Facebook Application Development
Facebook App DevelopmentTell Us About Your Project

Facebook widens Sponsored Results test, makes search ads available through API and Power Editor

Facebook is expanding its test of search-based ads today by making Sponsored Results available through the Power Editor tool, according to an update received by some of the social network’s partners. We’ve also confirmed that Sponsored Results have been added to … Continue reading

GraphEffect launches social marketing collaboration platform to change how teams work together on Facebook efforts

Facebook ads management platform GraphEffect today announced the beta launch of a new social network for marketers aimed at helping cross-organizational teams collaborate. GraphEffect followed the model of Facebook and other networks, giving users a profile, stream, messages and groups. … Continue reading

How Facebook search ads change the competitive landscape for businesses

For years of search marketing, companies have had to bid on their own keywords to protect their brand and avoid losing traffic to competitors. Now they’ll probably have to do it for Facebook, too. Facebook announced its plans to offer … Continue reading

Facebook makes more tweaks to search: tests ‘top hit’ and increases size of results

Some Facebook users noticed changes to the social network’s search feature this weekend, including a larger window for typeahead results and a “top hit” option. With search-based ads called Sponsored Results in beta with partners like EA and Match.com, Facebook … Continue reading

Optimal, Nanigans and 3 more new partners join Facebook ad exchange program

Facebook has added five more real-time bidding partners to its exchange program, according to AdExchanger. Optimal, Nanigans, RocketFuel, Criteo and X+1 are now among 14 companies approved to run retargeting ads on Facebook after users visit external websites marked with cookies. … Continue reading

Facebook tests page post ads in News Feed to reach users beyond fans and friends

Facebook is testing a News Feed version of its page post ad format, which will allow advertisers to reach a broader audience than their own fans and friends of fans, a company spokesperson tells us. This ad unit will look … Continue reading

Facebook now reports average News Feed position for Sponsored Stories

Facebook is now offering advertisers new metrics about how their Sponsored Stories perform in News Feed, including the average position within the feed where the story was inserted. This additional data will help advertisers understand how their ads are performing … Continue reading

Anti-Facebook social platform App.net raises more than $700K from users and developers

App.net, a paid social platform being built as an alternative to ad-supported Facebook and Twitter, surpassed its $500,000 crowdfunding goal this weekend, raising more than $700,000 from more than 10,000 backers as of Monday morning. The project was launched by … Continue reading

Report: Gannett to acquire Facebook ad optimization company BLiNQ Media

Gannett Co., which owns USA Today and a number of digital media properties, has agreed to buy Facebook ad tech company BLiNQ Media for $92 million, according to TechCrunch sources. Gannett, which already owns rich media ad company PointRoll and full-service digital … Continue reading

Another Big Social Marketing Exit: Gannett Will Buy BLiNQ Media For Up To $92M

gannett-blinq2On the heels of Google buying Wildfire and Salesforce nabbing Buddy Media, we have heard from two very reliable sources, plus a third anonymous source, that Gannett Co., the media giant that owns USA Today and other properties, is buying BLiNQ Media. The price for the Facebook advertising software and service is up to $92 million over a period of three to four years, with a quarter of that amount, $23 million, coming up front.

We hear the purchase agreement has been signed and the pair are now marching towards a close at the end of this month. The rationale behind the deal is clear: when brands buy ad placements on Gannett properties, it could use BLiNQ to also sell them ads on social sites and collect a solid margin.