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Facebook widens Sponsored Results test, makes search ads available through API and Power Editor

Facebook is expanding its test of search-based ads today by making Sponsored Results available through the Power Editor tool, according to an update received by some of the social network’s partners. We’ve also confirmed that Sponsored Results have been added to … Continue reading

Optimal, Nanigans and 3 more new partners join Facebook ad exchange program

Facebook has added five more real-time bidding partners to its exchange program, according to AdExchanger. Optimal, Nanigans, RocketFuel, Criteo and X+1 are now among 14 companies approved to run retargeting ads on Facebook after users visit external websites marked with cookies. … Continue reading

Yahoo, Bing, Power Editor, Causes, BranchOut and more on this week’s top 20 non-game Facebook apps growing by MAU

Yahoo! Social Bar again takes the No. 1 spot on our list of top non-game Facebook apps growing by monthly active users this week, adding 1.1 million MAU. Titles on our list gained the most MAU of any non-game apps on the … Continue reading

Facebook now reports average News Feed position for Sponsored Stories

Facebook is now offering advertisers new metrics about how their Sponsored Stories perform in News Feed, including the average position within the feed where the story was inserted. This additional data will help advertisers understand how their ads are performing … Continue reading

Report: Gannett to acquire Facebook ad optimization company BLiNQ Media

Gannett Co., which owns USA Today and a number of digital media properties, has agreed to buy Facebook ad tech company BLiNQ Media for $92 million, according to TechCrunch sources. Gannett, which already owns rich media ad company PointRoll and full-service digital … Continue reading

Report shows key differences in what Facebook users do after they click ads on mobile versus desktop

Facebook users are more likely to Like or comment on a page post after clicking on a mobile Sponsored Story than users who click on a desktop ad, according to a report by Facebook ad optimization company AdParlor. Specifically, users … Continue reading

Facebook roundup: homepage ads, Android update, measurement challenge, malware checkpoints and more

Facebook makes homepage ads available through API – Facebook today officially opened its homepage ad units to Ads API partners and users of the Power Editor tool. This will allow other companies to buy and sell premium ad placement, freeing … Continue reading

Early tests show Android users respond better to mobile Facebook ads than iPhone users do

Initial tests of Facebook’s new mobile-only ad offering show Android users are more likely to click and take action on a brand’s page than iPhone users, leading to lower costs per fan. Facebook ad optimization company TBG Digital has shared … Continue reading

Early tests show mobile Sponsored Stories have higher CTR, lower CPCs than desktop

A number of third-party ad providers are reporting early success with Facebook’s new mobile-only Sponsored Story advertisements. Nanigans tells us that its mobile campaigns have an average 45 percent lower cost per click than those on desktop. In some cases, … Continue reading

Facebook stock above $30, denial of IPO fraud, alliance against ad scams and more on this week’s news roundup

Facebook shares are back above $30 for the first time since May, closing today at $30.01 — up 6 percent from Thursday. Earlier today Facebook filed a motion to consolidate the 40-plus class-action lawsuits against the company following its initial … Continue reading