Facebook polls appear in Times Square – Facebook and ad agency R/GA partnered to produce a political polling app, 2012 Matters: What Matters Most. Users can indicate which issues are most important to them and have their answers appear on the … Continue reading →
Facebook polls appear in Times Square – Facebook and ad agency R/GA partnered to produce a political polling app, 2012 Matters: What Matters Most. Users can indicate which issues are most important to them and have their answers appear on the … Continue reading →
With mobile growth outpacing overall monthly active user growth, Facebook knows how critical it will be to monetize its mobile users. But for the company that has long shunned traditional types of advertising, the solution is not as simple as … Continue reading →
In its S-1 filing earlier today, Facebook revealed that it took steps to increase the reserve price in its advertising auction system, which increased the minimum bid for some advertisers. [...] in the fourth quarter of 2011, we increased the … Continue reading →
Facebook is testing a new way to display photos that puts captions and comments to the right of the image rather than below. The new format takes advantage of horizontal space so that photos can be presented larger and the … Continue reading →
Facebook now shows some users up to seven ads on one page — an increase from the former maximum six. Adding more ads to the same page could reduce clickthrough rates because it increases competition and pushes ads down to … Continue reading →
Facebook and Vevo have met at least twice and the most recent talks took place earlier this month about bringing the popular music video service to the social network’s platform and sharing ad revenue, according unnamed CNET sources. Scoring a deal … Continue reading →
Facebook quietly launched a contest Tuesday called Small Business Boost that will award $10,000 to 10 small businesses that gain the most new Likes by April 1. Small business owners in the U.S. that manage pages on the social network … Continue reading →
Unified announces its Social Operating Platform today to help brands and agencies manage paid media campaigns across networks like Facebook, Twitter, YouTube, LinkedIn and StumbleUpon. Operating in stealth mode since April 2011, Unified already claims Microsoft, Unilever, Digitas and more … Continue reading →
Facebook advertising agency TBG Digital experienced a decrease in clickthrough rate and increase in cost per click in the U.S. between Q3 and Q4 last ear, though overall Facebook ad performance is up since Q1. This is according to data … Continue reading →
