how their Sponsored Stories perform in News Feed, including the average position within the feed where the story was inserted. This additional data will help advertisers understand how their ads are performing … Continue reading →
App.net, a paid social platform being built as an alternative to ad-supported Facebook and Twitter, surpassed its $500,000 crowdfunding goal this weekend, raising more than $700,000 from more than 10,000 backers as of Monday morning. The project was launched by … Continue reading →
Gannett Co., which owns USA Today and a number of digital media properties, has agreed to buy Facebook ad tech company BLiNQ Media for $92 million, according to TechCrunch sources. Gannett, which already owns rich media ad company PointRoll and full-service digital … Continue reading →
On the heels of Google buying Wildfire and Salesforce nabbing Buddy Media, we have heard from two very reliable sources, plus a third anonymous source, that Gannett Co., the media giant that owns USA Today and other properties, is buying BLiNQ Media. The price for the Facebook advertising software and service is up to $92 million over a period of three to four years, with a quarter of that amount, $23 million, coming up front.
We hear the purchase agreement has been signed and the pair are now marching towards a close at the end of this month. The rationale behind the deal is clear: when brands buy ad placements on Gannett properties, it could use BLiNQ to also sell them ads on social sites and collect a solid margin.
