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GraphEffect launches social marketing collaboration platform to change how teams work together on Facebook efforts

Facebook ads management platform GraphEffect today announced the beta launch of a new social network for marketers aimed at helping cross-organizational teams collaborate. GraphEffect followed the model of Facebook and other networks, giving users a profile, stream, messages and groups. … Continue reading

Optimal, Nanigans and 3 more new partners join Facebook ad exchange program

Facebook has added five more real-time bidding partners to its exchange program, according to AdExchanger. Optimal, Nanigans, RocketFuel, Criteo and X+1 are now among 14 companies approved to run retargeting ads on Facebook after users visit external websites marked with cookies. … Continue reading

Report: Gannett to acquire Facebook ad optimization company BLiNQ Media

Gannett Co., which owns USA Today and a number of digital media properties, has agreed to buy Facebook ad tech company BLiNQ Media for $92 million, according to TechCrunch sources. Gannett, which already owns rich media ad company PointRoll and full-service digital … Continue reading

Unified launches new platform features to better track earned media value from social advertising

Enterprise marketing technology company Unified today released a new product called Amplets, which allow advertisers and publishers to track the earned media that results from people sharing their ads and other content. The company also updated its Social Operating Platform … Continue reading

Report shows key differences in what Facebook users do after they click ads on mobile versus desktop

Facebook users are more likely to Like or comment on a page post after clicking on a mobile Sponsored Story than users who click on a desktop ad, according to a report by Facebook ad optimization company AdParlor. Specifically, users … Continue reading

Facebook roundup: homepage ads, Android update, measurement challenge, malware checkpoints and more

Facebook makes homepage ads available through API – Facebook today officially opened its homepage ad units to Ads API partners and users of the Power Editor tool. This will allow other companies to buy and sell premium ad placement, freeing … Continue reading

Early tests show Android users respond better to mobile Facebook ads than iPhone users do

Initial tests of Facebook’s new mobile-only ad offering show Android users are more likely to click and take action on a brand’s page than iPhone users, leading to lower costs per fan. Facebook ad optimization company TBG Digital has shared … Continue reading

Facebook roundup: stock up to $33, creative execs join Facebook council, Payvment offers 1-click ad buying and more

Facebook stock up 10 percent – Facebook shares closed at $33.05 today, up 10 percent from last Friday. Despite some bad news regarding a legal settlement that will allow users to remove their names from Sponsored Stories, optimism is growing … Continue reading

Early tests show mobile Sponsored Stories have higher CTR, lower CPCs than desktop

A number of third-party ad providers are reporting early success with Facebook’s new mobile-only Sponsored Story advertisements. Nanigans tells us that its mobile campaigns have an average 45 percent lower cost per click than those on desktop. In some cases, … Continue reading

Facebook stock above $30, denial of IPO fraud, alliance against ad scams and more on this week’s news roundup

Facebook shares are back above $30 for the first time since May, closing today at $30.01 — up 6 percent from Thursday. Earlier today Facebook filed a motion to consolidate the 40-plus class-action lawsuits against the company following its initial … Continue reading